Sheridan Recycling Program Brings New Life to Pre-Loved Linen
HanesBrands' Australian brand Sheridan has partnered with BlockTexx to launch Australia's first homewares recycling program. The initiative allows consumers to return pre-loved quilt covers, sheets, and towels of any brand to Sheridan stores. BlockTexx's S.O.F.T. technology processes these items at their Loganholme facility, converting textile waste into high-grade raw materials for various industries. This program addresses a significant environmental challenge, as the average household has over 30 pounds of worn linen, and global textile waste could exceed 150 million tons by 2050.
HanesBrands ha collaborato con il marchio australiano Sheridan per lanciare il primo programma di riciclaggio di articoli per la casa in Australia. L'iniziativa consente ai consumatori di restituire copriletti, lenzuola e asciugamani usati di qualsiasi marca nei negozi Sheridan. La tecnologia S.O.F.T. di BlockTexx elabora questi articoli presso la loro struttura di Loganholme, trasformando i rifiuti tessili in materie prime di alta qualità per vari settori. Questo programma affronta una significativa sfida ambientale, poiché la famiglia media possiede oltre 30 libbre di biancheria usurata, e i rifiuti tessili globali potrebbero superare i 150 milioni di tonnellate entro il 2050.
HanesBrands se ha asociado con la marca australiana Sheridan para lanzar el primer programa de reciclaje de artículos para el hogar en Australia. La iniciativa permite a los consumidores devolver cubiertas de edredón, sábanas y toallas de cualquier marca en las tiendas de Sheridan. La tecnología S.O.F.T. de BlockTexx procesa estos artículos en su instalación de Loganholme, convirtiendo los desechos textiles en materias primas de alta calidad para diversas industrias. Este programa aborda un desafío ambiental importante, ya que el hogar promedio tiene más de 30 libras de lino desgastado, y los residuos textiles globales podrían superar los 150 millones de toneladas para el 2050.
HanesBrands의 호주 브랜드인 Sheridan이 BlockTexx와 협력하여 호주 최초의 가정 용품 재활용 프로그램을 출시했습니다. 이 프로그램은 소비자가 어떤 브랜드의 사용한 이불 커버, 시트 및 수건을 Sheridan 매장에 반납할 수 있도록 합니다. BlockTexx의 S.O.F.T. 기술은 Loganholme 시설에서 이러한 품목을 처리하여 섬유 폐기물을 다양한 산업을 위한 고급 원료로 전환합니다. 이 프로그램은 평균 가정에서 30파운드 이상의 낡은 리넨을 보유하고 있으며, 2050년까지 전 세계 섬유 폐기물이 1억 5천만 톤을 초과할 수 있는 중요한 환경 문제를 다룹니다.
HanesBrands s'est associé à la marque australienne Sheridan pour lancer le premier programme de recyclage d'articles de maison en Australie. L'initiative permet aux consommateurs de retourner des housses de couette, des draps et des serviettes usagés de n'importe quelle marque dans les magasins Sheridan. La technologie S.O.F.T. de BlockTexx traite ces articles dans leur installation de Loganholme, transformant les déchets textiles en matières premières de haute qualité pour divers secteurs. Ce programme répond à un défi environnemental significatif, car le ménage moyen possède plus de 30 livres de linge usé, et les déchets textiles mondiaux pourraient dépasser 150 millions de tonnes d'ici 2050.
HanesBrands hat sich mit der australischen Marke Sheridan zusammengetan, um das erste Recyclingprogramm für Haushaltswaren in Australien ins Leben zu rufen. Die Initiative ermöglicht es den Verbrauchern, gebrauchte Bettdeckenbezüge, Bettlaken und Handtücher beliebiger Marken in Sheridan-Geschäften zurückzugeben. Die S.O.F.T.-Technologie von BlockTexx verarbeitet diese Gegenstände in ihrer Einrichtung in Loganholme und verwandelt textile Abfälle in hochwertige Rohstoffe für verschiedene Industrien. Dieses Programm adressiert eine erhebliche Umweltproblematik, da der durchschnittliche Haushalt über 30 Pfund abgenutzte Wäsche hat und der globale textilabfall bis 2050 150 Millionen Tonnen überschreiten könnte.
- First Australian homewares brand to implement a recycling program
- Strategic partnership with BlockTexx for textile resource recovery
- Program accepts items from any brand, expanding market reach
- Innovative technology converts waste into high-grade raw materials
- None.
Insights
The Sheridan Recycling Program initiative, while environmentally conscious, has minimal direct financial impact on HanesBrands' near-term business performance. The program's implementation in Australia represents a small segment of HBI's global operations and is unlikely to materially affect revenue or margins. BlockTexx's S.O.F.T. technology could potentially reduce raw material costs in the long term, but the scale and economic benefits remain unquantified.
The textile recycling market is projected to grow significantly, with global textile waste potentially reaching 150 million tons by 2050. However, without specific financial metrics, investment targets, or projected cost savings, this sustainability initiative appears more focused on brand positioning and environmental responsibility than immediate financial returns.
NORTHAMPTON, MA / ACCESSWIRE / November 14, 2024 / HanesBrands
Originally published on HBISustains.com
"Sheridan is the first Australian homewares brand to offer a recycling program to local communities - providing consumers with a way to consciously dispose of their pre-loved bed linen and towels."
- Jemma Simpson, head of marketing at Sheridan
To help consumers play their part in reducing textile waste, HanesBrands' Australian homewares brand, Sheridan, has established a new partnership with BlockTexx, a global industry leader in textile resource recovery, for its in-store recycling program.
According to BlockTexx, the average household is estimated to have more than 30 pounds of worn linen that's at the end of its life.
The Sheridan Recycling Program encourages consumers to return their pre-loved quilt covers, sheets and towels - of any brand - to the in-store bins at a Sheridan boutique or outlet store.
The items are collected, sorted, decommissioned, and then sent to BlockTexx's facility in Loganholme, Queensland, where their proprietary S.O.F.T. (Separation of Fiber Technology) process breaks down hard-to-recycle textile and clothing blends, helping to divert old sheets, towels and quilt covers from landfills.
BlockTexx's pioneering technology works to see that textiles are not just recycled but renewed - converting them into high-grade raw materials that can be repurposed into new products for use in many industries, including textiles.
"We're thrilled to be partnering with BlockTexx to inspire responsible end-of-life solutions for our products and drive innovative circular strategies for textile waste," said Sheree Maguire, general manager - HanesBrands Sustainability.
At HanesBrands, we understand we have both a responsibility and unique ability to make sustainability accessible for all. As annual global textile waste is estimated to possibly reach more than 150 million tons by 2050, initiatives like the Sheridan Recycling Program are more important than ever.
Learn more about our ambitious sustainability goals.
View additional multimedia and more ESG storytelling from HanesBrands on 3blmedia.com.
Contact Info:
Spokesperson: HanesBrands
Website: https://www.3blmedia.com/profiles/hanesbrands
Email: info@3blmedia.com
SOURCE: HanesBrands
View the original press release on accesswire.com
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