Champion® Athleticwear Gives Women the Confidence to Play By Their Own Rules with New “Get it Girl” Sportswear Campaign

Rhea-AI Summary

HanesBrands' Champion Athleticwear introduces Grammy-nominated artist Saweetie as its first-ever Global Culture Consultant. The brand launched the 'Get it Girl' campaign featuring the inaugural Champion Circle, spotlighting 12 diverse female collegiate athletes to inspire confidence among women.

The campaign promotes innovative athletic wear, including Soft Touch Sports Bras & Leggings, designed for comfort and style. Each athlete in the Champion Circle will receive a two-year Name, Image, and Likeness investment as brand ambassadors.

Positive

• Saweetie named Global Culture Consultant, enhancing brand visibility.
• Launch of 'Get it Girl' campaign with 12 collegiate athletes, improving brand appeal to female consumers.
• Innovative athletic wear designed for comfort and style, potentially increasing sales.

Negative

• None.

Champion Taps Grammy Nominated Artist Saweetie to Reveal the “Champion Circle” of Female Collegiate Athletes and Stylish New Fits in the Brand’s Return to TV

WINSTON SALEM, N.C.--(BUSINESS WIRE)-- Champion Athleticwear, makers of authentic athletic apparel since 1919, sees women – in high school, college or beyond – as a cause for celebration, not a cause. The brand that created the world’s first sports bra is changing the game, revealing Saweetie as the brand’s first-ever Global Culture Consultant. Champion is also unveiling a new swag(her)-filled campaign titled “Get it Girl” that spotlights stylish solutions that female athletes can feel comfortable in, both on and off the field.

Champion® Athleticwear Unveils Saweetie as Global Culture Consultant and Introduces the Inaugural "Champion Circle" of Collegiate Athletes in New "Get it Girl" Campaign. (Photo: Business Wire)

Research reveals that a quarter of women don’t feel comfortable in their own skin¹. Champion and Saweetie are teaming up to change that. They are giving women the stage they deserve by spotlighting the “Champion Circle,” a group of 12 diverse, female collegiate athletes and giving them the “Get it Girl” confidence to play by their own rules and look good doing it. Each member of the “Champion Circle” featured in the new campaign was outfitted in gear that highlights their unique flair, swagger and skill, while showcasing the latest Champion collections, including Soft Touch Sports Bras & Leggings. Champion also used a female-led production team, spearheaded by renowned Director, Hannah Lux Davis, and famed photographer, Leeor Wild.

“We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” said John Shumate, Vice President of Global Marketing, Champion. “Saweetie is an inspiration for self-expression and with her “Get It Girl” anthem, we want to unite all women with Champion athleticwear solutions designed for every body, every shape and every workout.”

Champion works daily to empower women and raise the bar for comfort and style, giving women the confidence to play by their own rules. Champion’s collection of trusted sports bras and leggings are created with a deep understanding of women’s bodies in motion. This translates to innovative products that allow athletes to do more.

“My relationship with Champion runs deep, as an athlete and lover of streetwear,” said Saweetie. “It’s been a go-to brand since high school! This campaign and partnership hit me on a personal level and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”

The “Champion Circle”

The athletes that make up the inaugural “Champion Circle” represent colleges and universities from across the country and play a variety of sports ranging from basketball to cheer to track and field.

• Maya Brady: Junior - University of California, LA, Softball
• Alissa Pili: Junior - University of Southern California, Basketball
• Helena Sampaio: Freshman - University of Southern California, Soccer
• Logan Eggleston: Senior - University of Texas, Volleyball
• Nyla Jones: Senior - North Carolina A&T, Cheerleading
• Natalie Chou: Graduate - University of California, LA, Basketball
• Morgan Lewis: Senior - Ohio State University, Track & Field
• Ziyah Holman: Sophomore - University of Michigan, Track & Field
• Sophia Hartwell: Sophomore - University of California, LA, Track & Field
• Norah Flatley: Senior - University of California, LA, Gymnastics
• Destiny Martin: Sophomore - Winston Salem State University, Cheer
• Anna McClure: Freshman - Ohio State, Volleyball

Each member of the “Champion Circle” featured in the “Get It Girl” campaign will receive a two year Name, Image and Likeness (NIL) investment as official brand ambassadors. Champion is also offering these young athletes access to mentors, helping develop their professional career interests within the areas of sports, entertainment, media and marketing.

To learn more about the SwagHER featured in the campaign, please visit www.champion.com.

ABOUT CHAMPION® ATHLETICWEAR:

Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers and believes that Champions are defined by how they carry themselves in sports and beyond. Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, visit us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of HanesBrands (NYSE:HBI).

ABOUT SAWEETIE:

Flaunting nineties rhyme reverence, fashion-forward fire, and endless charisma, Saweetie—born Diamonté Harper—can go bar-for-bar with the best of ‘em, and fans and critics immediately recognized and responded to that. Within six months, she cracked 100 million cumulative streams, garnered a gold plaque, and earned the praise of Billboard, The FADER, and Noisey as Los Angeles Times pegged her as “one to watch.” Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses during 2018 on the High Maintenance EP with her smash hit "ICY GRL'' earning an RIAA platinum certification. 2019 saw the release of Saweetie's ICY EP, spawning double-platinum viral sensation "My Type” as well as a 2020 BET Awards nomination for "Best Female Hip Hop Artist." As a businesswoman, Saweetie, an alumna of USC, launched her sold-out ICY jewelry line and partnered with PrettyLittleThing for a 50-piece capsule collection. Meanwhile, everyone from Gwen Stefani to David Guetta, Dua Lipa to Wiz Khalifa, and Mulatto to G-Eazy has enlisted her for guest spots. Saweetie dominates the charts and commands social media with more than 13 million Instagram followers, a 2022 Game Changer Billboard Award, and brand partnerships with Quay, Revlon, and more. A true fashionista, she has graced the cover of Cosmopolitan, Maxim, Elite Daily, and Wonderland, in addition to appearing in C.R. Fashion Book, Variety, Interview, Fast Company, Vogue, and Harper's Bazaar.
FOLLOW SAWEETIE: Instagram | Twitter | Facebook | YouTube | TikTok

^[1] https://docs.google.com/document/d/1RxfA0pPYQyu8OHAfY9pgNUyaYcvFasUfc0S9XfeJqlM/edit

View source version on businesswire.com: https://www.businesswire.com/news/home/20220316005115/en/

Media Contact:

Stephanie Lett

Citizen Relations

Stephanie.lett@citizenrelations.com

Source: HanesBrands

FAQ

What is the significance of Saweetie being named Global Culture Consultant by Champion?

Saweetie's appointment is aimed at empowering women and enhancing the visibility of Champion's athletic wear among female consumers.

What is the 'Champion Circle' featured in the latest Champion campaign?

The 'Champion Circle' is a group of 12 diverse female collegiate athletes highlighted in Champion's 'Get it Girl' campaign to promote confidence and style.

When was the 'Get it Girl' campaign launched by Champion?

The 'Get it Girl' campaign was launched as part of Champion's recent promotional activities, highlighting the brand's commitment to female athletes.

What products are being promoted in the 'Get it Girl' campaign?

The campaign features Champion's Soft Touch Sports Bras & Leggings, showcasing innovative athletic wear designed for women's comfort.

How are the collegiate athletes involved in the 'Get it Girl' campaign supported by Champion?

Each collegiate athlete in the 'Champion Circle' will receive a two-year investment related to their Name, Image, and Likeness as official brand ambassadors.