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Garmin announces its title sponsorship of Gravel Worlds race series
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Rhea-AI Summary
Garmin has announced a three-year title sponsorship of the Garmin Gravel Worlds event, beginning with the 2022 race in Lincoln, Nebraska, set for August 19-20, 2022. This grassroots-style gravel bike race and the new Land Ho 50K ultramarathon will celebrate athletes of all abilities. Garmin aims to promote inclusivity while showcasing its cycling and running products, including Edge cycling computers and Rally power meter pedals.
Positive
Title sponsorship of Garmin Gravel Worlds enhances brand visibility and community engagement.
Opportunity to showcase products to a large audience of cyclists and runners.
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Grassroots-style gravel bike race and inaugural ultramarathon celebrate athletes of all abilities
OLATHE, Kan.--(BUSINESS WIRE)--
Garmin®International, Inc., a unit of Garmin Ltd. (NYSE: GRMN), today announced a three-year agreement to become the title sponsor of Garmin Gravel Worlds®, beginning with this year’s event in Lincoln, Nebraska, from Aug. 19-20, 2022.
Garmin announces its title sponsorship of Gravel Worlds race series. (Graphic: Business Wire)
Garmin Gravel Worlds, which is hosted by a group known as the Pirate Cycling League, is a grassroots-style, fully self-supported gravel event that brings together thousands of participants to celebrate athletes of all abilities and their love for gravel riding. New for 2022, the Garmin Gravel Worlds Land Ho 50K ultramarathon will challenge runners as they race on gravel and dirt roads through southeast Nebraska.
“For years, Gravel Worlds has celebrated all riders – from the beginners to the pros – and we are thrilled to be the title sponsor of such a welcoming and supportive event,” said Susan Lyman, Garmin vice president of global consumer marketing. “As a company that takes pride in creating products for athletes of all abilities, we look forward to cheering on this year’s runners and cyclists as they race through the Nebraska countryside.”
“The Gravel Worlds team and I are very excited to welcome Garmin as the title sponsor,” said Corey Godfrey, Gravel Worlds founder and executive director. “Garmin aligns perfectly with our mission of providing a fun, rewarding, inclusive, and challenging experience for all participants. Garmin Gravel Worlds is going to be an amazing event!”
Founded in 2010, Gravel Worlds started out as a single, 150-mile event through the rolling hills of Nebraska. Now, Garmin Gravel Worlds offers several additional race distances, including the Privateer 75, Buccaneer 50K, Long Voyage 300 and the inaugural Land Ho 50K ultramarathon.
“As a Midwest-based company, many of Garmin’s employees have attended Gravel Worlds for years. Garmin understands where we’ve come from and what we are trying to accomplish in the world of gravel and this understanding is incredibly valuable to our event,” said Jason Strohbehn, Gravel Worlds director of operations and marketing. “Through this whole process, Garmin has been dedicated to helping build on our goals rather than try to change us to fit a mold. Gravel Worlds will remain a grassroots event focused on the everyday rider while still celebrating the peak of human performance and Garmin is coming alongside us to help make that happen.”
As title sponsor of Garmin Gravel Worlds, Garmin will have the opportunity to showcase its popular cycling and running products, including:
Edge® cycling computers, including the Edge 530, Edge 830 and Edge 1030 Plus, provide performance data and metrics to cyclists, as well as GPS and navigational support.
Rally™ power meter pedals, like the gravel-inspired, dual-sensing Rally XC200, measure total power, cadence, advanced cycling dynamics and more during any ride.
The powerful and intuitive Tacx® NEO 2T Smart indoor cycling trainer measures data within 1% and is known for its unique features including road feel, dynamic inertia and descent simulation, making training feel more lifelike.
Satellite communicators, like the lightweight and compact inReach® Mini 2, help athletes maintain off-the-grid contact through two-way messaging, interactive SOS alerts, location sharing and more.1
Premium smartwatches, including those in the Forerunner® lineup or the new fēnix® 7 series, not only track a run or ride, but will also monitor stats, crunch the numbers and offer GPS and navigational support while providing detailed insights into an athlete’s performance, training history, goals and more.
To register for Garmin Gravel Worlds 2022, click here.
Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Other Garmin fitness brands include Tacx and Firstbeat Analytics™. For more information, visit Garmin's virtual Newsroom, email our press team, connect with @garmincycling on social media, or follow our adventures at garmin.com/blog.
1 Active satellite subscription required. Some jurisdictions regulate or prohibit the use of satellite communications devices. It is your responsibility to know and follow all applicable laws in the jurisdictions where the device is intended to be used.
About Garmin International, Inc.Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, Edge, Tacx, inReach, Forerunner and fēnix are registered trademarks and Rally and Firstbeat Analytics are trademarks of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
About Gravel Worlds
Gravel Worlds is hosted by Pirate Cycling League and owned by Gravel Adventures LLC, a Nebraska Limited Liability Company. Gravel Worlds, founded in 2010, has been at the forefront of Gravel Racing and has strived to create an inspiring and challenging event for athletes of all abilities and backgrounds. Gravel Worlds 150, Privateer 75, Buccaneer 50k, Long Voyage 300, and Land Ho 50k Ultra are all races owned and operated by Gravel Worlds. Gravel Worlds is a registered trademark of Gravel Adventures LLC. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 26, 2020, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at https://www.garmin.com/en-US/company/investors/earnings/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
