The Hartford Names Claire Burns Chief Marketing And Communications Officer
The Hartford has appointed Claire Burns as chief marketing and communications officer effective September 1. She succeeds Kathleen Bromage, who will remain in an advisory role. Burns, previously chief marketing officer at Prudential International, brings extensive experience in branding, marketing, and digital transformation. Meanwhile, Bromage has served in various senior leadership roles at The Hartford since 2004, significantly enhancing the company’s digital capabilities and brand reputation. This leadership transition aims to strengthen The Hartford's position in a competitive market.
- Claire Burns' extensive industry experience and strategic vision may enhance The Hartford's brand and communications.
- The transition aligns with The Hartford's goals for digital transformation and customer-focused marketing.
- None.
The Hartford has appointed Claire Burns chief marketing and communications officer effective Sept. 1. Burns will report directly to Chairman and CEO Christopher Swift. She succeeds Kathleen Bromage, who is currently chief marketing and communications officer and head of the company’s Hartford Next transformation initiative. Bromage will remain in an advisory role and continue to oversee Hartford Next through the end of the year.
The Hartford has appointed Claire Burns chief marketing and communications officer effective Sept. 1. Burns will report directly to Chairman and CEO Christopher Swift. (Photo: Business Wire)
“Claire’s outstanding industry experience and proven track record of achieving results position her well to lead marketing and communications for our iconic brand in an increasingly digital marketplace,” Swift said. “She is a strategic, visionary leader who is well-aligned with The Hartford’s culture and values, and her customer-focused mindset will serve The Hartford well as we continue to elevate our brand and reputation to drive business outcomes.”
Most recently, Burns served as chief marketing officer for Prudential International, overseeing brand, marketing, digital transformation, product management and business strategy, with a focus on accelerating the company's growth in Japan, China, India, Indonesia, Brazil, Mexico and Argentina. Prior to that, she spent more than seven years at MetLife as chief customer officer and held leadership roles at ALICO (a former subsidiary of AIG), Lincoln Financial and Aetna.
Burns has a Bachelor of Arts in government from Wesleyan University and a Master of Business Administration from Yale University. She serves on the boards of Healthfirst and Alpha Community Services YMCA and on the board of advisors for the Yale Center for Customer Insights.
Since joining The Hartford in 2004, Bromage has held several senior leadership roles in marketing, strategy and digital. She has served as chief marketing and strategy officer for Small Commercial, chief marketing and strategy officer for Personal Lines and senior vice president of e-business. She’s been a tireless advocate for talent development, diversity, equity and inclusion as both a founding member of the Professional Women’s Network Employee Resource Group and an ongoing sponsor of the Young Professionals Employee Resource Group.
Swift added, “Kathy’s contributions to The Hartford have been wide-ranging, significant and enduring. As chief marketing and communications officer, she advanced our digital capabilities, led the evolution of The Hartford’s brand, philanthropy and sustainability initiatives, modernized the company’s customer research and feedback systems, and raised the strategic impact of communications across the enterprise. We are grateful for Kathy’s leadership and the positive impact she has had on our company.”
About The Hartford
The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at https://www.thehartford.com. Follow us on Twitter at @TheHartford_PR.
The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Connecticut. For additional details, please read The Hartford’s legal notice.
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Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2020 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.
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