Happy Belly's Yolks Breakfast Announces Entry to Quebec Market with Signing of First Real-Estate Location
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced its expansion into Quebec with the signing of its first real estate location for Yolks Breakfast franchise in Montreal's West Island. The location will be at Galerie des Sources in Dollard-des-Ormeaux, Quebec.
This expansion marks the company's fourth operational province in Canada, joining existing operations in British Columbia, Alberta, and Ontario. The company has secured 51 contractually committed units with area developers for the Yolks brand, demonstrating significant growth in their franchising program.
The breakfast chain's expansion is part of Happy Belly's asset-light strategy, which has attracted considerable franchisee interest. The company currently has 521 contractually committed retail franchise locations across their emerging brands, with plans for continued expansion throughout 2025 and 2026.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha annunciato la sua espansione in Quebec con la firma del primo punto vendita immobiliare per il franchise Yolks Breakfast nell'Isola Ovest di Montreal. La sede sarà situata alla Galerie des Sources di Dollard-des-Ormeaux, Quebec.
Questa espansione rappresenta la quarta provincia operativa dell'azienda in Canada, unendosi alle attività già presenti in British Columbia, Alberta e Ontario. L'azienda ha assicurato 51 unità contrattualmente impegnate con sviluppatori locali per il marchio Yolks, dimostrando una crescita significativa nel loro programma di franchising.
L'espansione della catena di colazioni fa parte della strategia asset-light di Happy Belly, che ha attirato un notevole interesse da parte dei franchisee. Attualmente l'azienda conta 521 punti vendita in franchising contrattualmente impegnati tra i suoi marchi emergenti, con piani di ulteriore espansione previsti per il 2025 e il 2026.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha anunciado su expansión en Quebec con la firma de su primera ubicación inmobiliaria para la franquicia Yolks Breakfast en el West Island de Montreal. La ubicación estará en la Galerie des Sources en Dollard-des-Ormeaux, Quebec.
Esta expansión marca la cuarta provincia operativa de la compañía en Canadá, sumándose a las operaciones existentes en Columbia Británica, Alberta y Ontario. La empresa ha asegurado 51 unidades contractualmente comprometidas con desarrolladores locales para la marca Yolks, mostrando un crecimiento significativo en su programa de franquicias.
La expansión de esta cadena de desayunos forma parte de la estrategia de activos ligeros de Happy Belly, que ha generado un gran interés entre los franquiciados. Actualmente, la empresa cuenta con 521 ubicaciones de franquicia minorista contractualmente comprometidas entre sus marcas emergentes, con planes de seguir expandiéndose durante 2025 y 2026.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF)는 몬트리올 웨스트 아일랜드에 위치한 Yolks Breakfast 프랜차이즈의 첫 부동산 지점을 계약하며 퀘벡주로의 확장을 발표했습니다. 해당 지점은 퀘벡주 Dollard-des-Ormeaux의 Galerie des Sources에 위치할 예정입니다.
이번 확장은 캐나다 내 회사의 네 번째 운영 주 진출을 의미하며, 기존에는 브리티시컬럼비아, 앨버타, 온타리오에서 운영 중이었습니다. 회사는 Yolks 브랜드를 위해 지역 개발업자와 51개의 계약상 확정된 유닛을 확보하며 프랜차이즈 프로그램에서 큰 성장을 보이고 있습니다.
이 아침 식사 체인의 확장은 자산 경량화 전략의 일환으로, 많은 프랜차이즈 가맹 희망자들의 관심을 끌고 있습니다. 현재 회사는 신생 브랜드 전반에 걸쳐 521개의 계약상 확정된 소매 프랜차이즈 지점을 보유하고 있으며, 2025년과 2026년에도 지속적인 확장을 계획하고 있습니다.
Happy Belly Food Group (CSE : HBFG) (OTCQB : HBFGF) a annoncé son expansion au Québec avec la signature de son premier emplacement immobilier pour la franchise Yolks Breakfast dans l’Ouest de l’île de Montréal. Le site sera situé à la Galerie des Sources à Dollard-des-Ormeaux, Québec.
Cette expansion marque la quatrième province opérationnelle de l’entreprise au Canada, rejoignant les opérations existantes en Colombie-Britannique, en Alberta et en Ontario. L’entreprise a sécurisé 51 unités contractuellement engagées avec des promoteurs locaux pour la marque Yolks, témoignant d’une croissance significative de leur programme de franchise.
L’expansion de cette chaîne de petit-déjeuner s’inscrit dans la stratégie « asset-light » de Happy Belly, qui a suscité un fort intérêt de la part des franchisés. L’entreprise compte actuellement 521 points de vente franchisés contractuellement engagés parmi ses marques émergentes, avec des plans d’expansion continue pour 2025 et 2026.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat seine Expansion nach Quebec angekündigt und den ersten Immobilienstandort für die Yolks Breakfast-Franchise auf der Westinsel von Montreal unterzeichnet. Der Standort befindet sich in der Galerie des Sources in Dollard-des-Ormeaux, Quebec.
Diese Expansion markiert die vierte operative Provinz des Unternehmens in Kanada und ergänzt die bestehenden Standorte in British Columbia, Alberta und Ontario. Das Unternehmen hat 51 vertraglich zugesicherte Einheiten mit regionalen Entwicklern für die Marke Yolks gesichert, was ein erhebliches Wachstum im Franchiseprogramm zeigt.
Die Expansion der Frühstückskette ist Teil der Asset-Light-Strategie von Happy Belly, die großes Interesse bei Franchisenehmern geweckt hat. Aktuell verfügt das Unternehmen über 521 vertraglich zugesicherte Einzelhandels-Franchise-Standorte seiner aufstrebenden Marken und plant eine weitere Expansion in den Jahren 2025 und 2026.
- Expansion into fourth Canadian province (Quebec) demonstrates successful national growth
- 51 contractually committed units for Yolks brand shows strong franchise development
- 521 total committed retail franchise locations across all brands indicates significant scale
- Asset-light franchising strategy attracting significant franchisee interest
- None.
Toronto, Ontario--(Newsfile Corp. - April 23, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce it has signed as of April 22nd, 2025, a real estate location for its first Quebec franchisee within the vicinity of Montreal's West Island. Specifically at Galerie des Sources located at 3237 des Sources Blvd., Dollard-des-Ormeaux, Quebec. Yolks Breakfast ("Yolks") is a boutique restaurant brand serving delicious breakfast, brunch and lunch.
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/249463_0465754f9477eaa5_001full.jpg
"The news today was over 1 year in the making, so it is really great to see that work pay off. I spent my early days growing up in the Province of Quebec, so this is a very special day for me as we expand our 1st of many brands into the province of Quebec. I was even able to spend time in Quebec during my time at MTY Food Group, so I know how much the people of Quebec appreciate their breakfast and brunch," said Sean Black, Chief Executive Officer of Happy Belly. "Which is why today is such a significant milestone for Happy Belly as we sign our first franchised real-estate location in Quebec, expanding our national franchising program to four (4) operational provinces across Canada. We are incredibly proud of our Yolks partners on both the operational and area development ("AD") side."
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/249463_0465754f9477eaa5_002full.jpg
"Establishing our presence in Quebec affirms that our accelerated franchising program and business model are well-suited for our emerging brands, as demonstrated by our organic growth across the portfolio. With franchise agreements now in place in British Columbia, Alberta, Ontario, and Quebec, and 51-units contractually committed with area developers for Yolks, we show no signs of slowing down."
"As the breakfast category remains one of the hottest and fastest-growing sectors in the restaurant industry, we are maintaining our momentum and aggressive approach. Our asset-light strategy continues to attract significant interest and inquiries from potential franchisees. As progress unfolds, we look forward to sharing details about our initial real estate locations. Our overarching strategy has consistently focused on developing and growing emerging brands within the food sector. With the continued rollout of our franchising initiative, we anticipate these new locations will significantly contribute to the company's revenue and profitability."
Happy Belly 3
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/249463_0465754f9477eaa5_003full.jpg
"Today's announcement marks another executed step forward in our expansion strategy for Yolks as we continue to incorporate our breakfast brand into our accelerated franchising. We look forward to continuing to execute on our franchising model as we accelerate our growth organically and inorganically through accretive M&A. Happy Belly has 521 contractually committed retail franchise locations across our emerging brands—whether in development, under construction, or already operating. We are working to expand this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."
We are just getting started.
About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a dynamic multi-branded restaurant company focused on acquiring and scaling emerging food brands across Canada. With a robust portfolio of brands Happy Belly is dedicated to delivering quality, efficiency, and exceptional customer experiences nationwide.
Happy Belly 4
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/249463_0465754f9477eaa5_004full.jpg
Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/249463
FAQ
What is the significance of Happy Belly's (HBFGF) expansion into Quebec?
How many committed franchise units does Happy Belly (HBFGF) have for Yolks Breakfast?
Where is the first Yolks Breakfast location in Quebec?
What is Happy Belly's (HBFGF) total franchise commitment across all brands?
