Garmin announces signature Garmin Marathon Series
Garmin (NYSE: GRMN) has announced the launch of its proprietary Garmin Marathon Series, marking a significant shift from traditional race sponsorships to full event ownership and production. The inaugural series will debut in Fall 2025 with events in Toledo, Ohio (September 21) and Tucson, Arizona (November 15).
Each event will feature four USATF-certified race distances: a full marathon (Boston Marathon qualifier), half marathon, 10K, and 5K. The series will include a two-day expo showcasing Garmin products and technology, edition race gear, and meet-and-greets with Garmin-sponsored athletes. Post-race festivities will include a finish line festival with local food and live entertainment.
The locations were selected based on existing race schedules, running communities, cultural highlights, and weather conditions. Additional locations are planned for 2026.
Garmin (NYSE: GRMN) ha annunciato il lancio della sua serie proprietaria Garmin Marathon Series, segnando un cambiamento significativo da tradizionali sponsorizzazioni di gare a piena proprietà e produzione di eventi. La serie inaugurale debutterà nell'autunno del 2025 con eventi a Toledo, Ohio (21 settembre) e Tucson, Arizona (15 novembre).
Ogni evento presenterà quattro distanze di gara certificate USATF: una maratona completa (qualificata per la Maratona di Boston), una mezza maratona, 10K e 5K. La serie includerà un expo di due giorni che metterà in mostra i prodotti e la tecnologia Garmin, attrezzature da gara in edizione speciale e incontri con atleti sponsorizzati da Garmin. Le festività post-gara comprenderanno un festival al traguardo con cibo locale e intrattenimento dal vivo.
Le località sono state selezionate in base ai programmi di gara esistenti, alle comunità di corridori, ai punti culturali e alle condizioni meteorologiche. Ulteriori località sono previste per il 2026.
Garmin (NYSE: GRMN) ha anunciado el lanzamiento de su serie propietaria Garmin Marathon Series, marcando un cambio significativo de las tradicionales patrocinaciones de carreras a la plena propiedad y producción de eventos. La serie inaugural debutará en otoño de 2025 con eventos en Toledo, Ohio (21 de septiembre) y Tucson, Arizona (15 de noviembre).
Cada evento contará con cuatro distancias de carrera certificadas por USATF: un maratón completo (calificador para el Maratón de Boston), media maratón, 10K y 5K. La serie incluirá una expo de dos días que mostrará productos y tecnología de Garmin, equipo de carrera de edición especial y encuentros con atletas patrocinados por Garmin. Las festividades posteriores a la carrera incluirán un festival en la línea de meta con comida local y entretenimiento en vivo.
Las ubicaciones fueron seleccionadas en función de los calendarios de carreras existentes, comunidades de corredores, puntos culturales y condiciones climáticas. Se planean ubicaciones adicionales para 2026.
가민 (NYSE: GRMN)은 전통적인 경기 후원에서 완전한 이벤트 소유 및 제작으로의 중요한 전환을 알리며, 자사 고유의 가민 마라톤 시리즈를 발표했습니다. 첫 번째 시리즈는 2025년 가을에 오하이오주 톨레도 (9월 21일)와 애리조나주 투손 (11월 15일)에서 열릴 예정입니다.
각 이벤트는 USATF 인증을 받은 네 가지 경주 거리로 구성됩니다: 풀 마라톤 (보스턴 마라톤 예선), 하프 마라톤, 10K, 5K. 이 시리즈에는 가민 제품 및 기술, 한정판 경주 장비를 전시하는 이틀 간의 엑스포와 가민 후원 선수들과의 만남이 포함됩니다. 경기 후 축제에는 지역 음식과 라이브 공연이 포함됩니다.
위치는 기존의 경주 일정, 러닝 커뮤니티, 문화적 하이라이트 및 기상 조건을 기반으로 선정되었습니다. 2026년에는 추가 장소가 계획되어 있습니다.
Garmin (NYSE: GRMN) a annoncé le lancement de sa propre Garmin Marathon Series, marquant un changement significatif des parrainages de courses traditionnels vers la pleine propriété et production d'événements. La série inaugurale fera ses débuts à l'automne 2025 avec des événements à Toledo, Ohio (21 septembre) et Tucson, Arizona (15 novembre).
Chaque événement présentera quatre distances de course certifiées par l'USATF : un marathon complet (qualificatif pour le Marathon de Boston), un semi-marathon, 10K et 5K. La série comprendra une exposition de deux jours présentant les produits et la technologie Garmin, des équipements de course en édition spéciale et des rencontres avec des athlètes sponsorisés par Garmin. Les festivités après la course incluront un festival à la ligne d'arrivée avec de la nourriture locale et des divertissements en direct.
Les emplacements ont été sélectionnés en fonction des calendriers de courses existants, des communautés de coureurs, des points culturels et des conditions météorologiques. D'autres emplacements sont prévus pour 2026.
Garmin (NYSE: GRMN) hat die Einführung seiner eigenen Garmin Marathon Series angekündigt, was einen bedeutenden Wechsel von traditionellen Rennsponsoring zu vollständigem Eventbesitz und -produktion darstellt. Die erste Serie wird im Herbst 2025 mit Veranstaltungen in Toledo, Ohio (21. September) und Tucson, Arizona (15. November) debütieren.
Jede Veranstaltung wird vier USATF-zertifizierte Renndistanzen umfassen: einen vollständigen Marathon (Boston-Marathon-Qualifikant), einen Halbmarathon, 10K und 5K. Die Serie wird eine zweitägige Messe beinhalten, die Garmin-Produkte und -Technologie, spezielle Rennausrüstung und Treffen mit von Garmin gesponserten Athleten präsentiert. Nach dem Rennen wird es ein Festival am Ziel mit regionalem Essen und Live-Unterhaltung geben.
Die Standorte wurden basierend auf bestehenden Rennplänen, Laufgemeinschaften, kulturellen Highlights und Wetterbedingungen ausgewählt. Weitere Standorte sind für 2026 geplant.
- Direct entry into event management business, creating new revenue stream
- Strategic expansion of brand presence in running community
- Multiple revenue opportunities through race registrations, expo sales, and merchandise
- Potential for geographic expansion in 2026
- Significant operational costs and logistics management required
- Weather and location-dependent event risks
- Initial scale with only two locations in 2025
Each event will create a unique experience with four race distances, an expo and finish line festival
With debut locations set for the fall in
"This is an opportunity to go above and beyond conventional sponsorships and create something truly special in our running communities. For decades, Garmin has been with runners through every step of their training, and now we are excited to be with them in an even more meaningful way on race day."
– Susan Lyman, Garmin Vice President, Consumer Sales and Marketing
The Garmin Marathon Series team selected two US locations for 2025. Factors included each city's existing race and event schedule, regional run communities, local and cultural highlights around the course and favorable weather conditions. More locations are planned for 2026.
Initial Garmin Marathon Series locations and dates are as follows:
In each city, the event will include a USATF-certified and Boston Marathon qualifier full marathon, USATF-certified half marathon, 10K and 5K. A two-day expo showcasing Garmin products and technology will precede race day and be open to the public. Attendees can expect limited edition race gear from Garmin, meet and greets with Garmin-sponsored professional athletes and additional items from select sponsors. Directly following the race, a finish line festival – also open to the public – will give runners a chance to celebrate with local food, live entertainment and other activities.
Registration for the Garmin Marathon Series is currently open for all race distances in
Engineered on the inside for life on the outside, Garmin products have revolutionized the aviation, automotive, fitness, marine and outdoor markets. Dedicated to helping people make the most of the time they spend pursuing their passions, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garmin on social, or follow our blog.
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in
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Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
MEDIA CONTACTS:
Elliott Scott
913-397-8200
media.relations@garmin.com
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SOURCE Garmin International, Inc.
FAQ
When and where will the first Garmin Marathon Series events take place in 2025?
What race distances are available in the Garmin Marathon Series?
What additional features are included in the Garmin Marathon Series events?
Will GRMN expand the Marathon Series beyond the initial two locations?
