Interactive Strength Inc. (Nasdaq:TRNR)'s FORME Named an Exclusive Wellness Partner for Virgin Atlantic's New Clubhouse at LAX
Interactive Strength (TRNR) announced that its FORME brand has been selected as an exclusive wellness partner for Virgin Atlantic's new Clubhouse at Los Angeles International Airport (LAX). The partnership features the award-winning FORME Studio in Virgin Atlantic's Zen Den, offering travelers curated movement, mindfulness, and recovery sessions.
The custom FORME Studio experience includes a branded interface aligned with Virgin Atlantic's wellness-forward design, a personalized welcome video from Sir Richard Branson, curated content across Mind, Body and Spirit categories, and a post-session summary screen. This installation adds to FORME's presence in premium hospitality locations, alongside existing customers such as Four Seasons, Bulgari, and Mandalay Bay Resort.
Interactive Strength (TRNR) ha annunciato che il suo marchio FORME è stato selezionato come partner esclusivo per il benessere del nuovo Clubhouse di Virgin Atlantic presso l'Aeroporto Internazionale di Los Angeles (LAX). La partnership include il premiato FORME Studio nel Zen Den di Virgin Atlantic, offrendo ai viaggiatori sessioni curate di movimento, mindfulness e recupero.
L'esperienza personalizzata del FORME Studio comprende un'interfaccia brandizzata allineata con il design orientato al benessere di Virgin Atlantic, un video di benvenuto personalizzato da Sir Richard Branson, contenuti curati nelle categorie Mente, Corpo e Spirito, e uno schermo di riepilogo post-sessione. Questa installazione si aggiunge alla presenza di FORME in location di ospitalità premium, insieme a clienti esistenti come Four Seasons, Bulgari e Mandalay Bay Resort.
Interactive Strength (TRNR) anunció que su marca FORME ha sido seleccionada como socio exclusivo de bienestar para el nuevo Clubhouse de Virgin Atlantic en el Aeropuerto Internacional de Los Ángeles (LAX). La asociación presenta el galardonado FORME Studio en el Zen Den de Virgin Atlantic, ofreciendo a los viajeros sesiones curadas de movimiento, mindfulness y recuperación.
La experiencia personalizada de FORME Studio incluye una interfaz de marca alineada con el diseño orientado al bienestar de Virgin Atlantic, un video de bienvenida personalizado de Sir Richard Branson, contenido curado en las categorías de Mente, Cuerpo y Espíritu, y una pantalla de resumen posterior a la sesión. Esta instalación se suma a la presencia de FORME en ubicaciones de hospitalidad premium, junto a clientes existentes como Four Seasons, Bulgari y Mandalay Bay Resort.
Interactive Strength (TRNR)는 자사의 FORME 브랜드가 로스앤젤레스 국제공항(LAX)의 버진 애틀랜틱의 새로운 클럽하우스의 독점 웰빙 파트너로 선정되었다고 발표했습니다. 이 파트너십은 버진 애틀랜틱의 Zen Den에 위치한 수상 경력에 빛나는 FORME 스튜디오를 포함하며, 여행자들에게 맞춤형 운동, 마음챙김 및 회복 세션을 제공합니다.
맞춤형 FORME 스튜디오 경험은 버진 애틀랜틱의 웰빙 중심 디자인에 맞춰진 브랜드 인터페이스, 리처드 브랜슨 경의 개인화된 환영 비디오, 마음, 몸, 영혼 카테고리 전반에 걸친 큐레이션된 콘텐츠, 그리고 세션 후 요약 화면을 포함합니다. 이 설치는 포시즌스, 불가리, 만달레이 베이 리조트와 같은 기존 고객들과 함께 프리미엄 호스피탈리티 위치에서 FORME의 존재를 더합니다.
Interactive Strength (TRNR) a annoncé que sa marque FORME a été sélectionnée comme partenaire exclusif de bien-être pour le nouveau Clubhouse de Virgin Atlantic à l'aéroport international de Los Angeles (LAX). Ce partenariat propose le studio FORME primé dans le Zen Den de Virgin Atlantic, offrant aux voyageurs des séances de mouvement, de pleine conscience et de récupération soigneusement sélectionnées.
L'expérience personnalisée du studio FORME comprend une interface de marque alignée avec le design axé sur le bien-être de Virgin Atlantic, une vidéo de bienvenue personnalisée de Sir Richard Branson, du contenu organisé dans les catégories Esprit, Corps et Âme, ainsi qu'un écran de résumé après la séance. Cette installation renforce la présence de FORME dans des lieux d'hospitalité haut de gamme, aux côtés de clients existants tels que Four Seasons, Bulgari et Mandalay Bay Resort.
Interactive Strength (TRNR) gab bekannt, dass seine Marke FORME als exklusiver Wellness-Partner für das neue Clubhouse von Virgin Atlantic am Flughafen Los Angeles International (LAX) ausgewählt wurde. Die Partnerschaft umfasst das preisgekrönte FORME Studio im Zen Den von Virgin Atlantic, das Reisenden kuratierte Bewegungs-, Achtsamkeits- und Erholungssitzungen bietet.
Die maßgeschneiderte FORME Studio-Erfahrung beinhaltet eine markenspezifische Schnittstelle, die mit dem wellnessorientierten Design von Virgin Atlantic übereinstimmt, ein personalisiertes Willkommensvideo von Sir Richard Branson, kuratierte Inhalte in den Kategorien Geist, Körper und Seele sowie einen Bildschirm mit einer Zusammenfassung nach der Sitzung. Diese Installation erweitert die Präsenz von FORME an Premium-Hotspot-Standorten, neben bestehenden Kunden wie Four Seasons, Bulgari und Mandalay Bay Resort.
- Strategic placement in high-end travel location exposing brand to affluent customer base
- Expansion of premium hospitality partnerships including Four Seasons, Bulgari, and Mandalay Bay
- Custom-branded experience demonstrates product adaptability for enterprise clients
- None.
Insights
Interactive Strength's partnership with Virgin Atlantic represents a brand visibility play rather than a significant revenue driver. The placement of a single FORME Studio at Virgin Atlantic's LAX Clubhouse offers immediate financial impact but strategically positions the product before an affluent audience.
This announcement adds Virgin Atlantic to TRNR's hospitality client roster alongside Four Seasons, Bulgari, and Mandalay Bay Resort, demonstrating the company's ability to penetrate premium commercial environments. However, the agreement appears to involve just one installation at a single location, suggesting minimal direct revenue contribution compared to TRNR's overall business needs.
The custom-branded experience showcases TRNR's product adaptability and technical capabilities, potentially strengthening its commercial offering. The partnership's true value lies in its marketing exposure rather than material financial contribution – affluent travelers experiencing the product may convert to customers, though conversion rates remain speculative.
With TRNR's
Partnership Raises FORME's Visibility with Affluent Customers, Highlights Brand's Seamless Integration into Premium Hospitality and Travel Environments
Installation adds to Hospitality Customers such as Four Seasons, Bulgari and Mandalay Bay Resort
AUSTIN, TX / ACCESS Newswire / March 27, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the FORME and CLMBR brands, today announced that FORME has been selected as an exclusive wellness partner for Virgin Atlantic's newly launched Clubhouse at Los Angeles International Airport (LAX).
The partnership places the award-winning FORME Studio at the center of Virgin Atlantic's new Zen Den, an immersive wellness space within the airline's premium Clubhouse lounge. The Studio brings a curated selection of movement, mindfulness, and recovery sessions in a custom-branded experience designed exclusively for Virgin Atlantic, making the Zen Den the perfect space for travelers to relax and recharge before their flight.
"This partnership with Virgin Atlantic highlights how FORME seamlessly integrates into premium hospitality and travel environments," said Trent Ward, CEO of Interactive Strength, Inc. "It demonstrates our ability to deliver elevated fitness and wellness experiences in a format that enhances the guest experience while meeting the unique needs of our partners and the demands of each space."
The custom FORME Studio experience includes:
A branded, interactive interface tailored to Virgin Atlantic's wellness-forward design vision
A personalized welcome video from Sir Richard Branson
Curated content selections across Mind, Body and Spirit categories
A post-session summary screen to complete the guest experience
Virgin Atlantic formally unveiled the new Clubhouse and Zen Den this week. Media assets and additional information about the lounge experience are available in Virgin Atlantic's full announcement here.
TRNR Investor Contact
ir@interactivestrength.com
TRNR Media Contact
forme@jacktaylorpr.com
About Interactive Strength Inc.
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move - making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart home gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connected hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). In addition to the company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Channels for Disclosure of Information
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Cautionary Statement Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. In some cases, forward-looking statements can be identified by the use of forward-looking terms such as "anticipate," "estimate," "believe," "continue," "could," "intend," "may," "plan," "potential," "predict," "should," "will," "expect," "objective," "projection," "forecast," "goal," "guidance," "outlook," "effort," "target," "trajectory" or the negative of these terms or other comparable terms. However, the absence of these words does not mean that the statements are not forward-looking. Forward-looking statements include, but are not limited to, statements regarding: future acquisitions and the Company's ability to complete them. These forward-looking statements are subject to risks and uncertainties which may cause actual results to differ materially from those expressed or implied in such forward-looking statements. These risk and uncertainties include, but are not limited to, the following: our ability to achieve or maintain profitability; our future capital needs and ability to obtain additional financing to fund our operations; our ability to continue as a "going concern"; the growth rate, if any, of our business and revenue and our ability to manage any such growth; risks related to our subscription or any future revenue model; our limited operating history; our ability to compete successfully; fluctuations in our operating results and factors affecting the same; our reliance on sales of our Forme Studio equipment and CLMBR equipment; our ability to sustain competitive pricing levels; the growth rate, if any, of our target markets and our industry; the ability of our customers to obtain financing to purchase our products; our ability to forecast demand for our products and services, anticipate consumer preferences, and manage our inventory; our ability to attract and retain members, personal trainers, health coaches, and fitness instructors; our ability to expand our commercial and corporate wellness business; unforeseen costs and potential liability in connection with our products and services; our dependence on third-party systems and services; and risks related to potential acquisitions, intellectual property, litigation, dependence on key personnel, privacy, cybersecurity, and other regulatory, tax, and accounting matters, and international operations (including the impact of any geopolitical risks such as regional unrest or outbreak of hostilities or war), as well as the risks and uncertainties discussed in our most recently filed periodic reports on Form 10-Q and subsequent filings and as detailed from time to time in our SEC filings. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. All forward-looking statements set forth in this release are qualified by these cautionary statements, and there can be no assurance that the actual results or developments anticipated by the Company will be realized or, even if substantially realized, that they will have the expected consequence to or effects on the Company or its business or operations. These forward-looking statements reflect our management's beliefs and views with respect to future events and are based on estimates and assumptions as of the date of this press release. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance, or events and circumstances reflected in the forward-looking statements will be achieved or occur. Accordingly, you should not rely upon forward-looking statements as predictions of future events. Forward-looking statements set forth in this release speak only as of the date hereof, and we do not undertake any obligation to update forward-looking statements to reflect subsequent events or circumstances, changes in expectations or the occurrence of unanticipated events, except to the extent required by law.
SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire
FAQ
What is the significance of FORME's partnership with Virgin Atlantic's LAX Clubhouse for TRNR?
What features does TRNR's FORME Studio offer in Virgin Atlantic's LAX Clubhouse?
Which other premium hospitality clients does TRNR's FORME partner with?
Where is TRNR's FORME Studio located within Virgin Atlantic's LAX Clubhouse?
