Hanes Partners with Urban Outfitters to Launch an Exclusive Hanes Heritage Capsule Collection for a Fresh Take on Basics
Hanes, America's leading basic apparel brand, has partnered with Urban Outfitters to launch an exclusive Hanes Heritage Capsule Collection. The collaboration features 28 pieces of innerwear and apparel for men and women, combining nostalgic elements with modern style.
The collection includes redesigned boxer briefs, ribbed tanks, crew socks, tees, oversized Beefy-Ts®, cropped sweatshirts, and boxers with vintage logo waistbands. Drawing from Hanes' nearly 125-year legacy and archival materials, the pieces maintain the brand's signature comfort and quality while offering a contemporary twist.
The exclusive collection is available at 50+ Urban Outfitters locations in the US and on urbanoutfitters.com, with prices ranging from $10 to $45. The collaboration aims to capitalize on the growing demand for classic, comfortable basics while appealing to modern fashion trends.
Hanes, il principale marchio di abbigliamento basic negli Stati Uniti, ha collaborato con Urban Outfitters per lanciare una collezione esclusiva chiamata Hanes Heritage Capsule Collection. Questa collaborazione presenta 28 pezzi di intimo e abbigliamento per uomini e donne, combinando elementi nostalgici con uno stile moderno.
La collezione include boxer briefs riprogettati, canottiere a costine, calzini crew, t-shirt, oversized Beefy-Ts®, felpe corte e boxer con cinture in vita con logo vintage. I pezzi si ispirano ai quasi 125 anni di storia di Hanes e ai materiali d'archivio, mantenendo il comfort e la qualità caratteristici del marchio, offrendo al contempo un tocco contemporaneo.
La collezione esclusiva è disponibile in oltre 50 negozi Urban Outfitters negli Stati Uniti e su urbanoutfitters.com, con prezzi che vanno da 10 a 45 dollari. La collaborazione mira a sfruttare la crescente domanda di basi classiche e confortevoli, attirando al contempo le tendenze della moda moderna.
Hanes, la principal marca de ropa básica en América, se ha asociado con Urban Outfitters para lanzar una colección exclusiva llamada Hanes Heritage Capsule Collection. La colaboración incluye 28 piezas de ropa interior y prendas para hombres y mujeres, combinando elementos nostálgicos con un estilo moderno.
La colección incluye bóxer rediseñados, camisetas de tirantes acanaladas, calcetines crew, camisetas, Beefy-Ts® de gran tamaño, sudaderas cortas y bóxer con cinturillas de logo vintage. Tomando inspiración de los casi 125 años de legado de Hanes y materiales de archivo, las piezas mantienen la comodidad y calidad características de la marca, mientras ofrecen un giro contemporáneo.
La colección exclusiva está disponible en más de 50 ubicaciones de Urban Outfitters en EE. UU. y en urbanoutfitters.com, con precios que oscilan entre $10 y $45. La colaboración busca capitalizar la creciente demanda de básicos clásicos y cómodos, al tiempo que se adapta a las tendencias de moda modernas.
Hanes, 미국의 대표적인 기본 의류 브랜드가 Urban Outfitters와 협력하여 Hanes Heritage Capsule Collection이라는 독점 컬렉션을 출시했습니다. 이 협업은 남성과 여성을 위한 28개의 속옷 및 의류 아이템을 포함하며, 향수를 불러일으키는 요소와 현대적인 스타일을 결합합니다.
컬렉션에는 재설계된 복서 브리프, 골지 탱크탑, 크루 삭스, 티셔츠, 오버사이즈 Beefy-Ts®, 크롭 스웨트셔츠, 빈티지 로고 허리밴드가 있는 복서가 포함되어 있습니다. Hanes의 거의 125년의 유산과 아카이브 자료에서 영감을 받아, 이 아이템들은 브랜드의 상징적인 편안함과 품질을 유지하면서 현대적인 변화를 제공합니다.
이 독점 컬렉션은 미국 내 50개 이상의 Urban Outfitters 매장 및 urbanoutfitters.com에서 구매할 수 있으며, 가격은 $10에서 $45 사이입니다. 이 협업은 클래식하고 편안한 기본 의류에 대한 증가하는 수요를 활용하면서 현대 패션 트렌드에 어필하는 것을 목표로 합니다.
Hanes, la principale marque de vêtements basiques aux États-Unis, s'est associée à Urban Outfitters pour lancer une collection exclusive appelée Hanes Heritage Capsule Collection. Cette collaboration comprend 28 pièces de sous-vêtements et de vêtements pour hommes et femmes, alliant des éléments nostalgiques à un style moderne.
La collection inclut des boxers redesignés, des débardeurs côtelés, des chaussettes crew, des t-shirts, des Beefy-Ts® surdimensionnés, des sweat-shirts cropped et des boxers avec des ceintures vintage à logo. S'inspirant des près de 125 ans d'héritage de Hanes et des matériaux d'archives, les pièces conservent le confort et la qualité emblématiques de la marque tout en offrant une touche contemporaine.
La collection exclusive est disponible dans plus de 50 magasins Urban Outfitters aux États-Unis et sur urbanoutfitters.com, avec des prix allant de 10 à 45 dollars. La collaboration vise à tirer parti de la demande croissante pour des basiques classiques et confortables tout en s'alignant sur les tendances de la mode moderne.
Hanes, die führende Marke für Basic-Bekleidung in Amerika, hat sich mit Urban Outfitters zusammengeschlossen, um eine exklusive Hanes Heritage Capsule Collection zu lancieren. Die Zusammenarbeit umfasst 28 Teile von Unterwäsche und Bekleidung für Männer und Frauen, die nostalgische Elemente mit modernem Stil kombiniert.
Die Kollektion beinhaltet neu gestaltete Boxer-Briefs, gerippte Tanktops, Crew-Socken, T-Shirts, übergroße Beefy-Ts®, verkürzte Sweatshirts und Boxer mit Vintage-Logo-Bund. Inspiriert von Hanes' fast 125-jährigem Erbe und Archivmaterialien, bewahren die Teile den charakteristischen Komfort und die Qualität der Marke, während sie einen zeitgemäßen Twist bieten.
Die exklusive Kollektion ist in über 50 Urban Outfitters-Filialen in den USA und auf urbanoutfitters.com erhältlich, mit Preisen von 10 bis 45 Dollar. Die Zusammenarbeit zielt darauf ab, die wachsende Nachfrage nach klassischen, bequemen Basics zu nutzen und gleichzeitig den modernen Modetrends gerecht zu werden.
- Strategic partnership with Urban Outfitters expands brand reach to younger demographic
- Premium pricing strategy ($10-$45) compared to regular Hanes products
- Leverages Hanes' strong market presence (present in 9 out of 10 American homes)
- Distribution through 50+ Urban Outfitters locations provides significant retail exposure
- edition nature may restrict long-term revenue potential
- Exclusive distribution through single retailer limits broader market access
The limited-edition collection revives iconic Hanes styles with a modern vibe for men and women who love timeless comfort
Hanes partners with Urban Outfitters to launch an exclusive Hanes Heritage Capsule Collection for a fresh take on basics. (Photo: Business Wire)
The exclusive collection provides a fresh new take on the beloved basics that are synonymous with Hanes. Boxer briefs, ribbed tanks, crew socks and tees have been given an on-trend redesign inspired by over a century of archival material from Hanes. Oversized Beefy-Ts®, stylish cropped sweatshirts, and boxers featuring a throwback Hanes logo waistband symbolize vintage Americana, while offering a modern twist on the brand.
“Our collaboration with Urban Outfitters gives Hanes a new platform to showcase our brand as one of America’s most iconic labels,” said Jane Newman, Chief Design Officer of HanesBrands. “Few brands have the longevity and legacy that Hanes has, and we had a ton of fun diving into our history together with Urban Outfitters to design this collection. It offers a youthful, vintage twist on the Hanes staples that have made us the beloved brand that we are today.”
The Hanes Heritage x Urban Outfitters collection doesn’t spare the comfort and quality that have led to Hanes being present in 9 out of 10 American homes — with pieces featuring soft, cozy cotton, and select styles offering tagless comfort, that shoppers expect from the brand.
With a growing demand for classic and effortlessly cool basics, this collection taps into modern trends that blend comfort and individuality in their everyday wardrobe. True to both brands’ DNA, the collection reimagines essentials to be as wearable as they are iconic.
“At UO, we are committed to offering our customers an assortment that both meets their needs but also creates a sense of discovery,” said Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters. “We think the Hanes Heritage x UO collection blends nostalgia with modern versatility - and we are excited for our customers to check it out.”
Available exclusively at Urban Outfitters, the styles range in price from
About HanesBrands
HanesBrands (NYSE: HBI) is a global leader in manufacturing basics and innerwear brands that are synonymous with comfort, quality, and value, and have been trusted by consumers around the world for generations. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the
About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of
View source version on businesswire.com: https://www.businesswire.com/news/home/20250226296100/en/
News Media contact: Jonathan Binder Jonathan.Binder@Hanes.com | (336) 682-9654
Source: HanesBrands
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