Baer Brakes Unveils BIG Claw Performance Brake Kits and Claw Rotors for Modern Truck Applications

Rhea-AI Summary

Baer Brakes, a Holley Performance Brands (NYSE: HLLY) company, has launched Baer BIG Claw Performance Brake Kits and Baer Claw Rotors for modern trucks. These products are designed to enhance stopping power and style for popular vehicles like Ford F-150, Ford Bronco, Ram Trucks, Jeep JL/JT, Chevrolet Silverado 1500, and Chevrolet Suburban.

The Baer BIG Claw platform reduces stopping distance by over 20 feet compared to stock brakes. Key features include:

• Improved stopping performance
• Use of factory caliper and pads
• Simple bolt-on installation

With an addressable market of over 43 million vehicles, these products position Holley to capitalize on the growing modern truck category. The launch aligns with Holley's strategy to provide platform solutions for truck enthusiasts in 2024.

Positive

• Launch of new high-performance brake products for popular truck models
• BIG Claw system reduces stopping distance by over 20 feet compared to stock brakes
• Addressable market of over 43 million vehicles in operation
• Positions Holley to capitalize on the fast-growing modern truck vehicle category
• Complements other product launches planned for 2024

Negative

• None.

Insights

Automotive Industry Analyst

Baer Brakes' launch of BIG Claw Performance Brake Kits and Claw Rotors represents a strategic move in the aftermarket performance parts sector. This product line targets the growing modern truck market, addressing a significant addressable market of over 43 million vehicles. The focus on popular models like Ford F-150 and Chevrolet Silverado 1500 aligns with current market trends.

The claimed 20-foot reduction in stopping distance is a substantial improvement that could appeal to safety-conscious consumers and enthusiasts alike. By utilizing factory calipers and pads, Baer has created a cost-effective solution that simplifies installation, potentially broadening its market appeal.

For Holley (NYSE: HLLY), this launch complements their 2024 product strategy, potentially driving revenue growth in the truck segment. However, the impact on overall financial performance will depend on market reception and sales volume. Investors should monitor upcoming quarterly reports for indications of how this product line contributes to Holley's top-line growth and market share in the competitive automotive aftermarket industry.

Financial Analyst

This product launch by Holley's Baer Brakes division is strategically significant but its immediate financial impact may be With a market cap of $352.7 million, Holley needs substantial revenue drivers to move the needle. The addressable market of 43 million vehicles presents a large opportunity, but conversion rates and market penetration will be crucial.

Investors should focus on:

• Potential revenue contribution from this product line in upcoming quarters
• Gross margins compared to Holley's overall product mix
• Market share gains in the competitive aftermarket brake segment

While the product seems promising, without specific financial projections or pricing information, it's challenging to quantify the potential impact on Holley's financials. The company's ability to leverage its brand portfolio and distribution channels will be key to capitalizing on this launch. Investors should look for updates on sales traction and any guidance revisions in future earnings calls to gauge the success of this initiative.

High-performance Holley brand expands braking solutions for popular trucks like Ford F-150, GM 1500 and Ram

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Baer Brakes, part of the Holley Performance Brands portfolio (NYSE: HLLY), today announced the launch of Baer BIG Claw Performance Brake Kits and Baer Claw Rotors. Designed for modern truck enthusiasts, the products are engineered to improve a vehicle’s stopping power while also elevating the overall style, look and feel. Popular vehicle fitments for the new Baer products include the Ford F-150, Ford Bronco, Ram Trucks, Jeep JL/JT, Chevrolet Silverado 1500 and Chevrolet Suburban.

Baer Brakes announces the launch of Baer BIG Claw Performance Brake Kits and Baer Claw Rotors. (Photo: Business Wire)

Engineered to match today’s trend of larger diameter wheels, tires and heavier vehicles, the Baer BIG Claw platform delivers enhanced braking capability and shorter stopping distances in an easy-to-install, packaged kit format. Rigorous product testing conducted by the Holley and Baer teams showed upgrading a vehicle with the Baer BIG Claw system reduces stopping distance by more than 20 feet versus the stock brake set-up.

"We are thrilled to introduce the new Baer BIG Claw Brake kit, designed to meet the diverse needs of our customers,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. “Whether you're towing a trailer with greater gross combination weight, adding larger wheels and tires which can degrade stock braking performance, or simply seeking improved braking performance, the Baer BIG Claw Brake kit delivers unmatched reliability and safety. Experience the confidence of enhanced braking power with every drive."

Key features and benefits of the Baer BIG Claw Performance Brake Kits include:

• Improved stopping performance over 20 ft shorter compared to stock brakes
• Utilizes factory caliper and pads, reducing complexity and cost
• Simple, bolt-on installation

For over 30 years, Baer Brakes has led the way in performance brake technology. These new products continue that legacy, pushing the boundaries of modern braking innovation. With a growing addressable market of more than 43 million vehicles in operation, Baer’s latest products position Holley to capitalize on the fast-growing modern truck vehicle category and complement other product launches in 2024 to provide platform solutions to modern truck enthusiasts.

“Our new Baer products represent a bold step forward in delivering top-tier performance that truck enthusiasts demand,” said Osvaldo Gallegos, Vice President, Mechanical Division. “By providing enhanced braking power and ease of installation, we’re ensuring that both daily drivers and weekend off-roaders can trust our products for safety and reliability. This launch reaffirms our commitment to innovation and leadership in the modern truck market.”

For more information on how to purchase Baer BIG Claw Brakes and Claw Rotors, click here.

For more Holley company news, click here.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240926132541/en/

Media Relations Contact(s):

Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

What new products has Baer Brakes (HLLY) launched for modern trucks?

Baer Brakes has launched the Baer BIG Claw Performance Brake Kits and Baer Claw Rotors for modern truck applications, including popular models like Ford F-150, Ford Bronco, Ram Trucks, Jeep JL/JT, Chevrolet Silverado 1500, and Chevrolet Suburban.

How much does the Baer BIG Claw system improve stopping distance compared to stock brakes?

According to rigorous product testing, the Baer BIG Claw system reduces stopping distance by more than 20 feet compared to the stock brake set-up.

What are the key features of the Baer BIG Claw Performance Brake Kits?

Key features include improved stopping performance, use of factory caliper and pads (reducing complexity and cost), and simple bolt-on installation.

What is the size of the addressable market for Baer's new truck brake products (HLLY)?

The addressable market for Baer's new truck brake products is over 43 million vehicles in operation.