LS Fest Ranked in Top 10 Automotive Races by USA Today

Rhea-AI Summary

Holley Performance Brands (NYSE: HLLY) announced that its 2024 LS Fest West was named one of USA Today's top 10 Best Motorsports Races in its 10Best Readers' Choice 2024 Awards. Set at the Las Vegas Motor Speedway, the event saw record single-day attendance with over 15,000 visitors and a total of 30,000 attendees over three days. The LS Fest series continues with LS Fest Texas at Texas Motor Speedway from May 17-19 and LS Fest East in September in Bowling Green. LS Fest events focus on various automotive activities, including drifting, drag racing, burnouts, and autocross. Pre-registration for LS Fest Texas is up 30% compared to last year, indicating growing interest.

Positive

• LS Fest West was named one of USA Today's top 10 Best Motorsports Races.
• The event set a single-day attendance record with over 15,000 visitors.
• Total attendance for the three-day event exceeded 30,000 people.
• Pre-registration for LS Fest Texas is up 30% from last year.
• Holley Performance Brands is recognized for its commitment to the automotive aftermarket industry.
• Holley’s brands will be represented at prestigious events like Ford Fest, SEMA, and PRI.

Negative

• No negative business aspects reported in this press release.

Holley Performance Brands sets single-day attendance record at Las Vegas event; momentum builds for LS Fest Texas May 17-19

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its 2024 LS Fest West event was named to USA Today’s list of the top 10 Best Motorsports Races in its 10Best Readers’ Choice 2024 Awards. LS Fest West shares the distinction with other renowned performance events, including the Daytona 500 and the Indy 500.

LS Fest West at the Las Vegas Motor Speedway (Photo: Business Wire)

Since its inception in 2017, LS Fest West has grown into one of the most popular events for performance enthusiasts. This year, the event set a record for single-day attendance with more than 15,000 people visiting Las Vegas Motor Speedway on Saturday, April 27.

In full, the three-day event hosted more than 30,000 builders, racers and enthusiasts from nearly all 50 states for a thrilling lineup of events, including a sold-out Grand Champion competition and the largest off-road race participation in the fest’s history.

LS Fest West is the first of three LS Fest events Holley will host in 2024, including LS Fest Texas at Texas Motor Speedway May 17-19, and LS Fest East in Holley’s hometown of Bowling Green in September.

LS Fest is just one of several flagship events that underscore Holley’s commitment to strengthen customer focus in its aftermarket vertical groupings, including Domestic Muscle, Modern Truck & Off Road, Euro & Import and Safety & Racing.

“Events like LS Fest West are one of the most important ways we engage with enthusiasts, and it was thrilling to see so many attendees at this year’s event and learn more of what drives their passion for performance,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “We’re looking forward to building on that energy this weekend at LS Fest Texas, with an enhanced lineup that’s sure to excite enthusiasts, including truck and off-road fans.”

Looking Ahead to LS Fest Texas
Excitement continues to build for LS Fest Texas, which returns to the Texas Motor Speedway in Fort Worth this Friday and Saturday, with pre-registration numbers up 30 percent over last year. The Fest schedule features popular events fans have come to expect, including drifting, drag racing, burnouts, autocross and dyno pulls, as well as the all-new Truck Shootout. This inaugural event feature is available to all registered Truck & SUV participants and will consist of segment-specific competitions and awards in the fest’s Show-N-Shine car show, drag race, autocross and dyno pull challenge competitions. No additional registration for Truck & SUV attendees is required, and all Truck & SUV segment participants will automatically be included in the Truck Shootout competition.

Simpson, a Holley Performance Brand renowned for its iconic safety and racing products, will be on site at LS Fest Texas to provide safety equipment and knowledge for the weekend’s competitions.

In addition to the company’s flagship events, Holley’s iconic brands will be represented at more than a dozen other enthusiast events and trade shows throughout the year, including Ford Fest, SEMA and PRI this fall.

For a full schedule of events at LS Fest Texas, visit LS Fest’s website here. For more Holley company news, click here.

About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240513937562/en/

Media Relations:

Paul Oakley, poakley@tinymightyco.com / Rachel Withers, rwithers@tinymightyco.com

Investor Relations:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

What is LS Fest West?

LS Fest West is an automotive event hosted by Holley Performance Brands, featuring drifting, drag racing, burnouts, and autocross activities. It was recently named one of USA Today's top 10 Best Motorsports Races.

When and where is the next LS Fest event?

The next LS Fest event, LS Fest Texas, will be held at Texas Motor Speedway from May 17-19.

How did LS Fest West perform in terms of attendance in 2024?

LS Fest West set a single-day attendance record with over 15,000 visitors and had a total of 30,000 attendees over three days.

What is the significance of LS Fest West being named a top 10 Motorsports Race?

Being named one of USA Today's top 10 Best Motorsports Races highlights LS Fest West's growing popularity and prestige in the automotive community.

What new features can participants expect at LS Fest Texas?

LS Fest Texas will feature popular events like drifting and drag racing, along with new additions like the Truck Shootout, which includes segment-specific competitions.

What impact does Holley Performance Brands' event participation have on its business?

Holley’s involvement in events like LS Fest and others helps strengthen its customer focus and expands its reach within the automotive aftermarket industry.