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Happy Belly's HEAL Wellness QSR Announces the Signing of a Franchise Agreement for Kingston, Ontario

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Happy Belly Food Group announces signing its 45th franchise agreement for Heal Wellness brand in Kingston, Ontario. Since acquisition, Heal has expanded from 2 to 12 operating locations across three provinces. The company reports 421 contractually committed retail locations across all brands in their portfolio. Heal Wellness, focusing on smoothie bowls and wellness foods, is part of Happy Belly's asset-light franchising model. The company expects multiple brand openings throughout 2024-2025, with five restaurant brands currently under construction.

Happy Belly Food Group annuncia di aver firmato il suo 45° contratto di franchising per il marchio Heal Wellness a Kingston, Ontario. Dalla sua acquisizione, Heal è passata da 2 a 12 punti di vendita operativi in tre province. L'azienda riporta 421 location retail impegnate contrattualmente in tutti i marchi del suo portafoglio. Heal Wellness, che si concentra su smoothie bowl e cibi salutari, fa parte del modello di franchising leggero di Happy Belly. L'azienda prevede numerosi aperture di marchi nel 2024-2025, con cinque marchi di ristoranti attualmente in costruzione.

Happy Belly Food Group anuncia la firma de su 45° contrato de franquicia para la marca Heal Wellness en Kingston, Ontario. Desde su adquisición, Heal ha crecido de 2 a 12 ubicaciones operativas en tres provincias. La empresa informa que tiene 421 ubicaciones retail comprometidas contractualmente en todas las marcas de su portafolio. Heal Wellness, que se centra en tazones de batido y alimentos saludables, forma parte del modelo de franquicia de bajo costo de Happy Belly. La empresa espera abrir múltiples marcas durante 2024-2025, con cinco marcas de restaurantes actualmente en construcción.

해피 벨리 푸드 그룹이 온타리오 주 킹스턴에서 힐 웰니스 브랜드의 45번째 프랜차이즈 계약을 체결했다고 발표했습니다. 인수 이후, 힐은 2개에서 3개 주의 12개 운영 지점으로 확장하였습니다. 이 회사는 포트폴리오에 있는 모든 브랜드에서 총 421개의 계약상 약정된 소매 위치가 있다고 보고하고 있습니다. 힐 웰니스는 스무디 볼과 웰니스 음식에 중점을 두며 해피 벨리의 자산 경량 프랜차이징 모델의 일부입니다. 이 회사는 2024-2025년 동안 여러 브랜드를 오픈할 것으로 예상하며, 현재 5개의 레스토랑 브랜드가 건설 중입니다.

Happy Belly Food Group annonce la signature de son 45ème contrat de franchise pour la marque Heal Wellness à Kingston, Ontario. Depuis son acquisition, Heal est passé de 2 à 12 emplacements opérationnels dans trois provinces. L'entreprise rapporte 421 emplacements de détail contractuellement engagés dans l'ensemble de son portefeuille de marques. Heal Wellness, qui se concentre sur les bols de smoothie et les aliments de bien-être, fait partie du modèle de franchise léger de Happy Belly. L'entreprise s'attend à ouvrir plusieurs marques tout au long de 2024-2025, avec cinq marques de restaurants actuellement en construction.

Happy Belly Food Group gibt die Unterzeichnung des 45. Franchisevertrags für die Marke Heal Wellness in Kingston, Ontario, bekannt. Seit der Übernahme hat Heal seine Betriebsstandorte von 2 auf 12 in drei Provinzen erweitert. Das Unternehmen berichtet von insgesamt 421 vertraglich gebundenen Einzelhandelsstandorten in seinem Portfolio. Heal Wellness, das sich auf Smoothie-Bowls und Wellness-Lebensmittel konzentriert, ist Teil des ressourcenschonenden Franchising-Modells von Happy Belly. Das Unternehmen erwartet mehrere Markeneinführungen zwischen 2024 und 2025, wobei derzeit fünf Restaurantmarken im Bau sind.

Positive
  • Expansion from 2 to 12 operating locations across three provinces
  • Secured 45 franchise agreements for Heal Wellness brand
  • 421 contractually committed retail locations across all brands
  • Multiple brand openings planned for 2024-2025
  • Five restaurant brands simultaneously under construction
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - November 19, 2024) -  Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed a franchisee for Kingston, Ontario for its Heal Wellness brand, a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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Heal Wellness 1

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"When first acquired, Heal had two locations serving smoothie and acai bowls and did not have a franchising program. Today we have twelve (12) operating locations spanning across three (3) provinces and have signed our forty fifth (45th) franchise agreement. With several units in construction we look forward to opening more units before the year is over and many more in 2025. The growth of Heal in the past twelve (12) months has been significant. Our 2025 pipeline of new stores continues to build as franchise agreements are signed along with lease agreements across North America," said Sean Black, Chief Executive Officer of Happy Belly.

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Heal Wellness 2

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"Kingston is known for its active lifestyle, with numerous parks, trails, and recreational facilities that attract individuals interested in maintaining a healthy diet. Additionally, it has a thriving retail environment and the presence of high-traffic areas such as outlet shopping centers and business districts provide ample opportunities for attracting a steady stream of customers. The combination of these factors makes Kingston a promising market for Heal, catering to the demand for nutritious and convenient food options."

"We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, five of our restaurant brands are simultaneously under construction, and we are excited to announce multiple brand openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

"The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively and accelerate the growth of our asset light franchising model. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

We are just getting started.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/230560

FAQ

How many Heal Wellness locations does Happy Belly (HBFGF) currently operate?

Happy Belly currently operates 12 Heal Wellness locations across three provinces.

How many franchise agreements has Heal Wellness (HBFGF) signed as of November 2024?

Heal Wellness has signed 45 franchise agreements as of November 2024.

How many contractually committed retail locations does Happy Belly (HBFGF) have across all brands?

Happy Belly has 421 contractually committed retail locations across all brands in their portfolio.

Where is the newest Heal Wellness franchise location for Happy Belly (HBFGF)?

The newest Heal Wellness franchise agreement is for Kingston, Ontario.

HAPPY BELLY FOOD GRP INC

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