Holley Performance Brands Launches Modern Truck & Off-Road Performance Packages
Holley Performance Brands (NYSE: HLLY) has launched its Modern Truck & Off-Road Performance Packages, offering a comprehensive aftermarket solution for truck enthusiasts. The packages combine products from Holley's leading brands including Flowmaster, ADS, and Baer into integrated systems.
The packages are designed for specific vehicle platforms including 2021+ Ford Broncos, 2014+ Chevy Silverados, 2014+ GMC Sierras, and 2005+ Toyota Tacomas. Components include Flowmaster exhaust systems, ADS suspension systems, Baer brakes, and tuning options from DiabloSport, AEM, and Superchips.
This initiative aims to simplify the customization process for truck owners by providing pre-engineered, compatible components in a single package. Each package is engineered by Holley's team to ensure optimized performance and compatibility across all components.
Holley Performance Brands (NYSE: HLLY) ha lanciato i suoi Modern Truck & Off-Road Performance Packages, offrendo una soluzione aftermarket completa per gli appassionati di camion. I pacchetti combinano prodotti dei principali marchi di Holley, tra cui Flowmaster, ADS e Baer, in sistemi integrati.
I pacchetti sono progettati per piattaforme veicolari specifiche, inclusi i Ford Bronco dal 2021 in poi, i Chevy Silverado dal 2014 in poi, i GMC Sierra dal 2014 in poi e i Toyota Tacoma dal 2005 in poi. I componenti includono sistemi di scarico Flowmaster, sistemi di sospensione ADS, freni Baer e opzioni di mappatura da DiabloSport, AEM e Superchips.
Questa iniziativa mira a semplificare il processo di personalizzazione per i proprietari di camion, fornendo componenti pre-ingegnerizzati e compatibili in un unico pacchetto. Ogni pacchetto è progettato dal team di Holley per garantire prestazioni ottimizzate e compatibilità tra tutti i componenti.
Holley Performance Brands (NYSE: HLLY) ha lanzado sus Modern Truck & Off-Road Performance Packages, ofreciendo una solución integral de posventa para los entusiastas de las camionetas. Los paquetes combinan productos de las marcas líderes de Holley, incluyendo Flowmaster, ADS y Baer, en sistemas integrados.
Los paquetes están diseñados para plataformas de vehículos específicas, incluyendo Ford Bronco 2021 en adelante, Chevy Silverado 2014 en adelante, GMC Sierra 2014 en adelante y Toyota Tacoma 2005 en adelante. Los componentes incluyen sistemas de escape Flowmaster, sistemas de suspensión ADS, frenos Baer y opciones de ajuste de DiabloSport, AEM y Superchips.
Esta iniciativa tiene como objetivo simplificar el proceso de personalización para los propietarios de camionetas al proporcionar componentes pre-ingenierizados y compatibles en un solo paquete. Cada paquete es diseñado por el equipo de Holley para asegurar un rendimiento optimizado y compatibilidad entre todos los componentes.
홀리 퍼포먼스 브랜드 (NYSE: HLLY)는 트럭 애호가를 위한 종합 애프터마켓 솔루션인 현대 트럭 및 오프로드 퍼포먼스 패키지를 출시했습니다. 이 패키지는 플로우마스터, ADS, 베어 등 홀리의 주요 브랜드의 제품을 통합 시스템으로 결합합니다.
패키지는 2021년 이후 포드 브롱코, 2014년 이후 쉐보레 실버라도, 2014년 이후 GMC 시에라, 2005년 이후 도요타 타코마와 같은 특정 차량 플랫폼에 맞춰 설계되었습니다. 구성 요소로는 플로우마스터 배기 시스템, ADS 서스펜션 시스템, 베어 브레이크 및 디아블로스포츠, AEM, 슈퍼칩스의 튜닝 옵션이 포함됩니다.
이 이니셔티브는 사전 엔지니어링된 호환 성분을 단일 패키지로 제공하여 트럭 소유자의 사용자 정의 프로세스를 간소화하는 것을 목표로 합니다. 각 패키지는 모든 구성 요소 간의 최적화된 성능과 호환성을 보장하기 위해 홀리 팀에 의해 설계되었습니다.
Holley Performance Brands (NYSE: HLLY) a lancé ses Modern Truck & Off-Road Performance Packages, offrant une solution aftermarket complète pour les passionnés de camions. Les packages combinent des produits des principales marques de Holley, y compris Flowmaster, ADS et Baer, en systèmes intégrés.
Les packages sont conçus pour des plateformes de véhicules spécifiques, notamment les Ford Bronco 2021 et suivants, les Chevy Silverado 2014 et suivants, les GMC Sierra 2014 et suivants et les Toyota Tacoma 2005 et suivants. Les composants comprennent des systèmes d'échappement Flowmaster, des systèmes de suspension ADS, des freins Baer et des options de réglage de DiabloSport, AEM et Superchips.
Cette initiative vise à simplifier le processus de personnalisation pour les propriétaires de camions en fournissant des composants pré-ingénierisés et compatibles dans un seul package. Chaque package est conçu par l'équipe de Holley pour garantir des performances optimisées et une compatibilité entre tous les composants.
Holley Performance Brands (NYSE: HLLY) hat seine Modern Truck & Off-Road Performance Packages auf den Markt gebracht, die eine umfassende Aftermarket-Lösung für Lkw-Enthusiasten bieten. Die Pakete kombinieren Produkte von Holleys führenden Marken, darunter Flowmaster, ADS und Baer, zu integrierten Systemen.
Die Pakete sind für spezifische Fahrzeugplattformen konzipiert, einschließlich Ford Bronco ab 2021, Chevy Silverado ab 2014, GMC Sierra ab 2014 und Toyota Tacoma ab 2005. Zu den Komponenten gehören Flowmaster-Auspuffsysteme, ADS-Fahrwerksysteme, Baer-Bremsen und Tuning-Optionen von DiabloSport, AEM und Superchips.
Diese Initiative zielt darauf ab, den Anpassungsprozess für Lkw-Besitzer zu vereinfachen, indem sie vorgefertigte, kompatible Komponenten in einem einzigen Paket bereitstellt. Jedes Paket wird von Holleys Team entwickelt, um eine optimierte Leistung und Kompatibilität zwischen allen Komponenten sicherzustellen.
- First-to-market comprehensive aftermarket package solution for trucks and off-road vehicles
- Strategic expansion into the growing truck and off-road market segment
- Leverages multiple brand synergies within Holley's portfolio
- None.
Insights
This strategic product launch represents a significant pivot in Holley's business model, transforming from a component manufacturer to a solutions provider in the $7.7 billion truck and off-road aftermarket segment. The bundled package approach addresses three critical market dynamics:
1. Vertical Integration Benefits: By leveraging their portfolio of brands (Flowmaster, ADS, Baer), Holley creates a powerful economic moat. These curated packages should drive higher margins compared to individual component sales, while the integrated engineering approach reduces warranty claims and customer support costs.
2. Market Expansion Strategy: The initial vehicle platform selection is particularly shrewd, targeting high-volume models with strong aftermarket modification rates. The 2021+ Ford Bronco inclusion is especially notable, as this platform has shown exceptional aftermarket adoption rates in its first years of release.
3. Distribution Channel Optimization: This bundled approach simplifies inventory management for dealers while potentially increasing average transaction values. The "one-stop-shop" solution reduces the complexity of stocking individual components and should accelerate inventory turnover rates.
The long-term implications are substantial. This move positions Holley to capture a larger share of customer wallet through systematic upselling. The platform-specific approach also creates natural expansion opportunities as new vehicle models are released, establishing a scalable growth framework that could significantly impact future revenue streams.
Curated packages allow truck enthusiasts to shop by vehicle platform and demonstrate Holley’s leadership in the fast-growing truck and off-road sector
Modern Truck & Off-Road Performance Packages provide complete platform solutions that make the upgrade process easy, providing a fully integrated system where every component works in harmony. (Photo: Business Wire)
“At Holley, we place the enthusiast at the center of everything we do, and we are continually taking steps to enhance the customer experience with our broad portfolio of best-in-class products,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “Our new Off-Road Performance Packages give enthusiasts a one-stop-shop platform solution, making it easier than ever to leverage the power of our iconic brands to customize their trucks. We are the only company in the aftermarket that can engineer a package like this, and we believe it’s a game changer.”
Bundling Products for Off-Road Performance
The Off-Road Performance Packages bundle Holley’s most popular and trusted products like exhaust systems, brakes, suspension kits and electronic tuners that are engineered to work together to upgrade the performance of popular vehicle platforms in the company’s Modern Truck & Off-Road consumer vertical, including:
- 2021 and newer Ford Broncos
- 2014 and newer Chevy Silverados
- 2014 and newer GMC Sierras
- 2005 and newer Toyota Tacomas
Components of the Modern Truck & Off-Road Performance Packages include:
- Flowmaster Exhaust: Enhanced exhaust flow, improved engine performance and signature sound
- ADS Direct Fit 2.5” Adjustable Reservoir Race Coilover Suspension System: Increased ground clearance, improved control over uneven terrain and accommodation for larger tires
- Baer Brakes: Stronger stopping power, better towing performance, and improved safety and reliability in off-road conditions
- Trusted Tuning: Multiple options from Holley’s leading tuning portfolio including DiabloSport, AEM and Superchips for increased power on-the-go performance calibration and optimization for both on and off-road adventures
Every product selected for the Performance Packages is backed by a team of Holley engineers working across the brands to ensure balanced and optimized performance that brings safety, fun and excitement to automotive enthusiasts everywhere.
“Truck enthusiasts often face the challenge of piecing together their dream builds, investing significant time and effort to find compatible parts that meet their performance goals,” said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. “We’re taking the guesswork out of the equation and giving drivers an expertly curated solution that gives them everything they need to unlock the power and potential of their vehicle in one convenient package. Whether they’re a DIYer or a first-time modifier working with their favorite auto shop, customizing their truck or SUV has never been easier.”
For more information and pricing on the Modern Truck & Off-Road Performance Packages, click here.
For more Holley Performance Brands company news, click here.
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250212576437/en/
Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Source: Holley Performance Brands
FAQ
What vehicles are compatible with Holley's (HLLY) new Off-Road Performance Packages?
What components are included in Holley's (HLLY) Off-Road Performance Packages?
How does Holley's (HLLY) new Off-Road Performance Package benefit truck owners?
Which Holley (HLLY) brands are featured in the new Off-Road Performance Packages?
