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Happy Belly's Smash Burger Brand Rosie's Burgers Announces the Signing of a Franchisee and Signed Location for Hamilton, Ontario

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has secured a franchisee and retail location for its Rosie's Burgers brand in Hamilton, Ontario. The company highlights Hamilton's strategic importance due to its growing population, diverse demographics, and thriving retail sector. The expansion is part of Happy Belly's broader growth strategy, which includes 421 contractually committed retail locations across their brand portfolio. The company emphasizes their asset-light franchise model and indicates that five of their restaurant brands are currently under construction, with multiple openings planned throughout 2024-2025.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha assicurato un franchisee e una location al dettaglio per il proprio marchio Rosie's Burgers a Hamilton, Ontario. L'azienda sottolinea l'importanza strategica di Hamilton a causa della sua popolazione in crescita, della diversità demografica e del fiorente settore retail. Questa espansione fa parte della più ampia strategia di crescita di Happy Belly, che include 421 location commerciali contrattualmente impegnate nel loro portafoglio di marchi. L'azienda enfatizza il proprio modello di franchising leggero e indica che cinque dei loro marchi di ristorazione sono attualmente in costruzione, con diverse aperture pianificate nel corso del 2024-2025.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha asegurado un franquiciado y una ubicación retail para su marca Rosie's Burgers en Hamilton, Ontario. La compañía destaca la importancia estratégica de Hamilton debido a su creciente población, demografía diversa y un próspero sector minorista. La expansión es parte de la estrategia de crecimiento más amplia de Happy Belly, que incluye 421 ubicaciones minoristas comprometidas contractualmente en su cartera de marcas. La empresa enfatiza su modelo de franquicia ligero y señala que cinco de sus marcas de restaurantes están actualmente en construcción, con múltiples aperturas planificadas a lo largo de 2024-2025.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 온타리오주 해밀턴에 있는 로지의 버거 브랜드에 대한 가맹점과 소매 위치를 확보했습니다. 이 회사는 해밀턴의 전략적 중요성을 인구 증가, 다양한 인구 통계 및 번창하는 소매 sector로 인하여 강조합니다. 이 확장은 해피 벨리의 포괄적 성장 전략의 일환으로, 계약적으로 약속된 421개의 소매 위치가 브랜드 포트폴리오에 포함되어 있습니다. 회사는 자산 경량 프랜차이즈 모델을 강조하며, 현재 다섯 개의 레스토랑 브랜드가 건설 중이며, 2024-2025년 동안 여러 개의 개점을 계획하고 있음을 알립니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a sécurisé un franchiseur et un emplacement de vente au détail pour sa marque Rosie's Burgers à Hamilton, Ontario. L'entreprise souligne l'importance stratégique de Hamilton en raison de sa population croissante, de sa diversité démographique et de son secteur de vente au détail prospère. L'expansion fait partie de la stratégie de croissance plus large de Happy Belly, qui comprend 421 emplacements de vente au détail contractuellement engagés au sein de leur portefeuille de marques. L'entreprise met en avant son modèle de franchise léger et indique que cinq de leurs marques de restaurant sont actuellement en construction, avec plusieurs ouvertures prévues tout au long de 2024-2025.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat einen Franchise-Nehmer und einen Einzelhandelsstandort für seine Marke Rosie's Burgers in Hamilton, Ontario, gesichert. Das Unternehmen hebt die strategische Bedeutung von Hamilton aufgrund seiner wachsenden Bevölkerung, der vielfältigen Demografie und des florierenden Einzelhandelssektors hervor. Die Expansion ist Teil der umfassenderen Wachstumsstrategie von Happy Belly, die 421 vertraglich zugesagte Einzelhandelsstandorte in ihrem Markenportfolio umfasst. Das Unternehmen betont sein ressourcenleichten Franchise-Modell und weist darauf hin, dass derzeit fünf ihrer Restaurantmarken im Bau sind, mit mehreren Eröffnungen, die für 2024-2025 geplant sind.

Positive
  • 421 contractually committed retail locations across brand portfolio
  • Multiple restaurant brands under simultaneous development and construction
  • Asset-light franchise model reducing capital requirements
  • Expansion into Hamilton, one of Canada's fastest-growing cities
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - November 12, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it has signed a franchisee and retail location for its smash burger brand Rosie's Burgers ("Rosie's"), a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more, for the city of Hamilton, Ontario.

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Rosie's Burgers

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"The Rosie's brand has definitely taken flight. With multiple locations now in simultaneous development and construction, Rosie's growth is outpacing the early success of our previous burger brand, Burgers Priest, thanks to our asset-light franchise model and delivery team," said Sean Black, Chief Executive Officer of Happy Belly.

"Hamilton, Ontario, is an excellent location for a Rosie's due to its vibrant and growing community. As one of the fastest-growing cities in Canada, Hamilton boasts a diverse population with a mix of families, young professionals, and tourists. The city is known for its thriving retail and entertainment sectors, including popular destinations for tourists which attract significant foot traffic. Additionally, Hamilton's well-developed infrastructure and accessibility via major highways make it a convenient dining destination. The city's commitment to supporting local businesses and its dynamic culinary scene further enhance its appetite for a successful burger restaurant in this bustling area."

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Rosie's Burgers

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"We look forward to continuing our accelerated growth both organically with our current brands and inorganically through strategic M&A. The rapidly evolving expansion of the Rosie's brand exemplifies our ability to deliver accelerated organic growth as our franchise program consistently and reliably produces results. Our model provides franchisees with a blueprint for success, minimizing the risks typically associated with entrepreneurship."

"Our overarching strategy has always been to focus on the development and growth of emerging brands within the food sector. Anticipating the continued rollout of our franchising initiative, we expect these new franchised locations to contribute to the company's overall revenue and profitability."

"We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio - whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, five of our restaurant brands are simultaneously under construction, and we are excited to announce multiple brand openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

We are just getting started.

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/229604

FAQ

What is the new location announced for Rosie's Burgers (HBFGF)?

Rosie's Burgers announced a new franchisee and signed location in Hamilton, Ontario.

How many committed retail locations does Happy Belly Food Group (HBFGF) have as of November 2024?

Happy Belly Food Group has 421 contractually committed retail locations across all their emerging brands portfolio.

How many Happy Belly Food Group (HBFGF) restaurant brands are currently under construction?

Five of Happy Belly Food Group's restaurant brands are currently under construction.

When are the new Happy Belly Food Group (HBFGF) brand locations expected to open?

Multiple brand openings are planned throughout 2024-2025.

HAPPY BELLY FOOD GRP INC

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