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Happy Belly's Yolk's Breakfast Announces the Opening of Its Newest Location in Canada's Capital, Ottawa, Ontario

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced the opening of Yolk's Breakfast's newest location in Ottawa, Ontario at 852 Bank Street. This marks Yolk's first location in Ontario, situated in 'The Glebe' neighborhood.

The company has secured 51 contractually committed units with area developers for Yolks, with franchise agreements now in place across British Columbia, Alberta, Ontario, and Quebec. The location is being opened by an existing multi-unit franchisee, who has committed to their third franchise within the Happy Belly portfolio in less than a year.

Happy Belly currently has 446 contractually committed retail franchise locations across all its emerging brands, including those in development, under construction, or already open. The company plans to expand this pipeline significantly in 2025 & 2026, leveraging their experience in growing brands like Extreme Pita and Mucho Burrito to over 400 locations.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha annunciato l'apertura della nuova sede di Yolk's Breakfast a Ottawa, Ontario, in 852 Bank Street. Questo segna la prima sede di Yolk in Ontario, situata nel quartiere 'The Glebe'.

L'azienda ha assicurato 51 unità contrattualmente impegnate con sviluppatori locali per Yolks, con contratti di franchising già in vigore in British Columbia, Alberta, Ontario e Quebec. La nuova sede sarà aperta da un franchisee esistente con più unità, che ha già impegnato la sua terza franchigia all'interno del portafoglio di Happy Belly in meno di un anno.

Happy Belly attualmente conta 446 sedi di franchising al dettaglio contrattualmente impegnate in tutti i suoi marchi emergenti, comprese quelle in fase di sviluppo, in costruzione o già aperte. L'azienda prevede di espandere significativamente questo portafoglio nel 2025 e 2026, sfruttando la propria esperienza nella crescita di marchi come Extreme Pita e Mucho Burrito fino a oltre 400 sedi.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha anunciado la apertura de la nueva ubicación de Yolk's Breakfast en Ottawa, Ontario, en 852 Bank Street. Esto marca la primera ubicación de Yolk en Ontario, situada en el vecindario 'The Glebe'.

La empresa ha asegurado 51 unidades comprometidas contractualmente con desarrolladores locales para Yolks, con acuerdos de franquicia ya establecidos en Columbia Británica, Alberta, Ontario y Quebec. La ubicación será abierta por un franquiciado existente con múltiples unidades, quien se ha comprometido a su tercera franquicia dentro del portafolio de Happy Belly en menos de un año.

Happy Belly actualmente tiene 446 ubicaciones de franquicia minorista comprometidas contractualmente en todas sus marcas emergentes, incluidas aquellas en desarrollo, en construcción o ya abiertas. La empresa planea expandir significativamente este portafolio en 2025 y 2026, aprovechando su experiencia en el crecimiento de marcas como Extreme Pita y Mucho Burrito a más de 400 ubicaciones.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 온타리오주 오타와의 852 뱅크 스트리트에 있는 욜크스 브렉퍼스트의 최신 지점 개장을 발표했습니다. 이는 욜크의 온타리오 첫 번째 지점으로, '더 글리브' 지역에 위치하고 있습니다.

회사는 욜크스에 대해 지역 개발자와 51개의 계약적으로 약속된 유닛을 확보했으며, 프랜차이즈 계약이 브리티시컬럼비아, 앨버타, 온타리오, 퀘벡 전역에 걸쳐 체결되었습니다. 이 지점은 기존의 다중 유닛 프랜차이즈가 개설하며, 해피 벨리 포트폴리오 내에서 1년이 채 안 되는 기간 내에 세 번째 프랜차이즈에 대한 약속을 했습니다.

해피 벨리는 현재 446개의 계약적으로 약속된 소매 프랜차이즈 위치를 모든 신생 브랜드에 걸쳐 보유하고 있으며, 개발 중이거나 건설 중이거나 이미 개점한 곳을 포함합니다. 회사는 2025년과 2026년에 이 파이프라인을 대폭 확장할 계획이며, Extreme Pita와 Mucho Burrito와 같은 브랜드의 성장 경험을 활용하여 400개 이상의 위치로 확대할 예정입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a annoncé l'ouverture du nouveau site de Yolk's Breakfast à Ottawa, Ontario, au 852 Bank Street. Cela marque la première localisation de Yolk en Ontario, située dans le quartier 'The Glebe'.

L'entreprise a sécurisé 51 unités contractuellement engagées avec des développeurs locaux pour Yolks, avec des accords de franchise déjà en place en Colombie-Britannique, en Alberta, en Ontario et au Québec. Le site sera ouvert par un franchisé existant multi-unités, qui s'est engagé à sa troisième franchise au sein du portefeuille de Happy Belly en moins d'un an.

Happy Belly compte actuellement 446 emplacements de franchise au détail contractuellement engagés dans toutes ses marques émergentes, y compris celles en développement, en construction ou déjà ouvertes. L'entreprise prévoit d'élargir considérablement ce portefeuille en 2025 et 2026, en tirant parti de son expérience dans la croissance de marques comme Extreme Pita et Mucho Burrito pour atteindre plus de 400 emplacements.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat die Eröffnung des neuesten Standorts von Yolk's Breakfast in Ottawa, Ontario, in der 852 Bank Street bekannt gegeben. Dies markiert den ersten Standort von Yolk in Ontario, der im Stadtteil 'The Glebe' liegt.

Das Unternehmen hat 51 vertraglich gebundene Einheiten mit lokalen Entwicklern für Yolks gesichert, mit Franchise-Vereinbarungen, die bereits in British Columbia, Alberta, Ontario und Quebec bestehen. Der Standort wird von einem bestehenden Multi-Unit-Franchise-Nehmer eröffnet, der sich innerhalb weniger als eines Jahres zu seiner dritten Franchise im Happy Belly Portfolio verpflichtet hat.

Happy Belly hat derzeit 446 vertraglich gebundene Einzelhandels-Franchise-Standorte in allen seinen aufstrebenden Marken, einschließlich derjenigen, die sich in Entwicklung, im Bau oder bereits geöffnet befinden. Das Unternehmen plant, dieses Pipeline-Angebot in den Jahren 2025 und 2026 erheblich zu erweitern, indem es seine Erfahrung im Wachstum von Marken wie Extreme Pita und Mucho Burrito nutzt, um über 400 Standorte zu erreichen.

Positive
  • 51 new Yolk's units contractually committed with area developers
  • 446 total committed retail franchise locations across all brands
  • Expansion into new province (Ontario) with first Ottawa location
  • Strong franchisee confidence demonstrated by multi-unit operator opening third location
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - February 21, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands, is pleased to announce the opening of Yolk's Breakfast newest location in at 852 Bank Street - Unit 104, as Yolks opens its first location in the province of Ontario. Yolk's Breakfast ("Yolk") is a boutique full-service restaurant brand serving delicious breakfast, brunch and lunch.

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Yolk's Breakfast 1

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"The first Yolks Breakfast location in Ottawa will be in 'The Glebe', which is the heart of Bank Street as we begin the first step in becoming a nationally recognized brand," said Sean Black, Chief Executive Officer of Happy Belly. "Organic growth for Yolks is starting to happen with new units across Canada and franchise agreements now in place in British Columbia, Alberta, Ontario, and Quebec, and 51-units contractually committed with area developers for Yolks".

"I would like to congratulate our existing multi-unit, multi-branded franchisee. It is a strong statement for the Happy Belly portfolio and our franchising team when an existing franchisee commits to opening a third franchise within the Happy Belly portfolio in less than a year. The grand opening for this location is planned for Friday, February 21st, 2025."

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Yolk's Breakfast 2

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"The opening of this location signifies our commitment and ability to execute on national expansion with brands within the Happy Belly portfolio. This will be the first of many Ontario-based locations for Yolks as we leverage our previous franchising experience to accelerate the growth of our brands. The City of Ottawa continues to grow at an impressive rate and will expand Yolk's customer reach in a heavily populated and demographical aligned area to the brand. The Glebe is a unique and beautiful affluent lifestyle neighbourhood in Ottawa filled with shopping boutiques, Sports Venue TD Place hosting CFL's REDBLACKS, Ottawa's PWHL Team, Ottawa 67's, dozens of restaurants and green spaces. Major brands like Whole Foods Market, Sporting Life, Running Room, Joey Restaurants, Local Public Eatery, Starbucks, Brown's Social House, & McDonald's are all located within The Glebe."

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Yolk's Breakfast 3

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"As the breakfast category continues to be one of the fastest-growing sectors in the restaurant industry, our momentum has only accelerated since acquiring the Yolks brand last year. Our asset-light strategy has attracted significant interest and inquiries from potential franchisees, reinforcing our commitment to developing and growing emerging food brands. With the ongoing rollout of our franchising initiative, we are confident that these new locations will substantially contribute to Happy Belly's revenue and overall profitability. We are excited to replicate our past success by elevating Yolks Breakfast into a leading national brand. Leveraging our experience-having grown brands like Extreme Pita, Mucho Burrito, Burger's Priest, and Fresh to over 400 franchised and corporate locations-our proven asset-light model remains a key component of our disciplined organic growth strategy."

"We currently have 446 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in 2025 & 2026 with our disciplined approach to growth."

We are just getting started.

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Yolk's Breakfast 4

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Franchising

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/241751

FAQ

How many franchise locations does Happy Belly Food Group (HBFGF) have committed for development?

Happy Belly Food Group has 446 contractually committed retail franchise locations across all its brands, including those in development, under construction, or already open.

Where is the new Yolk's Breakfast location opening in Ottawa?

The new Yolk's Breakfast location is opening at 852 Bank Street - Unit 104 in 'The Glebe' neighborhood of Ottawa, Ontario.

How many Yolk's Breakfast locations are contracted for development under HBFGF?

Happy Belly has 51 contractually committed units with area developers for the Yolk's Breakfast brand.

In which provinces does Yolk's Breakfast have franchise agreements as of February 2025?

Yolk's Breakfast has franchise agreements in place in British Columbia, Alberta, Ontario, and Quebec.

What is Happy Belly Food Group's (HBFGF) expansion plan for 2025-2026?

The company plans to significantly expand its pipeline of 446 committed locations throughout 2025 and 2026 using their disciplined approach to growth.

Happy Belly Food Group Inc

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