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Happy Belly's Via Cibo Secures Real-Estate Location for Barrhaven, in the City of Ottawa, Ontario

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Happy Belly Food Group has secured a real estate location at Chapman Mills Marketplace in Barrhaven, Ottawa for its Via Cibo franchise. This marks the second Via Cibo location in Ottawa, following the success of their Kanata outlet. The new location, set to open in spring 2025, will be situated among anchor tenants Loblaws, Walmart, and Cineplex Odeon. The company currently has 421 contractually committed retail locations across all brands in their portfolio, with five restaurant brands under simultaneous construction. Via Cibo specializes in fast casual Italian street food, focusing on traditional ingredients and chef-driven culinary experiences.

Happy Belly Food Group ha acquisito una posizione immobiliare nel Chapman Mills Marketplace a Barrhaven, Ottawa, per il suo franchise Via Cibo. Questo segna la seconda location di Via Cibo a Ottawa, dopo il successo del loro punto vendita a Kanata. La nuova struttura, prevista per aprire nella primavera del 2025, sarà situata tra i principali inquilini Loblaws, Walmart e Cineplex Odeon. Attualmente, l'azienda ha 421 location retail contrattualmente impegnate in tutti i marchi del loro portafoglio, con cinque marchi di ristoranti in fase di costruzione simultanea. Via Cibo è specializzata in cibo di strada italiano casual e veloce, concentrandosi su ingredienti tradizionali ed esperienze culinarie guidate da chef.

Happy Belly Food Group ha asegurado una ubicación inmobiliaria en Chapman Mills Marketplace en Barrhaven, Ottawa, para su franquicia Via Cibo. Esto marca la segunda ubicación de Via Cibo en Ottawa, tras el éxito de su local en Kanata. La nueva ubicación, que abrirá en primavera de 2025, estará situada entre inquilinos ancla como Loblaws, Walmart y Cineplex Odeon. La empresa cuenta actualmente con 421 ubicaciones minoristas comprometidas contractualmente en todas las marcas de su cartera, con cinco marcas de restaurantes en construcción simultánea. Via Cibo se especializa en comida italiana rápida y casual, centrándose en ingredientes tradicionales y experiencias culinarias guiadas por chefs.

해피 벨리 푸드 그룹은 오타와 바르헤븐에 위치한 챕맨 밀스 마켓플레이스에 비아 치보 프랜차이즈를 위한 부동산 위치를 확보했습니다. 이는 오타와에서 두 번째 비아 치보 위치로, 그들의 카나타 매장의 성공에 이어진 것입니다. 2025년 봄에 오픈할 새로운 매장은 롭로우스, 월마트, 시네플렉스 오디온과 같은 주요 임대인 사이에 위치할 예정입니다. 회사는 현재 포트폴리오의 모든 브랜드에서 계약상 약속된 421개의 소매 위치를 보유하고 있으며, 동시에 5개의 레스토랑 브랜드를 건설 중입니다. 비아 치보는 전통적인 재료와 셰프 주도의 요리 경험에 중점을 둔 패스트 캐주얼 이탈리안 스트리트 푸드를 전문으로 합니다.

Happy Belly Food Group a sécurisé un emplacement immobilier au Chapman Mills Marketplace à Barrhaven, Ottawa, pour sa franchise Via Cibo. Cela marque le deuxième emplacement de Via Cibo à Ottawa, après le succès de leur point de vente à Kanata. Le nouvel emplacement, qui devrait ouvrir au printemps 2025, sera situé parmi les locataires principaux Loblaws, Walmart et Cineplex Odeon. L'entreprise possède actuellement 421 emplacements de vente au détail contractuellement engagés dans toutes les marques de son portefeuille, avec cinq marques de restaurants en construction simultanée. Via Cibo se spécialise dans la cuisine italienne rapide et décontractée, en mettant l'accent sur des ingrédients traditionnels et des expériences culinaires pilotées par des chefs.

Happy Belly Food Group hat eine Immobilienlage im Chapman Mills Marketplace in Barrhaven, Ottawa, für sein Franchise Via Cibo gesichert. Dies ist die zweite Via Cibo-Standort in Ottawa, nach dem Erfolg ihres Standorts in Kanata. Der neue Standort, der im Frühjahr 2025 eröffnet werden soll, wird sich zwischen den Hauptmietern Loblaws, Walmart und Cineplex Odeon befinden. Das Unternehmen hat derzeit 421 vertraglich gebundene Einzelhandelsstandorte in allen Marken seines Portfolios, mit fünf Restaurantmarken im gleichzeitigen Bau. Via Cibo spezialisiert sich auf schnelle italienische Straßenküche und konzentriert sich auf traditionelle Zutaten sowie chefgesteuerte kulinarische Erlebnisse.

Positive
  • Expansion of successful franchise with second location in Ottawa
  • Strategic location secured in high-traffic marketplace with major anchor tenants
  • 421 contractually committed retail locations across portfolio
  • Five restaurant brands currently under construction
  • Asset-light franchising model reducing capital requirements
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - November 14, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that further to its October 15th, 2024 news release regarding a signed Via Cibo franchisee for the suburb of Barrhaven in the city of Ottawa, Ontario, it has now secured a real estate location in Chapman Mills Marketplace. Establishing Via Cibo's first multi-unit franchisee. Via Cibo serves fast casual Italian street food made with the best traditional ingredients for those looking for fast, fresh food that respects tradition and comes from a chef driven culinary experience.

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Via Cibo 1

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"It is truly exciting when an existing franchisee commits to opening a second location. Following their success with Via Cibo in Kanata, our existing franchisee will now open his second location at Chapman Mills Marketplace located at the intersection of Strandherd Drive and Greenbank Road, joining anchor tenants Loblaws, Walmart, and Cineplex Odeon," said Sean Black, Chief Executive Officer of Happy Belly.

"We would like to thank Choice Reit for welcoming us to this property, establishing the second Via Cibo location within the city of Ottawa. When we acquired Via Cibo earlier this year, we saw its tremendous potential in the Italian fast-casual segment. Today's announcement is a significant step towards realizing that vision. We anticipate the opening of this location to take place in spring 2025."

"Barrhaven, a rapidly growing suburb of Ottawa is an excellent location to open a Via Cibo due to its expanding population and diverse, family-oriented community. Known for its strong residential growth, Barrhaven is home to a mix of young families, professionals, and retirees, all seeking vibrant dining experiences. The area has a flourishing dining scene but still offers untapped potential for authentic, high-quality Italian cuisine. With its close-knit community feel and increasing demand for diverse culinary options, a Via Cibo Italian restaurant in Barrhaven could quickly become a go-to spot for families, date nights, and special occasions. The abundance of nearby amenities and easy accessibility from Ottawa's city center make it a prime location for an Italian dining experience. The combination of these factors makes Barrhaven a promising market for Via Cibo."

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Via Cibo 2

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"Our strategy has always centered on developing and growing emerging brands in the food industry, and Via Cibo perfectly aligns with that vision. We are excited to continue its expansion, not only throughout Ontario but also into Western Canada. We anticipate that our franchising program will play a key role in driving both top-line revenue and bottom-line profitability for the company."

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Via Cibo 3

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"We currently have 421contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, five of our restaurant brands are simultaneously under construction, and we are excited to announce multiple brand openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

We are just getting started.

About Via Cibo

Via Cibo, an all-franchised system, is an asset-light entity with established street-front real estate locations in both Ontario and Alberta. Authentic Italian Street food, made with the best traditional ingredients for those looking for fast, fresh food that respects tradition via a chef driven full-service restaurant without the full service. At Via Cibo you can enjoy an authentic Italian meal that does not require hours of your time or a great amount of money. Via Cibo is a fast casual restaurant which offers an experience tailored to your needs. Order from one of our greeters and our servers deliver your fresh authentic dishes to your table in under 10min. Via Cibo is the Italian food Italians talk about. Our kitchen is open, smell the food, watch the cooks, have a bite with friends and share in our love for food!

Franchising Information

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands, led by Sean Black, Chief Executive Officer and Shawn Moniz, Chief Operating Officer.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

For more information visit www.happybellyfg.com or email hello@happybellyfg.com..

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements. All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/229938

FAQ

When will the new Via Cibo location open in Barrhaven, Ottawa for HBFGF?

The new Via Cibo location in Barrhaven, Ottawa is anticipated to open in spring 2025.

How many contractually committed retail locations does HBFGF currently have?

Happy Belly Food Group (HBFGF) currently has 421 contractually committed retail locations across all their emerging brands portfolio.

Where is the new Via Cibo location for HBFGF situated in Barrhaven?

The new Via Cibo location will be situated at Chapman Mills Marketplace, at the intersection of Strandherd Drive and Greenbank Road in Barrhaven, Ottawa.

How many Via Cibo locations will HBFGF have in Ottawa after this opening?

After this opening, HBFGF will have two Via Cibo locations in Ottawa - one in Kanata and the new location in Barrhaven.

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