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Hayward Acquires ChlorKing, a Leader in Commercial Pool Water Sanitization

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Rhea-AI Summary

Hayward Holdings announced the acquisition of ChlorKing, a U.S. leader in commercial pool saline chlorinators and UV disinfection systems. This acquisition strengthens Hayward's portfolio in sustainable and energy-efficient pool technology for both commercial and residential markets. ChlorKing’s key products include commercial saline chlorinators, NEXGEN on-site chlorine generators, and SENTRY UV disinfection systems. The acquisition aims to enhance Hayward's leadership in water management, extending its market reach and providing innovative solutions for safer and cost-effective pool maintenance. ChlorKing will continue its operations from Atlanta, Georgia.

Positive
  • Enhances Hayward's portfolio in sustainable and energy-efficient pool technology.
  • Broadens commercial product offerings.
  • Reinforces leadership in pool water management and treatment.
  • Potential to reach a broader audience with ChlorKing's established market presence.
  • Opportunity to lower annual operating costs for customers.
Negative
  • Potential integration challenges with ChlorKing.

The acquisition of ChlorKing by Hayward Holdings is a strategic move that could have significant implications for Hayward’s financial performance and market positioning. By integrating ChlorKing’s expertise in commercial pool sanitization and UV disinfection systems, Hayward can expand its product offerings and tap into new revenue streams. This acquisition could potentially lead to synergies in R&D and production efficiencies, offering cost savings and enhanced innovation capabilities.

Additionally, ChlorKing’s existing customer base and established reputation in the commercial pool industry provide Hayward with an opportunity to cross-sell its products and increase market penetration. From a financial perspective, investors should monitor how effectively Hayward integrates ChlorKing’s operations and whether the acquisition results in improved margins and revenue growth over the coming quarters. Key metrics to watch will include EBITDA margins and revenue growth rates.

The acquisition underscores Hayward’s commitment to sustainability and innovation in pool technology. ChlorKing’s products, such as the NEXGEN™ on-site chlorine generators and SENTRY UV™ disinfection systems, align with growing market trends towards eco-friendly and energy-efficient solutions. This could enhance Hayward’s brand appeal among environmentally conscious consumers and commercial operators.

In the broader market context, the acquisition positions Hayward to better compete against other key players in the pool and water sanitization industry. By expanding its technology portfolio, Hayward can offer a more comprehensive suite of products, potentially leading to increased market share. Investors should consider the long-term growth potential in sustainable pool technology and how this acquisition might position Hayward favorably in this evolving market.

From a technological standpoint, the acquisition of ChlorKing adds significant value to Hayward’s offerings. ChlorKing’s NEXGEN™ chlorine generators, which are the first to produce pH-neutral chlorine on-site and the SENTRY UV™ disinfection systems represent cutting-edge advancements in pool sanitization. These technologies not only improve water quality but also reduce operational costs for commercial pool operators by lowering chemical usage and maintenance requirements.

Furthermore, the HYPOGEN® line of hypochlorous acid generators offers versatility by extending beyond pools into other industries such as agriculture and food processing. This opens up new market opportunities for Hayward. Investors should keep an eye on how these technologies are integrated and marketed, as successful adoption could drive substantial growth and position Hayward as a leader in pool and water treatment technologies.

Acquisition enhances Hayward’s innovative portfolio for sustainable and energy-efficient Commercial and Residential pool technology

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a global designer, manufacturer, and marketer of a broad portfolio of pool equipment and outdoor living technology, announced today the acquisition of ChlorKing®, a U.S. market leader in commercial pool saline chlorinators and UV disinfection systems. This strategic acquisition advances Hayward's technology for commercial swimming pool water treatment, broadens its commercial product offering, and underscores its commitment to enhancing leadership in sustainable water management and treatment.

ChlorKing is renowned for its leadership in on-site chlorine generation, commercial saline systems and UV disinfection systems for sanitizing swimming pools and other recreational bodies of water.

“We are thrilled to welcome the ChlorKing team to Hayward. Under Steve Pearce’s leadership, ChlorKing has established itself as a leader in commercial pool and recreational water treatment. This acquisition emphasizes our commitment to embracing technology that delivers sustainable, energy-efficient, and easy-to-use solutions for commercial pool operators and residential homeowners. We look forward to working with the many loyal customers and partners ChlorKing has developed, and to offering them additional Hayward Commercial products as we continue to grow in this important industry space,” said Kevin Holleran, president and CEO of Hayward.

ChlorKing is a rapidly growing player in commercial UV disinfection systems. Key ChlorKing products include commercial saline chlorinators, NEXGEN™ on-site chlorine generators, and SENTRY UV™ disinfection systems.

“Joining forces with Hayward represents a significant milestone for ChlorKing,” said Steve Pearce, president and CEO of ChlorKing. “We have more than 17,000 commercial swimming pool and water park installations worldwide, and this partnership will enable us to bring our technologies to an even broader audience. Together, we will continue providing the safest sanitization systems available, helping lower annual operating costs and enhancing water safety for our customers.”

ChlorKing’s NEXGEN chlorine generators are the first of their kind to produce pH-neutral chlorine on-site. The line uses the swimming pool as the source water. Additionally, ChlorKing offers the HYPOGEN® line of hypochlorous acid on-site generators suitable for various industries, including agriculture, food processing, and general disinfection of hard surfaces.

“We are excited to welcome ChlorKing, its team and customers to Hayward,” John Collins, Hayward’s Senior Vice President and Chief Commercial Officer, said. “Since 1999, this company has constantly driven innovation in the commercial pool space. We are looking forward to joining with ChlorKing, learning from their expertise and working with them to continue that great legacy.”

ChlorKing will continue operating from its current location in Atlanta, Georgia. The facility includes all manufacturing, product support, and administrative operations.

About Hayward Holdings, Inc.

Hayward Holdings, Inc. (NYSE: HAYW) is a leading global designer and manufacturer of pool and outdoor living technology. With a mission to deliver exceptional products, outstanding service and innovative solutions to transform the experience of water, Hayward® offers a full line of energy-efficient and sustainable residential and commercial pool equipment including pumps, filters, heaters, cleaners, sanitizers, LED lighting, and water features all digitally connected through Hayward’s intuitive IoT-enabled SmartPad™.

Media Relations:

Tanya McNabb

tmcnabb@hayward.com



Investor Relations:

Kevin Maczka

kmaczka@hayward.com

Source: Hayward Holdings, Inc.

FAQ

What company did Hayward Holdings acquire?

Hayward Holdings acquired ChlorKing, a leader in commercial pool saline chlorinators and UV disinfection systems.

When did Hayward announce the acquisition of ChlorKing?

Hayward announced the acquisition of ChlorKing recently; specific date details were not provided in the press release.

What impact will the acquisition of ChlorKing have on Hayward's product portfolio?

The acquisition will enhance Hayward's portfolio by incorporating sustainable and energy-efficient commercial pool technology, expanding its product offerings.

What are some key products from ChlorKing?

Key products from ChlorKing include commercial saline chlorinators, NEXGEN on-site chlorine generators, and SENTRY UV disinfection systems.

How will the acquisition benefit Hayward's customers?

The acquisition will provide Hayward's customers with more innovative and cost-effective solutions for pool maintenance, potentially lowering annual operating costs.

Where will ChlorKing continue its operations after the acquisition?

ChlorKing will continue its operations from its current location in Atlanta, Georgia.

What is the significance of ChlorKing's NEXGEN chlorine generators?

NEXGEN chlorine generators are significant as they produce pH-neutral chlorine on-site using the swimming pool as the source water.

Hayward Holdings, Inc.

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