Harley-Davidson Pan America™ 1250 Special Becomes the #1 Selling Adventure Touring Motorcycle in North America

Rhea-AI Summary

Pan America 1250 Special has emerged as the #1 selling adventure touring motorcycle in North America since its launch in February 2021. Harley-Davidson's decision to focus on this motorcycle aligns with its Hardwire Strategy aimed at expanding its customer base. Jochen Zeitz, President and CEO, emphasizes the importance of American design and engineering in creating this model. Initial sales resulted in a complete sell-out of their 2021 allocation, indicating strong demand and positive reception from riders.

Positive

• Pan America 1250 Special is the #1 selling adventure touring motorcycle in North America.
• Sold out of the 2021 allocation, indicating strong demand.
• Aligns with Harley-Davidson's Hardwire Strategy for selective expansion into adventure touring.

Negative

• None.

Built to Endure, Designed to Explore, and Engineered for Adventure

Milwaukee, Aug. 30, 2021 (GLOBE NEWSWIRE) -- Since launching in February 2021, the Pan America™ 1250 Special adventure touring motorcycle has taken the motorcycling world by storm. In creating the Pan America™, Harley-Davidson leveraged its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, we are pleased to announce that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America.

Jochen Zeitz, Chairman, CEO and President, Harley-Davidson:
“Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America. With the Pan America Special now the #1 selling ADV motorcycle model in North America, we targeted a selective expansion into adventure touring as part of the Hardwire Strategy with the goal to reach new and existing Harley-Davidson customers. Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders. Those who now own or have tested one of our Pan America’s absolutely love this bike - having sold out of our 2021 allocation, we are excited about what the future has in store for Pan America and for the Adventure Touring category at Harley-Davidson.”

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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com.

Editors: For more information regarding Harley-Davidson motorcycles and products visit: h-dmediakit.com

Media Contact:
Paul James
Paul.James@harley-davidson.com
414.343.8735

Attachment

• 2021 Pan America 1250 Special

FAQ

What is the significance of the Pan America 1250 Special motorcycle for Harley-Davidson?

The Pan America 1250 Special is significant as it has become the #1 selling adventure touring motorcycle in North America, demonstrating strong market demand.

When was the Pan America 1250 Special launched?

The Pan America 1250 Special was launched in February 2021.

What strategy is Harley-Davidson implementing with the Pan America?

Harley-Davidson is implementing its Hardwire Strategy, which focuses on expanding into the adventure touring market.

How has the initial sales performance of the Pan America 1250 Special been?

The initial sales performance has been strong, with the 2021 allocation completely sold out.

Who is the CEO of Harley-Davidson, and what did he say about the Pan America 1250 Special?

Jochen Zeitz is the CEO of Harley-Davidson, and he stated that the motorcycle redefines the adventure touring category and is designed with American engineering.