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Holley Performance Brands Sets Attendance Record at LS Fest East

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Holley Performance Brands (NYSE: HLLY) reported a record-breaking attendance at its 15th annual Holley LS Fest East in Bowling Green, Kentucky. The three-day event attracted nearly 45,000 automotive enthusiasts and featured 2,752 vehicles, setting new records for the flagship event. Highlights included sold-out autocross and drag race events, a blockbuster car show, and a competitive drift event. The company also introduced a new Road Course High-Performance Driving Experience at NCM Motorsports Park.

CEO Matthew Stevenson emphasized the event's success and the valuable opportunity to engage with customers. Holley's event season will conclude with two more flagship events: Holley MoParty (September 13-15) and Holley Ford Festival (September 26-29) at Beech Bend Raceway Park.

Holley Performance Brands (NYSE: HLLY) ha riportato un'affluenza record alla sua 15ª edizione annuale dell'Holley LS Fest East a Bowling Green, Kentucky. L'evento di tre giorni ha attirato quasi 45.000 appassionati di automobilismo e ha messo in mostra 2.752 veicoli, stabilendo nuovi record per l'evento di punta. I punti salienti includevano eventi di autocross e drag race sold out, un'eccezionale mostra di auto e un evento di drifting competitivo. L'azienda ha anche introdotto una nuova esperienza di guida ad alte prestazioni su pista stradale presso il NCM Motorsports Park.

Il CEO Matthew Stevenson ha sottolineato il successo dell'evento e l'importante opportunità di interagire con i clienti. La stagione degli eventi di Holley si concluderà con altri due eventi di punta: Holley MoParty (dal 13 al 15 settembre) e Holley Ford Festival (dal 26 al 29 settembre) presso il Beech Bend Raceway Park.

Holley Performance Brands (NYSE: HLLY) reportó una asistencia récord en su 15º festival anual Holley LS Fest East en Bowling Green, Kentucky. El evento de tres días atrajo a casi 45,000 entusiastas del automovilismo y presentó 2,752 vehículos, estableciendo nuevos récords para el evento insignia. Los aspectos destacados incluyeron eventos de autocross y carreras de arrastre con entradas agotadas, un espectacular show de automóviles y un evento competitivo de drifting. La empresa también presentó una nueva experiencia de conducción de alto rendimiento en el circuito del NCM Motorsports Park.

El CEO Matthew Stevenson enfatizó el éxito del evento y la valiosa oportunidad de interactuar con los clientes. La temporada de eventos de Holley concluirá con otros dos eventos insignia: Holley MoParty (del 13 al 15 de septiembre) y Holley Ford Festival (del 26 al 29 de septiembre) en el Beech Bend Raceway Park.

홀리 퍼포먼스 브랜드 (NYSE: HLLY)는 켄터키주 볼링 그린에서 열린 제15회 홀리 LS 페스트 이스트에서 기록적인 참석률을 보고했습니다. 3일 동안 진행된 이 행사에는 거의 45,000명의 자동차 애호가가 참석했으며 2,752대의 차량이 전시되어 이 주력 행사에서 새로운 기록을 세웠습니다. 주요 프로그램으로는 매진된 오토크로스와 드래그 레이스 이벤트, 블록버스터 자동차 쇼, 경쟁적인 드리프트 이벤트가 포함되었습니다. 회사는 NCM 모터스포츠 공원에서 새로운 고성능 주행 체험도 도입했습니다.

CEO 매튜 스티븐슨은 이번 행사의 성공과 고객과의 소중한 소통 기회를 강조했습니다. 홀리의 이벤트 시즌은 홀리 모파티(9월 13-15일)와 홀리 포드 페스티벌(9월 26-29일)이라는 두 개의 주력 행사로 마무리됩니다.

Holley Performance Brands (NYSE: HLLY) a annoncé une participation record lors de sa 15ème édition annuelle de l'Holley LS Fest East à Bowling Green, Kentucky. L'événement de trois jours a attiré près de 45 000 passionnés de l'automobile et a présenté 2 752 véhicules, établissant de nouveaux records pour cet événement phare. Parmi les points forts, on trouvait des événements d'autocross et de drag race complets, un salon automobile spectaculaire et un événement de drift compétitif. L'entreprise a également introduit une nouvelle expérience de conduite de haute performance sur circuit routier au NCM Motorsports Park.

Le PDG Matthew Stevenson a souligné le succès de l'événement et l'opportunité précieuse d'engager le dialogue avec les clients. La saison des événements de Holley se terminera par deux autres événements phares : Holley MoParty (du 13 au 15 septembre) et Holley Ford Festival (du 26 au 29 septembre) au Beech Bend Raceway Park.

Holley Performance Brands (NYSE: HLLY) berichtete von einer rekordverdächtigen Teilnahme an seinem 15. jährlichen Holley LS Fest East in Bowling Green, Kentucky. Die dreitätige Veranstaltung zog nahezu 45.000 Automobil-Enthusiasten an und zeigte 2.752 Fahrzeuge, was neue Rekorde für die Veranstaltungsreihe aufstellte. Zu den Höhepunkten gehörten ausverkaufte Autocross- und Drag-Race-Events, eine spektakuläre Automobilausstellung und ein wettbewerbsorientiertes Drift-Event. Das Unternehmen stellte auch eine neue Hochleistungsfahr-Erfahrung auf dem Straßenkurs im NCM Motorsports Park vor.

CEO Matthew Stevenson betonte den Erfolg der Veranstaltung und die wertvolle Gelegenheit, mit Kunden in Kontakt zu treten. Die Veranstaltungssaison von Holley wird mit zwei weiteren Hauptveranstaltungen beendet: Holley MoParty (vom 13. bis 15. September) und Holley Ford Festival (vom 26. bis 29. September) im Beech Bend Raceway Park.

Positive
  • Record-breaking attendance of nearly 45,000 enthusiasts at LS Fest East
  • 2,752 vehicles participated, setting a new record for the event
  • Sold-out autocross and drag race events indicate high demand
  • Introduction of new Road Course High-Performance Driving Experience
Negative
  • None.

Flagship event in Bowling Green marks successful 15th year over three days

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a successful wrap-up of its annual Holley LS Fest East in Bowling Green, Kentucky. Nearly 45,000 automotive enthusiasts attended the three-day festival at Beech Bend Raceway Park and 2,752 vehicles were part of the action, setting records for the flagship Holley event.

Nearly 45,000 automotive enthusiasts gathered in Bowling Green, Kentucky for Holley's LS Fest East. (Photo: Business Wire)

Nearly 45,000 automotive enthusiasts gathered in Bowling Green, Kentucky for Holley's LS Fest East. (Photo: Business Wire)

Celebrating its 15th anniversary this year, Holley LS Fest East is the premier destination for automotive enthusiasts looking to celebrate everything LS and LT-powered. The event, held just minutes from Holley’s headquarters, featured a series of thrilling races, exhibitions and challenges throughout the weekend – all with a focus on safety, excitement and high performance.

“This year’s event was our most successful Holley LS Fest yet, and the excitement over the course of the weekend – among enthusiasts and our Holley teams – was palpable,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “It’s inspiring to connect with automotive enthusiasts in such a tangible way. Beyond being able to provide unforgettable experiences for them, we appreciate the opportunity to engage firsthand, gather valuable insights from our customers and learn more about their passion for performance.”

Highlights from this year’s Holley LS Fest East included:

  • Sold out autocross and drag race events
  • Blockbuster car show
  • One of the only engine-specific competitive drift events in the world
  • Hands-on electric fuel injection (EFI) workshop with performance personality Devin Vanderhoof and the Holley Tech Team and,
  • A sold-out Grand Champion event that celebrated the best of the best across the weekend’s events.

To celebrate its 15th anniversary, Holley LS Fest East also debuted a brand-new offering. The Road Course High-Performance Driving Experience at NCM Motorsports Park gave drivers hands-on training in road course driving with a fast, fun and safe educational experience on the track.

LS Fest East is the largest of Holley’s flagship events and part of its Holley LS Fest series, which included LS Fest Texas in Fort Worth, and LS Fest West in Las Vegas, which was named to USA Today’s 10 Best Motorsports Races in its 10Best Readers’ Choice Awards earlier this year.

Holley Performance Brands is set to close its event season later this month with two more flagship events at Beech Bend Raceway Park: Holley MoParty September 13-15 and Holley Ford Festival September 26-29.

For more Holley company news, click here.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

Media Relations Contact(s):

Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

How many people attended Holley's LS Fest East in 2024?

Nearly 45,000 automotive enthusiasts attended Holley's LS Fest East in 2024, setting a new attendance record for the event.

What new feature did Holley (HLLY) introduce at LS Fest East 2024?

Holley introduced a new Road Course High-Performance Driving Experience at NCM Motorsports Park, offering hands-on training in road course driving.

When are Holley's (HLLY) upcoming events after LS Fest East?

Holley's upcoming events are Holley MoParty from September 13-15 and Holley Ford Festival from September 26-29, both at Beech Bend Raceway Park.

How many vehicles participated in Holley's LS Fest East 2024?

2,752 vehicles participated in Holley's LS Fest East 2024, setting a new record for the event.

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