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Interactive Strength Inc. (Nasdaq:TRNR) Drives CLMBR Growth in Saudi Arabia With Multiple Installations Across Armah Sports Group's B_FIT brand

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Interactive Strength Inc. (NASDAQ:TRNR) announced that Armah Sports Group's B_FIT is installing CLMBR equipment across three of its nine locations in Saudi Arabia. Armah Sports Group, led by Fahad Al Hagbani, operates twelve locations across two brands in Saudi Arabia. The Saudi fitness market has shown significant growth, doubling since 2017, with expectations to double again by 2027. Armah Sports Group recently secured a $48 million credit facility for further expansion in key cities.

Interactive Strength Inc. (NASDAQ:TRNR) ha annunciato che B_FIT di Armah Sports Group sta installando attrezzature CLMBR in tre delle sue nove sedi in Arabia Saudita. Armah Sports Group, guidata da Fahad Al Hagbani, gestisce dodici sedi tra due marchi in Arabia Saudita. Il mercato del fitness saudita ha mostrato una crescita significativa, raddoppiando dal 2017, con aspettative di raddoppiare nuovamente entro il 2027. Armah Sports Group ha recentemente ottenuto una linea di credito di 48 milioni di dollari per ulteriore espansione nelle città chiave.

Interactive Strength Inc. (NASDAQ:TRNR) anunció que B_FIT del Armah Sports Group está instalando equipos CLMBR en tres de sus nueve ubicaciones en Arabia Saudita. Armah Sports Group, liderado por Fahad Al Hagbani, opera doce ubicaciones en dos marcas en Arabia Saudita. El mercado del fitness en Arabia Saudita ha mostrado un crecimiento significativo, duplicándose desde 2017, con expectativas de volver a duplicarse para 2027. Armah Sports Group recientemente aseguró una línea de crédito de 48 millones de dólares para una mayor expansión en las ciudades clave.

Interactive Strength Inc. (NASDAQ:TRNR)는 Armah Sports Group의 B_FIT이 사우디 아라비아의 아홉 개 지점 중 세 곳에 CLMBR 장비를 설치하고 있다고 발표했습니다. Fahad Al Hagbani가 이끄는 Armah Sports Group은 사우디 아라비아에서 두 개 브랜드로 열두 개 지점을 운영하고 있습니다. 사우디 아라비아의 피트니스 시장은 2017년 이후 두 배로 성장했으며, 2027년까지 다시 두 배로 성장할 것으로 예상됩니다. Armah Sports Group은 주요 도시에서의 추가 확장을 위해 최근 4,800만 달러의 신용 한도를 확보했습니다.

Interactive Strength Inc. (NASDAQ:TRNR) a annoncé que B_FIT du Armah Sports Group installe des équipements CLMBR dans trois de ses neuf établissements en Arabie Saoudite. Armah Sports Group, dirigé par Fahad Al Hagbani, exploite douze établissements sous deux marques en Arabie Saoudite. Le marché du fitness saoudien a montré une croissance significative, doublant depuis 2017, avec des attentes de doublement à nouveau d'ici 2027. Armah Sports Group a récemment obtenu une facilité de crédit de 48 millions de dollars pour une expansion supplémentaire dans des villes clés.

Interactive Strength Inc. (NASDAQ:TRNR) gab bekannt, dass B_FIT von Armah Sports Group CLMBR-Geräte in drei von neun Standorten in Saudi-Arabien installiert. Armah Sports Group, geleitet von Fahad Al Hagbani, betreibt zwölf Standorte unter zwei Marken in Saudi-Arabien. Der saudische Fitnessmarkt hat ein signifikantes Wachstum gezeigt und sich seit 2017 verdoppelt, mit der Erwartung, bis 2027 erneut zu verdoppeln. Armah Sports Group sicherte sich kürzlich eine Kreditlinie von 48 Millionen Dollar zur weiteren Expansion in wichtigen Städten.

Positive
  • Expansion into Saudi Arabian market through partnership with established fitness operator
  • Installation of CLMBR equipment in multiple B_FIT locations with potential for further rollout
  • Target market showing strong growth trajectory, having doubled since 2017
Negative
  • None.

Insights

The expansion into Saudi Arabia represents a strategic move in a rapidly growing fitness market. The installation of CLMBR equipment in B_FIT locations, while modest in initial scale (3 out of 9 locations), gains significance considering Armah Sports Group's aggressive expansion plans backed by a recent $48 million credit facility. The Saudi fitness market's projected doubling by 2027 and Armah's established presence through its founder's track record (previously grew Fitness Time to 150 clubs) suggest strong growth potential.

However, TRNR's current market cap of $494,597 indicates this is a micro-cap company, making the deal's immediate revenue impact relatively small. The partnership's value lies more in establishing a foothold in an emerging market rather than immediate financial returns. The lack of specific financial terms or unit numbers in the announcement limits assessment of direct revenue impact.

  • Armah Sports Group is a leading operator in Saudi Arabia, with twelve locations across two brands and additional concepts in development

  • CLMBRs are being installed in three of Armah Sports Group's B_FIT nine locations, with a further roll out being planned in the portfolio

  • The Saudi Arabia fitness market has doubled since 2017 and is expected to double again by 2027

AUSTIN, TX / ACCESSWIRE / November 19, 2024 / Interactive Strength Inc. (NASDAQ:TRNR) ("TRNR" or "the Company"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that, Armah Sports Group's B_FIT is installing CLMBRs across three of the brand's nine locations in Saudi Arabia.

Trent Ward, Co-Founder and CEO of TRNR, said: "Armah Sports Group and the Al Hagbani family are pioneers of the fitness market in Saudi Arabia, and we are honored that that they have selected to install CLMBRs in key B_FIT locations. In the five years since Fahad Al Hagbani founded Armah, they have already opened twelve locations across their two brands and we are excited to grow with them."

"Saudi has a great potential, the fitness market has doubled since 2017 and is expected to double again by 2027. There are so many drivers behind this growth," said Mr. Al Hagbani, Armah Sports Group's Co-Founder and CEO.

Armah Sports Group is growing two brands, premium brand, B_Fit, and high-end concept, Optimo, with another couple of concepts in the works. The Saudi-listed firm secured a $48 million credit facility earlier this month to fund further club expansion in key cities.

Fahad Al Hagbani co-founded Fitness Time and grew it to the largest chain in the Middle East and the 15th worldwide with 150 clubs by 2018 when he moved on and then founded Armah Sports Group.

TRNR Investor Contact
ir@interactivestrength.com

TRNR Media Contact
forme@jacktaylorpr.com

About Armah Sports Group:
Armah Sports Group has launched two main brands since it was founded in 2019 - high-end concept Optimo and premium brand, B_FIT, with another couple of concepts in the works. The Al Hagbani family listed the company in Saudi Arabia in 2023, having already listed Fitness Time, the largest chain in the Middle East with 150 clubs in 2018.

About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).

CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move - making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.

FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.

Forward-Looking Statements:
This press release includes certain statements that are "forward-looking statements" for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management's assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as "believe", "project", "expect", "anticipate", "estimate", "intend", "strategy", "future", "opportunity", "plan", "may", "should", "will", "would", "will be", "will continue", "will likely result" or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility of Armah Sports Group installing additional CLMBRs, the growth of Armah Sports Group or the Saudi Arabia fitness market or the Company participating in this growth by selling additional CLMBR devices. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.

SOURCE: Interactive Strength Inc.



View the original press release on accesswire.com

FAQ

How many B_FIT locations will install CLMBR equipment from Interactive Strength (TRNR)?

CLMBR equipment will be installed in three of B_FIT's nine locations in Saudi Arabia, with plans for further rollout across their portfolio.

What is the growth forecast for the Saudi Arabian fitness market where TRNR is expanding?

The Saudi Arabian fitness market has doubled since 2017 and is expected to double again by 2027.

What is the size of Armah Sports Group's current operations partnering with TRNR?

Armah Sports Group currently operates twelve locations across two brands in Saudi Arabia.

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