Holley Performance Brands Introduces Terminator X Max EFI Kit for Godzilla Engines

Rhea-AI Summary

Holley Performance Brands (NYSE: HLLY) has launched the Terminator X Max EFI kit for Ford's Godzilla engines. This product enhances Holley's engine swap solutions portfolio, targeting classic muscle car and truck enthusiasts. The system provides advanced control over fuel and ignition, simplifying the installation and operation of the 7.3-liter Godzilla engine.

CEO Matthew Stevenson emphasized the system's ease of use and its alignment with customers' performance passions. The Terminator X Max is designed for various activities, including cruising, racing, and truck pulling. It's compatible with other Holley products to further boost engine performance.

For more details on purchasing and other company news, visit Holley's website.

Positive

• Launch of Terminator X Max EFI kit enhances Holley's engine swap solutions portfolio.
• Targets classic muscle car and truck enthusiasts, a growing market segment.
• Provides advanced control over fuel and ignition systems.
• Simplifies installation and operation of the 7.3-liter Godzilla engine.
• Designed for various activities such as cruising, racing, and truck pulling.
• Compatible with other Holley products for enhanced performance.
• CEO Matthew Stevenson highlights the system's ease of use.

Negative

• No financial data or sales projections provided.
• Potential market competition from other EFI systems.

Insights

Automotive Industry Expert

Holley Performance Brands' launch of the Terminator X Max EFI kit for the Ford Godzilla engine signifies a noteworthy expansion in their portfolio of aftermarket performance solutions. The EFI system's plug-and-play feature, customizable tuning and integrated data access make it highly appealing to both seasoned hobbyists and newcomers to the world of engine swaps. The 7.3-liter Ford Godzilla engine is renowned for its power and this new system will give users precise control over fuel and ignition systems, enhancing the performance of classic muscle cars and trucks. By enhancing accessibility and ease of use, Holley is positioning itself as a key player in the high-performance automotive market. This could lead to increased sales and stronger market presence in the short term and potentially, sustained revenue growth in the long term as more enthusiasts seek reliable, high-quality performance solutions.

Financial Analyst

Holley's introduction of the Terminator X Max EFI kit comes at a time when there is an increasing demand for advanced engine management systems. This aligns with the company's strategy to diversify its product offerings and cater to a niche but growing market of classic car and truck enthusiasts. From a financial perspective, the expanded product line could drive incremental revenue growth, particularly if the new EFI system attracts significant interest and sales. Additionally, this product launch may improve Holley's market position by demonstrating their commitment to innovation and customer satisfaction, potentially leading to a higher valuation and increased investor confidence. However, it is essential to monitor the market's response to this new product and assess its impact on Holley’s bottom line over the next few quarters.

New EFI system is latest in Holley’s growing portfolio of engine swap solutions

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the release of the Holley Terminator X Max electronic fuel injection (EFI) kit for the popular Ford Godzilla engine. The system is the latest offering in Holley’s growing portfolio of engine swap solutions for performance enthusiasts. The advanced engine management system is specifically designed for classic muscle car and truck owners looking to install and run the powerful 7.3-liter Ford Godzilla engine with ease.

Holley’s Terminator X Max for Godzilla (Photo: Business Wire)

The Terminator X Max system arrives at a significant time for the performance aftermarket. More classic car and truck enthusiasts are looking to unlock the full potential of these powerhouse engines for a variety of experiences, including cruising, rock crawling, truck pulling and racing. Terminator X Max meets these needs with unparalleled control over fuel and ignition systems.

“The Terminator X Max for Godzilla engines is another great example of how we are providing our classic car and truck enthusiasts with state-of-the-art solutions that meet their passion for performance,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “Its ease and convenience mark a major step forward for DIY automotive performance. Once again, we’re putting the power of one of the most popular engines right in our customer’s hands.”

With plug-and-play installation, customizable tuning and integrated data access, the Terminator X Max for Godzilla is a both a significant evolution in engine swap accessibility and a substantial addition to Holley’s comprehensive portfolio of solutions that make it seamless to swap the most popular engines from manufacturers like General Motors, Ford and Stellantis.

Like other EFI systems in Holley’s arsenal, the kit can be combined with Holley Godzilla products like the Holley Godzilla accessory drive, oil system and low-profile intake manifold to maximize classic vehicle performance.

For more information on Terminator X Max for Godzilla, including how to purchase, click here.

For more Holley company news, click here.

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Inc. (NYSE: HLLY), commonly referred to as “Holley Performance Brands,” leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240529489350/en/

Media Relations Contact(s):

Paul Oakley, poakley@tinymightyco.com / Rachel Withers, rwithers@tinymightyco.com

Investor Relations Contacts:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

What is Holley's Terminator X Max EFI kit?

The Terminator X Max EFI kit is an advanced engine management system designed for Ford's 7.3-liter Godzilla engines, providing control over fuel and ignition.

What vehicles is the Terminator X Max EFI kit designed for?

The kit is designed for classic muscle cars and trucks.

What activities can the Terminator X Max EFI kit support?

The kit supports activities like cruising, rock crawling, truck pulling, and racing.

Is the Terminator X Max EFI kit easy to install?

Yes, the kit features plug-and-play installation and customizable tuning.

What other Holley products can be used with the Terminator X Max?

It can be combined with Holley's Godzilla accessory drive, oil system, and low-profile intake manifold.

Where can I find more information about the Terminator X Max for Godzilla?

More information is available on Holley's website.