Simpson Announces Version 3.0 Devil Ray and Desert Devil Helmets

Rhea-AI Summary

Simpson, a Holley Performance Brand (NYSE: HLLY), has unveiled the Devil Ray 3.0 and Desert Devil 3.0 racing and off-road helmets. These updated designs set new standards for lightweight construction, improved safety features, and aggressive styling. The Devil Ray 3.0 is tailored for long races, while the Desert Devil 3.0 is designed for challenging off-road environments. Both helmets are available in carbon or composite variations with four color options.

Key enhancements include improved aerodynamics, redesigned ventilation, and better accessory integration. The Devil Ray 3.0 features an enhanced interior for comfort and is Snell certified. The Desert Devil 3.0 comes with pre-installed radio, top air system, and neck skirt for dust protection. This release aligns with Holley's strategy to deliver high-performance solutions across its key consumer verticals, including Safety & Racing and Modern Truck & Off-Road.

Positive

• Launch of new Devil Ray 3.0 and Desert Devil 3.0 helmets with improved features
• Expansion in the automotive safety market, which is a large and growing segment
• Alignment with Holley's strategy to deliver high-performance solutions across key consumer verticals

Negative

• None.

Iconic safety brand continues to lead in safety and performance with updated designs to meet evolving customer needs

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Simpson, a Holley Performance Brand (NYSE: HLLY), today announced the release of the Devil Ray 3.0 and Desert Devil 3.0 racing and off-road helmets. The helmets set a new standard for the Simpson brand with a lightweight design, improved safety features, aggressive Simpson styling and unmatched performance.

Simpson Devil Ray 3.0 and Desert Devil 3.0 helmets (Photo: Business Wire)

Since 1959, Simpson has been trusted by racers and enthusiasts alike to bring premium protection and performance to the helmets they rely on for safe and fun adventures on and off-road. The strategic redesign of the Devil Ray 3.0 and Desert Devil 3.0 helmets is another example of how Holley Performance Brands is building on its legacy and delivering high-performance solutions that meet the needs of customers across its key consumer vertical groupings, including Safety & Racing and Modern Truck & Off-Road.

The Devil Ray 3.0 helmet is for enthusiasts seeking a custom fit and enhanced comfort during long races, while the Desert Devil 3.0 caters to enthusiasts venturing into off-road terrain, helping them conquer the most challenging desert and dirt environments. The Devil Ray and Desert Devil 3.0 helmets are designed to be the go-to helmets across a wide range of platforms and are crafted to withstand the toughest elements on and off the track.

“Helmets make up the largest segment of the global automotive safety market today. Customers are looking for best-in-class solutions for their performance and racing needs and the Simpson Devil Ray 3.0 and Desert Devil 3.0 deliver that along with great styling,” said Jordon Musser, Senior Vice President of Safety and Racing, Holley Performance Brands. “Our designers and engineers are listening to customers to create products like the improved Devil Ray line that continue to advance Simpson and push the brand to the forefront of auto performance safety for all enthusiasts.”

Both helmets are available in either carbon or composite variations and drivers can pick from four color options, including matte black, black, white or carbon fiber. The helmets boast improved aerodynamics, redesigned ventilation and better accessory integration.

Additional enhanced features for each helmet include:

Devil Ray 3.0

• Enhanced interior design for improved comfort during long races
• Increased ventilation for optimal airflow
• Snell certified

Desert Devil 3.0

• Pre-installed radio, top air system and neck skirt for dust protection in the toughest environments
• Top air system for optimal ventilation
• Enhanced interior design tailored for desert and dirt environments

For more information on how to purchase the Devil Ray 3.0 and Desert Devil 3.0 helmets, click here.

For more Holley company news, click here.

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240829597468/en/

Media Relations Contact(s):

Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

What new helmet models has Simpson (HLLY) released in 2024?

Simpson, a Holley Performance Brand (NYSE: HLLY), has released the Devil Ray 3.0 and Desert Devil 3.0 racing and off-road helmets in 2024.

What are the key features of the new Simpson Devil Ray 3.0 helmet?

The Devil Ray 3.0 features enhanced interior design for improved comfort during long races, increased ventilation for optimal airflow, and is Snell certified. It's available in carbon or composite variations with four color options.

How does the Simpson Desert Devil 3.0 helmet cater to off-road enthusiasts?

The Desert Devil 3.0 is designed for off-road environments with pre-installed radio, top air system, and neck skirt for dust protection. It also features enhanced interior design tailored for desert and dirt environments.

What color options are available for the new Simpson helmets (HLLY)?

Both the Devil Ray 3.0 and Desert Devil 3.0 helmets are available in four color options: matte black, black, white, or carbon fiber.