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Happy Belly's HEAL Wellness QSR Secures Real-Estate Location for Its Multi-Unit Franchisee in the Kensington Area of the City of Calgary, Alberta

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has secured a new location for its HEAL Wellness brand in Calgary's Kensington area. This marks the 7th secured location out of 10 committed units for their multi-unit franchisee in Alberta. The location is expected to open in Q2 2025.

HEAL Wellness, a quick-service restaurant specializing in smoothie bowls, acai bowls, and smoothies, is expanding in a densely populated area that aligns with the brand's demographics. The company currently has 421 contractually committed retail locations across all emerging brands in the Happy Belly portfolio, with multiple restaurant brands under simultaneous construction.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha assicurato una nuova posizione per il suo marchio HEAL Wellness nella zona di Kensington a Calgary. Questo rappresenta la settima posizione assicurata su dieci unità previste per il loro franchisee multi-unit in Alberta. La location è prevista in apertura nel secondo trimestre del 2025.

HEAL Wellness, un ristorante di servizio veloce che si specializza in smoothie bowls, acai bowls e frullati, si sta espandendo in un'area densamente popolata che si allinea con il target demografico del marchio. Attualmente, l'azienda ha 421 location retail contratualmente impegnate in tutti i marchi emergenti del portafoglio di Happy Belly, con più marchi di ristorazione in costruzione simultanea.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha asegurado una nueva ubicación para su marca HEAL Wellness en el área de Kensington en Calgary. Esta es la séptima ubicación asegurada de diez unidades comprometidas para su franquiciado de varias unidades en Alberta. Se espera que la ubicación abra en el segundo trimestre de 2025.

HEAL Wellness, un restaurante de servicio rápido especializado en smoothie bowls, acai bowls y batidos, se está expandiendo en un área densamente poblada que coincide con la demografía de la marca. Actualmente, la empresa tiene 421 ubicaciones minoristas comprometidas contractualmente en todas las marcas emergentes del portafolio de Happy Belly, con múltiples marcas de restaurantes en construcción simultánea.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)은 캘거리의 켄싱턴 지역에 있는 HEAL Wellness 브랜드를 위한 새로운 위치를 확보했습니다. 이는 알버타의 다중 유닛 프랜차이즈가 확보한 10개 단위 중 7번째 위치입니다. 이 위치는 2025년 2분기에 개장할 예정입니다.

HEAL Wellness는 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 패스트푸드 레스토랑으로, 브랜드의 인구 통계와 일치하는 밀집된 지역에서 확장하고 있습니다. 현재 회사는 해피 벨리 포트폴리오의 모든 신흥 브랜드에서 계약적으로 약속된 421개의 소매 위치를 보유하고 있으며, 여러 레스토랑 브랜드가 동시에 건설 중입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a sécurisé un nouvel emplacement pour sa marque HEAL Wellness dans le quartier Kensington de Calgary. Cela marque le septième emplacement sécurisé sur dix unités engagées pour leur franchisé multi-unit en Alberta. L'emplacement devrait ouvrir au deuxième trimestre 2025.

HEAL Wellness, un restaurant rapide spécialisé dans les smoothie bowls, les acai bowls et les smoothies, s'agrandit dans une zone densément peuplée qui correspond à la démographie de la marque. La société dispose actuellement de 421 emplacements de vente au détail contractuellement engagés dans toutes les marques émergentes du portefeuille Happy Belly, avec plusieurs marques de restaurants en construction simultanée.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat einen neuen Standort für seine Marke HEAL Wellness im Kensington-Viertel von Calgary gesichert. Dies ist der siebte gesicherte Standort von insgesamt zehn zugesicherten Einheiten für ihren Multi-Unit-Franchisenehmer in Alberta. Der Standort wird voraussichtlich im zweiten Quartal 2025 eröffnen.

HEAL Wellness, ein Schnellrestaurant, das sich auf Smoothie Bowls, Acai Bowls und Smoothies spezialisiert hat, expandiert in ein dicht besiedeltes Gebiet, das mit der Demografie der Marke übereinstimmt. Das Unternehmen hat derzeit 421 vertraglich zugesicherte Einzelhandelsstandorte in allen aufstrebenden Marken des Happy Belly-Portfolios, mit mehreren Restaurantmarken, die gleichzeitig im Bau sind.

Positive
  • Secured 7th location out of 10 committed units in Alberta, showing strong franchise expansion
  • 421 contractually committed retail locations across all brands in portfolio
  • Strategic location in densely populated Kensington area of Calgary
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - December 6, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it has secured a real-estate location for its Heal Wellness brand in the Kensington area of the City of Calgary, Alberta. This marks the 7th secured location for this franchisee out of a committed 10 units in Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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HEAL Wellness 1

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"I would like to congratulate our existing multi-unit franchisee in securing their seventh (7th) location in Alberta out of their committed 10 units for Heal. It is a strong statement for the brand and the team when an existing franchisee commits to opening this many units in such a short period of time. They are well on their way to having a very strong presence in Alberta," said Sean Black, Chief Executive Officer of Happy Belly. Ideally located in the area of Kensington in Calgary, we anticipate this location to open in Q2 2025.

"We anticipate that this location will extend Heal's customer base in a densely populated area that aligns well with the brand's demographics. This presents us with substantial opportunities both in-store and through delivery services. Calgary and surrounding areas continue to grow at an impressive rate and promotes home grown businesses making it an ideal location for our brands to increase their market share in. Residents and visitors alike seek healthy, on-the-go choices that align with their active lifestyles, and an acai and smoothie restaurant offers exactly that. The city's growing population and active lifestyle culture create a strong market demand for nutritious and convenient food options like acai bowls and smoothies."

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HEAL Wellness 2

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"The rapidly evolving expansion of the Heal Wellness brand exemplifies our ability to deliver accelerated organic growth as our franchise program consistently and reliably produces results. Our model provides franchisees with a blueprint for success, minimizing the risks typically associated with entrepreneurship. Our overarching strategy has always been to focus on the development and growth of emerging brands within the food sector. Anticipating the continued rollout of our franchising initiative, we expect these new franchised locations to contribute to the company's overall revenue and profitability in 2025."

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HEAL Wellness 3

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"We currently have 421contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, several of our restaurant brands are simultaneously under construction, and we are excited to announce openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

We are just getting started.

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/232753

FAQ

When will the new HEAL Wellness location (HBFGF) open in Calgary's Kensington area?

The new HEAL Wellness location in Calgary's Kensington area is anticipated to open in Q2 2025.

How many HEAL Wellness locations has the Alberta franchisee (HBFGF) secured so far?

The franchisee has secured 7 locations out of their 10-unit commitment in Alberta.

How many total contractually committed retail locations does Happy Belly Food Group (HBFGF) have?

Happy Belly Food Group currently has 421 contractually committed retail locations across all their emerging brands.

HAPPY BELLY FOOD GRP INC

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