Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Signs 15 Unit Area Development Agreement in Atlantic Canada
Happy Belly Food Group (CSE: HBFG) has announced a significant expansion of its Rosie's Burgers brand through a new area development agreement covering Atlantic Canada. The agreement will establish 15 new locations across Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador.
This expansion brings Rosie's total contractually committed units to 85 locations across seven Canadian provinces. David Wilson joins as the third area developer, overseeing Atlantic Canada, alongside existing developers Scott Grandin and Stephen Travers who manage west coast and central Canada operations.
The company aims to position Rosie's Burgers as Canada's first true national smash burger chain. Happy Belly currently maintains 491 contractually committed retail franchise locations across all its emerging brands portfolio, with plans for significant expansion in 2025 & 2026.
Happy Belly Food Group (CSE: HBFG) ha annunciato una significativa espansione del suo marchio Rosie's Burgers attraverso un nuovo accordo di sviluppo territoriale che copre il Canada Atlantico. L'accordo stabilirà 15 nuove sedi in Nova Scotia, New Brunswick, P.E.I, Terranova e Labrador.
Questa espansione porta il totale delle unità contrattualmente impegnate di Rosie's a 85 sedi in sette province canadesi. David Wilson entra come terzo sviluppatore di area, supervisionando il Canada Atlantico, insieme agli sviluppatori esistenti Scott Grandin e Stephen Travers che gestiscono le operazioni della costa ovest e del Canada centrale.
L'azienda mira a posizionare Rosie's Burgers come la prima vera catena di smash burger nazionale del Canada. Happy Belly attualmente mantiene 491 sedi di franchising retail contrattualmente impegnate in tutto il suo portafoglio di marchi emergenti, con piani per una significativa espansione nel 2025 e 2026.
Happy Belly Food Group (CSE: HBFG) ha anunciado una expansión significativa de su marca Rosie's Burgers mediante un nuevo acuerdo de desarrollo territorial que abarca el Atlántico canadiense. El acuerdo establecerá 15 nuevas ubicaciones en Nueva Escocia, Nuevo Brunswick, P.E.I, Terranova y Labrador.
Esta expansión lleva el total de unidades comprometidas contractualmente de Rosie's a 85 ubicaciones en siete provincias canadienses. David Wilson se une como el tercer desarrollador de área, supervisando el Atlántico canadiense, junto a los desarrolladores existentes Scott Grandin y Stephen Travers, quienes gestionan las operaciones de la costa oeste y del centro de Canadá.
La empresa tiene como objetivo posicionar a Rosie's Burgers como la primera verdadera cadena nacional de smash burgers de Canadá. Happy Belly actualmente mantiene 491 ubicaciones de franquicia minorista comprometidas contractualmente en todo su portafolio de marcas emergentes, con planes de expansión significativa en 2025 y 2026.
해피 벨리 푸드 그룹 (CSE: HBFG)는 로지스 버거스 브랜드의 대규모 확장을 발표했습니다. 이 새로운 지역 개발 계약은 대서양 캐나다를 포함합니다. 이 계약에 따라 노바 스코샤, 뉴브런즈윅, P.E.I, 뉴펀들랜드 및 래브라도에 15개의 새로운 매장이 설립될 것입니다.
이번 확장은 로지스의 계약상 약속된 총 매장을 캐나다의 7개 주에서 85개로 늘립니다. 데이비드 윌슨은 대서양 캐나다를 감독하는 세 번째 지역 개발자로 합류하며, 기존 개발자인 스콧 그랜딘과 스티븐 트래버스가 서부 해안 및 중앙 캐나다의 운영을 관리합니다.
회사는 로지스 버거스를 캐나다의 첫 번째 진정한 국가적 스매시 버거 체인으로 자리매김할 계획입니다. 해피 벨리는 현재 모든 신생 브랜드 포트폴리오에서 491개의 계약상 약속된 소매 프랜차이즈 매장을 유지하고 있으며, 2025년과 2026년에 대규모 확장을 계획하고 있습니다.
Happy Belly Food Group (CSE: HBFG) a annoncé une expansion significative de sa marque Rosie's Burgers par le biais d'un nouvel accord de développement territorial couvrant le Canada Atlantique. Cet accord établira 15 nouveaux emplacements en Nouvelle-Écosse, Nouveau-Brunswick, Î.-P.-É., Terre-Neuve-et-Labrador.
Cette expansion porte le total des unités contractuellement engagées de Rosie's à 85 emplacements dans sept provinces canadiennes. David Wilson rejoint en tant que troisième développeur de zone, supervisant le Canada Atlantique, aux côtés des développeurs existants Scott Grandin et Stephen Travers, qui gèrent les opérations de la côte ouest et du Canada central.
L'entreprise vise à positionner Rosie's Burgers comme la première véritable chaîne nationale de smash burgers au Canada. Happy Belly maintient actuellement 491 emplacements de franchise de détail contractuellement engagés dans l'ensemble de son portefeuille de marques émergentes, avec des plans d'expansion significative en 2025 et 2026.
Happy Belly Food Group (CSE: HBFG) hat eine bedeutende Expansion seiner Marke Rosie's Burgers durch eine neue Gebietsentwicklungsvereinbarung für den Atlantik-Kanada angekündigt. Die Vereinbarung sieht die Eröffnung von 15 neuen Standorten in Nova Scotia, New Brunswick, P.E.I, Neufundland und Labrador vor.
Diese Expansion erhöht die insgesamt vertraglich gebundenen Einheiten von Rosie's auf 85 Standorte in sieben kanadischen Provinzen. David Wilson tritt als dritter Gebietsentwickler ein und überwacht den Atlantik-Kanada, zusammen mit den bestehenden Entwicklern Scott Grandin und Stephen Travers, die die Westküsten- und Zentral-Kanada-Operationen leiten.
Das Unternehmen hat das Ziel, Rosie's Burgers als die erste echte nationale Smash-Burger-Kette Kanadas zu positionieren. Happy Belly betreibt derzeit 491 vertraglich gebundene Einzelhandelsfranchise-Standorte in seinem gesamten Portfolio aufstrebender Marken und plant eine bedeutende Expansion in den Jahren 2025 und 2026.
- Secured 15 new franchise locations in Atlantic Canada
- Total franchise commitments reached 85 units across 7 provinces
- Expanded national presence as first true national smash burger chain
- Strong franchise development pipeline with 491 total committed locations
- None.
Toronto, Ontario--(Newsfile Corp. - February 28, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the provinces of Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador (together the "Atlantic Provinces"). The contractual agreement will deliver 15 new locations of Rosie's Burgers ("Rosie's") a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more, throughout Atlantic Canada.
"Building upon the momentum of our franchising interest and existing area development agreements already in place for Ontario, Alberta, and British Columbia, we are excited to continue building our roadmap for Rosie's on a national scale. With the further addition of four provinces and 15 units under area development, it brings our rollout trajectory to 85 contractually committed units across seven provinces of Canada. We would very much like to see Rosie's in all provinces in Canada," said Sean Black, Chief Executive Officer of Happy Belly.
"We welcome the addition of our third area developer to the Happy Belly team, David Wilson, overseeing Atlantic Canada and teaming up with our west coast and central Canada area developers Scott Grandin and Stephen Travers. We have put a solid team in place to foster the accelerated growth of all our brands throughout the Canadian market. It is important we remain focused on Canadian development as we organically grow in our own backyard and strengthen our brands footprint as we scale and drive the business forward."
"Utilizing our area developer model, and our teams deep knowledge of the burger category, we have firmly set the course of our Smash Burger brand Rosie's Burgers to be the category leader and have first mover advantage as the first true national smash burger chain in Canada."
Rosie's Burgers
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"This is another step forward in our mission to become a predictable and disciplined growth company. Happy Belly currently has 491 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in 2025 & 2026 with our disciplined approach to growth. It is key for us to continue selecting the right franchise partners along with the right real estate to achieve our development goals for the brands."
We are just getting started
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings—we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/242799
FAQ
How many Rosie's Burgers locations are planned for Atlantic Canada under the new HBFGF development agreement?
What is the total number of committed Rosie's Burgers locations for HBFGF across Canada as of February 2025?
Who is the new area developer for HBFGF's Rosie's Burgers in Atlantic Canada?
How many total franchise locations does Happy Belly Food Group (HBFGF) have committed across all brands?
