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Happy Belly Food Group's iQ Food Co. QSR Signs 20-Unit Area Development Agreement in British Columbia

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has signed a 20-unit area development agreement for iQ Food Co. in British Columbia on February 25th, 2025. This expansion brings the total units under development agreements for iQ to 65 locations.

The company has partnered with Stephen Travers, a seasoned Western Canada area developer with over 23 years of QSR experience and a track record of building more than 200 QSR restaurants. iQ Food Co., acquired by Happy Belly in September 2024, specializes in healthy bowls, smoothies, sandwiches, soups, and salads, targeting health-conscious customers in urban and business districts.

Happy Belly Food Group currently maintains 476 contractually committed retail franchise locations across all its emerging brands, including those in development, under construction, or already operational. The company plans to expand this pipeline significantly in 2025 & 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmato un accordo di sviluppo per un'area di 20 unità per iQ Food Co. in British Columbia il 25 febbraio 2025. Questa espansione porta il totale delle unità sotto accordi di sviluppo per iQ a 65 località.

L'azienda ha collaborato con Stephen Travers, un esperto sviluppatore dell'area del Canada occidentale con oltre 23 anni di esperienza nel settore QSR e un curriculum che include la costruzione di oltre 200 ristoranti QSR. iQ Food Co., acquisita da Happy Belly nel settembre 2024, si specializza in ciotole salutari, frullati, panini, zuppe e insalate, mirando a clienti attenti alla salute in aree urbane e distretti commerciali.

Happy Belly Food Group attualmente gestisce 476 posizioni di franchising retail contrattualmente impegnate in tutti i suoi marchi emergenti, comprese quelle in fase di sviluppo, in costruzione o già operative. L'azienda prevede di espandere significativamente questo pipeline nel 2025 e 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmado un acuerdo de desarrollo de área para 20 unidades para iQ Food Co. en Columbia Británica el 25 de febrero de 2025. Esta expansión lleva el total de unidades bajo acuerdos de desarrollo para iQ a 65 ubicaciones.

La empresa se ha asociado con Stephen Travers, un experimentado desarrollador del área de Canadá Occidental con más de 23 años de experiencia en QSR y un historial de construcción de más de 200 restaurantes QSR. iQ Food Co., adquirida por Happy Belly en septiembre de 2024, se especializa en tazones saludables, batidos, sándwiches, sopas y ensaladas, dirigiéndose a clientes conscientes de la salud en distritos urbanos y comerciales.

Happy Belly Food Group actualmente mantiene 476 ubicaciones de franquicias minoristas contractualmente comprometidas en todas sus marcas emergentes, incluidas aquellas en desarrollo, en construcción o ya operativas. La empresa planea expandir significativamente esta cartera en 2025 y 2026.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 2025년 2월 25일 브리티시컬럼비아주에서 iQ Food Co.를 위한 20개 유닛 지역 개발 계약을 체결했습니다. 이번 확장으로 iQ의 개발 계약 하에 있는 총 유닛 수는 65개로 증가합니다.

회사는 23년 이상의 QSR 경험을 가진 서부 캐나다 지역 개발자 스티븐 트래버스와 파트너십을 맺었습니다. 그는 200개 이상의 QSR 레스토랑을 건설한 경력이 있습니다. 2024년 9월 해피 벨리에 인수된 iQ Food Co.는 건강한 보울, 스무디, 샌드위치, 수프 및 샐러드를 전문으로 하며, 도시 및 비즈니스 지구에서 건강을 중시하는 고객을 대상으로 합니다.

해피 벨리 푸드 그룹은 현재 개발 중, 건설 중 또는 이미 운영 중인 모든 신생 브랜드에서 476개의 계약된 프랜차이즈 소매 위치를 유지하고 있습니다. 회사는 2025년과 2026년에 이 파이프라인을 크게 확장할 계획입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a signé un accord de développement de zone de 20 unités pour iQ Food Co. en Colombie-Britannique le 25 février 2025. Cette expansion porte le total des unités sous accords de développement pour iQ à 65 emplacements.

L'entreprise s'est associée à Stephen Travers, un développeur expérimenté de l'Ouest canadien avec plus de 23 ans d'expérience dans le secteur QSR et un palmarès de construction de plus de 200 restaurants QSR. iQ Food Co., acquise par Happy Belly en septembre 2024, se spécialise dans les bols sains, les smoothies, les sandwichs, les soupes et les salades, ciblant les clients soucieux de leur santé dans les quartiers urbains et d'affaires.

Happy Belly Food Group maintient actuellement 476 emplacements de franchises de détail contractuellement engagés dans toutes ses marques émergentes, y compris celles en développement, en construction ou déjà opérationnelles. L'entreprise prévoit d'élargir considérablement ce pipeline en 2025 et 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat am 25. Februar 2025 einen 20-Einheiten-Bereichsentwicklungsvertrag für iQ Food Co. in British Columbia unterzeichnet. Diese Expansion erhöht die Gesamtzahl der unter Entwicklung stehenden Einheiten für iQ auf 65 Standorte.

Das Unternehmen hat sich mit Stephen Travers zusammengetan, einem erfahrenen Gebietsentwickler aus Westkanada mit über 23 Jahren Erfahrung im QSR-Bereich und einer Erfolgsbilanz von mehr als 200 gebauten QSR-Restaurants. iQ Food Co., das im September 2024 von Happy Belly übernommen wurde, spezialisiert sich auf gesunde Schalen, Smoothies, Sandwiches, Suppen und Salate und richtet sich an gesundheitsbewusste Kunden in städtischen und geschäftlichen Bezirken.

Happy Belly Food Group verwaltet derzeit 476 vertraglich gebundene Einzelhandelsfranchise-Standorte in allen seinen aufstrebenden Marken, einschließlich derer, die sich in Entwicklung, im Bau oder bereits in Betrieb befinden. Das Unternehmen plant, diese Pipeline in den Jahren 2025 und 2026 erheblich zu erweitern.

Positive
  • Secured 20 new franchise units in British Columbia
  • Total development pipeline of 476 committed retail locations
  • Experienced area developer with track record of 200+ QSR locations
  • Strategic expansion in premium healthy eating market
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - February 26, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it has signed as of February 25th, 2025, an area development agreement for the province of British Columbia for the opening of 20 new franchised restaurants of Toronto-based QSR brand iQ Food Co. ("iQ"), serving a variety of delicious and wholesome food options such as healthy bowls, smoothies, sandwiches, soups, and salads, along with other flavorful clean-eating dishes that the whole family can enjoy.

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iQ Food Co. 1

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"Our accelerated expansion of the iQ Food business is a testament to our execution capabilities and the untapped potential we identified in the brand prior to acquisition. Following the completion of our 100% acquisition of iQ on September 18, 2024, we have moved quickly to identify growth opportunities for the brand. Today, we take another significant step forward with the signing of an area development agreement to open 20 new stores across British Columbia, bringing our total units under area development agreements for iQ to 65," said Sean Black, Chief Executive Officer of Happy Belly.

"iQ is an emerging brand and disruptor in Canada's premium healthy eating market, strategically positioned in urban and central business districts. It serves thousands of health-conscious customers from local businesses and is expanding its catering services to reach an even larger audience in densely populated downtown areas. This strategic approach has built strong brand recognition and fostered a loyal customer base, driven by word-of-mouth and, most importantly, satisfied customers."

"We are excited to continue working with our seasoned Western Canada area developer, Stephen Travers, who has been with us since 2023 and remains a key asset in franchise development for Happy Belly's brands in British Columbia and Alberta. Stephen began as the first Extreme Pita franchisee and later became the inaugural Area Developer for Extreme Pita, Mucho Burrito, and Via Cibo. With over 23 years of QSR experience, he has an outstanding track record of rapidly developing brands in Western Canada, having built over 200 QSR restaurants. Stephen's consistent ability to deliver exceptional results has been vital to our previous successes, and we are confident his expertise will continue to drive our growth forward."

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iQ Food Co. 2

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"British Columbia has seen a surge in demand for nutritious, wholesome dining options among its health-conscious population, driven by active individuals and families who prioritize fitness, wellness, and balanced living. Its vibrant cities boast dynamic dining scenes where consumers seek innovative, flavorful meals that align with their pursuit of healthier lifestyles. British Columbia's robust economy and high standard of living further support premium dining experiences, making it an ideal setting for those who refuse to sacrifice taste for health. In this environment, iQ's offering of delicious, nourishing bowls, smoothies, sandwiches, soups, and salads perfectly meets the needs of families and individuals looking for quality, clean-eating options."

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iQ Food Co. 3

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"We currently have 476 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in 2025 & 2026 with our disciplined approach to growth. It is key for us to continue selecting the right franchise partners along with the right real estate in order to achieve our development goals for the brands."

As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program.

We are just getting started.

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iQ Food Co. 4

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About iQ Food Co.

iQ is a flagship brand in Canada's premium healthy eating market and is strategically located in urban and central business districts. iQ serves a variety of delicious and wholesome food options such as healthy bowls, smoothies, sandwiches, soups, and salads, along with other flavorful clean-eating dishes that the whole family can enjoy. iQ caters to thousands of health-conscious customers from local businesses, while expanding into catering services to service an even greater audience in downtown densely populated areas. This strategy has fostered strong brand recognition and a loyal customer base driven by word-of-mouth and, most importantly, satisfied customers.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email: hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/242426

FAQ

How many new iQ Food Co. locations will be opened in British Columbia under the new HBFGF agreement?

The area development agreement signed on February 25th, 2025, includes 20 new franchised restaurants in British Columbia.

What is the total number of iQ Food Co. units under development agreements for HBFGF?

Happy Belly Food Group has 65 total units under area development agreements for iQ Food Co.

When did Happy Belly Food Group acquire 100% of iQ Food Co.?

Happy Belly completed the 100% acquisition of iQ Food Co. on September 18, 2024.

How many total franchise locations does HBFGF have committed across all its brands?

Happy Belly Food Group has 476 contractually committed retail franchise locations across all its emerging brands.

Happy Belly Food Group Inc

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