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Happy Belly's HEAL Wellness QSR Announces the Signing of a Franchise Agreement for Niagara Falls, Ontario

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Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) has signed a franchise agreement for a Heal Wellness location in Niagara Falls, Ontario. This marks the 44th franchise agreement for the brand, which has expanded from 2 to 11 operating locations across 3 provinces in the past 12 months. The company has contractual commitments for 376 units across its 7 restaurant brands, with 100 of those for Heal Wellness.

CEO Sean Black highlighted Niagara Falls' potential as a market for Heal, citing its tourism, active lifestyle, and thriving retail environment. The company expects to open several new locations across multiple brands throughout 2024-2025, leveraging its management's 30+ years of franchising experience.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha firmato un accordo di franchising per una nuova sede di Heal Wellness a Niagara Falls, Ontario. Questo segna il 44° accordo di franchising per il marchio, che è passato da 2 a 11 sedi operative in 3 province negli ultimi 12 mesi. L'azienda ha impegni contrattuali per 376 unità attraverso i suoi 7 marchi di ristorazione, di cui 100 riservate a Heal Wellness.

Il CEO Sean Black ha sottolineato il potenziale di Niagara Falls come mercato per Heal, citando la sua affluenza turistica, lo stile di vita attivo e un ambiente commerciale fiorente. L'azienda prevede di aprire numerose nuove sedi attraverso diversi marchi nel corso del 2024-2025, sfruttando i oltre 30 anni di esperienza nel franchising del suo management.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha firmado un acuerdo de franquicia para una ubicación de Heal Wellness en Niagara Falls, Ontario. Esto marca el 44° acuerdo de franquicia para la marca, que ha pasado de 2 a 11 ubicaciones operativas en 3 provincias en los últimos 12 meses. La empresa tiene compromisos contractuales para 376 unidades a través de sus 7 marcas de restaurantes, de las cuales 100 son para Heal Wellness.

El CEO Sean Black destacó el potencial de Niagara Falls como un mercado para Heal, citando su turismo, estilo de vida activo y un entorno comercial próspero. La empresa espera abrir varias nuevas ubicaciones a través de múltiples marcas entre 2024 y 2025, aprovechando más de 30 años de experiencia en franquicias de su equipo directivo.

해피 벨리 푸드 그룹 주식회사 (CSE: HBFG) (OTCQB: HBFGF)힐 웰니스니아가라 폭포, 온타리오 지점을 위한 프랜차이즈 계약을 체결했습니다. 이는 브랜드의 44번째 프랜차이즈 계약으로, 지난 12개월 동안 2개에서 3개 주에 걸쳐 11개 운영 지점으로 확장되었습니다. 이 회사는 7개 레스토랑 브랜드 전반에 걸쳐 376개 유닛에 대한 계약적 의무를 가지고 있으며, 그 중 100개는 힐 웰니스에 해당합니다.

CEO 숀 블랙은 힐의 시장으로서의 니아가라 폭포의 잠재력을 강조하며, 관광업과 활동적인 라이프스타일, 번영하는 소매 환경을 인용했습니다. 이 회사는 2024-2025년 동안 여러 브랜드에서 여러 새로운 위치를 열 것으로 기대하며, 경영진의 30년 이상의 프랜차이징 경험을 활용할 것입니다.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) a signé un contrat de franchise pour un emplacement Heal Wellness à Niagara Falls, Ontario. Cela marque le 44e contrat de franchise pour la marque, qui est passée de 2 à 11 emplacements opérationnels dans 3 provinces au cours des 12 derniers mois. L'entreprise a des engagements contractuels pour 376 unités à travers ses 7 marques de restauration, dont 100 pour Heal Wellness.

Le PDG Sean Black a souligné le potentiel de Niagara Falls en tant que marché pour Heal, citant son tourisme, son mode de vie actif et son environnement commercial prospère. L'entreprise prévoit d'ouvrir plusieurs nouveaux emplacements à travers plusieurs marques entre 2024 et 2025, tirant parti des plus de 30 ans d'expérience en franchise de son équipe de direction.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) hat einen Franchisevertrag für einen Standort von Heal Wellness in Niagara Falls, Ontario unterzeichnet. Dies markiert den 44. Franchisevertrag für die Marke, die in den letzten 12 Monaten von 2 auf 11 aktive Standorte in 3 Provinzen expandiert ist. Das Unternehmen hat verpflichtende Verträge für 376 Einheiten über seine 7 Restaurantmarken, wobei 100 davon für Heal Wellness vorgesehen sind.

CEO Sean Black hob das Potenzial von Niagara Falls als Markt für Heal hervor und verwies auf den Tourismus, den aktiven Lebensstil und die florierende Einzelhandelsumgebung. Das Unternehmen erwartet, im Zeitraum 2024-2025 mehrere neue Standorte in verschiedenen Marken zu eröffnen und dabei auf die über 30-jährige Franchiseerfahrung seines Managements zurückzugreifen.

Positive
  • Signed 44th franchise agreement for Heal Wellness brand
  • Expanded from 2 to 11 operating locations in 12 months
  • Contractual commitments for 376 units across 7 restaurant brands
  • 100 units committed for Heal Wellness brand
  • Expanding into high-potential market of Niagara Falls
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - September 16, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed a franchisee for Niagara Falls, Ontario for its Heal Wellness brand, a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

"When first acquired, Heal had two locations serving smoothie and acai bowls and did not have a franchising program. Today we have eleven (11) operating locations spanning across three (3) provinces and have signed our 44th franchise agreement. With several units in construction we look forward to opening many more before the year is over. The growth of Heal in the past twelve (12) months has been significant, reminding me of our early success days in building Mucho Burrito and Extreme Pita to hundreds of locations where we experienced similar growth patterns. Our 2025 pipeline of new stores continues to build as franchise agreements are signed along with lease agreements across North America," said Sean Black, Chief Executive Officer of Happy Belly.

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HEAL Wellness #1

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"Niagara Falls is known for its bustling tourism for its beautiful wine country with thousands of bed and breakfast rooms attracting tens of thousands of tourists from all over Canada and the US on a regular basis. The region is known for its active lifestyle, with numerous parks, trails, and recreational facilities that attract individuals interested in maintaining a healthy diet. Additionally, it has a thriving retail environment and the presence of high-traffic areas such as outlet shopping centers and business districts provide ample opportunities for attracting a steady stream of customers. The combination of these factors makes Niagara Falls a promising market for Heal, catering to the demand for nutritious and convenient food options."

Happy Belly has contractual commitments for 376 units from its area developers in its development pipeline that spans across all seven (7) of its restaurant brands. One hundred (100) of those units are for Heal. Alongside a steady influx of franchisee applications across our portfolio, the company continues to draw on managements 30+ years of franchising success and a proven onboarding framework to drive continued accelerated growth.

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HEAL Wellness #2

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"As each store opens across our portfolio, our Happy Belly footprint expands. With five (5) of our restaurant brands currently having store locations under simultaneous construction, we look forward to announcing several openings of multiple brands throughout 2024-2025 as we continue to sign franchise agreements and secure prime real estate locations for our franchisees across Canada."

"The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively and accelerate the growth of our asset light franchising model. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/223454

FAQ

How many franchise agreements has Happy Belly Food Group (HBFGF) signed for Heal Wellness?

Happy Belly Food Group has signed 44 franchise agreements for its Heal Wellness brand.

What is the total number of contractual commitments for Happy Belly Food Group (HBFGF) across all its brands?

Happy Belly Food Group has contractual commitments for 376 units across its seven restaurant brands.

Where is the latest Heal Wellness franchise location signed by Happy Belly Food Group (HBFGF)?

The latest Heal Wellness franchise agreement was signed for a location in Niagara Falls, Ontario.

How many operating locations does Heal Wellness currently have?

Heal Wellness currently has eleven (11) operating locations spanning across three provinces.

HAPPY BELLY FOOD GRP INC

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