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Happy Belly's HEAL Wellness QSR Announces Toronto Multi-Unit Franchisee Signs Third Location

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Happy Belly Food Group announces securing a new location for its Heal Wellness brand at 1819 Avenue Road in Toronto, marking the 10th Heal location in Ontario and 5th in Toronto. The location, set to open in Q1 2025, represents the third store for an existing multi-unit franchisee within a year. The company highlights having 421 contractually committed retail locations across all brands in development, under construction, or already open. Heal Wellness, specializing in smoothie bowls, acai bowls, and smoothies, is expanding in Toronto's health-conscious market through an asset-light franchising model.

Happy Belly Food Group annuncia l'apertura di una nuova sede per il marchio Heal Wellness al 1819 Avenue Road a Toronto, segnando la decima sede di Heal in Ontario e la quinta a Toronto. La nuova location, che aprirà nel primo trimestre del 2025, rappresenta il terzo negozio per un franchisee multi-unit esistente nell'arco di un anno. L'azienda sottolinea di avere 421 punti vendita contrattualmente impegnati in fase di sviluppo, costruzione o già aperti, attraverso tutti i marchi. Heal Wellness, specializzata in smoothie bowls, acai bowls e smoothie, sta espandendo la propria attività nel mercato attento alla salute di Toronto grazie a un modello di franchising leggero in termini di asset.

Happy Belly Food Group anuncia la apertura de una nueva ubicación para su marca Heal Wellness en 1819 Avenue Road en Toronto, marcando la décima ubicación de Heal en Ontario y la quinta en Toronto. La ubicación, que se inaugurará en el primer trimestre de 2025, representa la tercera tienda para un franquiciado existente de múltiples unidades en un año. La empresa destaca tener 421 ubicaciones de venta al por menor comprometidas contractualmente en desarrollo, en construcción o ya abiertas bajo todas sus marcas. Heal Wellness, especializada en smoothie bowls, acai bowls y smoothies, está expandiéndose en el mercado consciente de la salud de Toronto a través de un modelo de franquicia ligero en activos.

해피 벨리 푸드 그룹은 토론토의 1819 애비뉴 로드에 있는 힐 웰니스 브랜드의 새 위치 확보를 발표하며, 온타리오주에서의 10번째 힐 위치이자 토론토에서의 5번째 위치입니다. 이 위치는 2025년 1분기에 개장될 예정이며, 1년 이내에 기존의 다수 단위 가맹점이 세 번째 매장을 차리는 것을 나타냅니다. 회사는 모든 브랜드에 걸쳐 개발 중이거나 건설 중이거나 이미 개장된 421개의 계약상 확정된 소매 위치를 보유하고 있다고 강조합니다. 스무디 보울, 아사이 보울 및 스무디를 전문으로 하는 힐 웰니스는 자산이 적은 프랜차이징 모델을 통해 토론토의 건강 중심 시장에서 확장하고 있습니다.

Happy Belly Food Group annonce l'obtention d'un nouvel emplacement pour sa marque Heal Wellness au 1819 Avenue Road à Toronto, marquant ainsi le 10ème emplacement de Heal en Ontario et le 5ème à Toronto. Cet emplacement, qui devrait ouvrir au premier trimestre 2025, représente le troisième magasin pour un franchisé multi-unité existant en l'espace d'un an. L'entreprise met en avant avoir 421 emplacements de vente au détail contractuellement engagés dans tout le développement, en construction ou déjà ouverts sous toutes ses marques. Heal Wellness, spécialisée dans les smoothie bowls, les acai bowls, et les smoothies, se développe sur le marché soucieux de la santé de Toronto grâce à un modèle de franchisage léger en actifs.

Happy Belly Food Group gibt bekannt, dass sie einen neuen Standort für die Marke Heal Wellness in der Avenue Road 1819 in Toronto sichern konnte, was den 10. Heal-Standort in Ontario und den 5. in Toronto markiert. Der Standort, der im 1. Quartal 2025 eröffnet werden soll, stellt den dritten Laden für einen bestehenden Multi-Unit-Franchisenehmer innerhalb eines Jahres dar. Das Unternehmen hebt hervor, dass es 421 vertraglich verpflichtete Einzelhandelsstandorte in der Entwicklung, im Bau oder bereits geöffnet hat, die alle Marken umfassen. Heal Wellness, spezialisiert auf Smoothie Bowls, Acai Bowls und Smoothies, expandiert im gesundheitsbewussten Markt von Toronto durch ein kapitalleichtes Franchising-Modell.

Positive
  • Expansion of franchise network with 421 contractually committed retail locations
  • Successful franchisee opening third location within one year, indicating strong business performance
  • Strategic location secured in affluent Toronto neighborhood
  • Five brands currently under construction, indicating active growth
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - November 15, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it has secured a real-estate location for its Heal Wellness brand located at 1819 Avenue Road, for its existing multi-unit franchisee in Toronto, Ontario. This marks the 10th Heal location in Ontario, and the 5th in Toronto. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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Heal Wellness 1

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"I would like to congratulate our existing multi-unit franchisee in Toronto. It is a strong statement for the brand and the team when an existing franchisee commits to opening a third location in less than a year. Following their success with Heal in the Beaches and at Philosophy Fitness on St. Clair, our franchisee will now open his third location at 1819 Avenue Road," said Sean Black, Chief Executive Officer of Happy Belly. Ideally located in North Toronto's affluent neighborhood of Avenue & Lawrence with expected opening in Q1 2025.

"We anticipate that this location will extend Heal's customer base in a densely populated area that aligns well with the brand's demographics. This presents us with substantial opportunities both in-store and through delivery services. Toronto continues to grow at an impressive rate and promotes home grown businesses making it an ideal location for our brands to increase their market share in. Toronto has a thriving health-conscious culture, and vibrant food scene. As a city where wellness trends are highly popular, there's a growing demand for nutritious, fresh, and innovative food options. Residents and visitors alike seek healthy, on-the-go choices that align with their active lifestyles, and an acai and smoothie restaurant offers exactly that. The city's growing population and active lifestyle culture create a strong market demand for nutritious and convenient food options like acai bowls and smoothies.

"With five (5) of our brands currently having store locations under construction, we look forward to announcing several openings throughout 2025 as we continue to sign franchise agreements and secure prime real estate locations for our franchisees across Canada."

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Heal Wellness 2

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"We look forward to continuing our accelerated growth both organically with our current brands and inorganically through strategic M&A. The rapidly evolving expansion of the Heal Wellness brand exemplifies our ability to deliver accelerated organic growth as our franchise program consistently and reliably produces results. Our model provides franchisees with a blueprint for success, minimizing the risks typically associated with entrepreneurship."

"Our overarching strategy has always been to focus on the development and growth of emerging brands within the food sector. Anticipating the continued rollout of our franchising initiative, we expect these new franchised locations to contribute to the company's overall revenue and profitability in 2025."

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Heal Wellness 3

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"We currently have 421contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, five of our restaurant brands are simultaneously under construction, and we are excited to announce multiple brand openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

We are just getting started.

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/230097

FAQ

When will Happy Belly's (HBFGF) new Heal Wellness location open at Avenue Road?

The new Heal Wellness location at 1819 Avenue Road is expected to open in Q1 2025.

How many Heal Wellness locations does Happy Belly (HBFGF) have in Ontario?

With this new location, Heal Wellness will have 10 locations in Ontario, with 5 specifically in Toronto.

How many contractually committed retail locations does Happy Belly (HBFGF) have across all brands?

Happy Belly Food Group has 421 contractually committed retail locations across all its emerging brands.

HAPPY BELLY FOOD GRP INC

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