Elevate your health and fitness goals with Garmin Connect+
Garmin (NYSE: GRMN) has unveiled Garmin Connect+, a premium subscription service for its smartphone app offering enhanced features and personalized insights. The new service, launching March 27, 2025, introduces AI-powered Active Intelligence for personalized suggestions, an advanced performance dashboard, and expanded LiveTrack capabilities.
The premium plan, priced at $6.99/month or $69.99/year with a 30-day free trial, includes exclusive features such as expert training guidance through Garmin Run Coach and Cycling Coach, real-time workout tracking, and social features with unique profile frames and badge challenges. Notably, all existing Garmin Connect features and data will remain free for users.
The service enhances user experience with customizable performance tracking, AI-powered insights (currently in beta), and improved social connectivity features, including activity notifications for friends and family through LiveTrack profiles.
Garmin (NYSE: GRMN) ha presentato Garmin Connect+, un servizio di abbonamento premium per la sua app per smartphone che offre funzionalità avanzate e approfondimenti personalizzati. Il nuovo servizio, che sarà lanciato il 27 marzo 2025, introduce l'Intelligenza Attiva alimentata dall'IA per suggerimenti personalizzati, un cruscotto delle prestazioni avanzato e capacità LiveTrack ampliate.
Il piano premium, al prezzo di $6.99/mese o $69.99/anno con una prova gratuita di 30 giorni, include funzionalità esclusive come la guida all'allenamento da esperti tramite Garmin Run Coach e Cycling Coach, monitoraggio degli allenamenti in tempo reale e funzionalità social con cornici del profilo uniche e sfide con badge. È importante notare che tutte le funzionalità e i dati esistenti di Garmin Connect rimarranno gratuiti per gli utenti.
Il servizio migliora l'esperienza dell'utente con il monitoraggio delle prestazioni personalizzabile, approfondimenti alimentati dall'IA (attualmente in beta) e funzionalità di connettività sociale migliorate, inclusa la ricezione di notifiche di attività per amici e familiari tramite i profili LiveTrack.
Garmin (NYSE: GRMN) ha presentado Garmin Connect+, un servicio de suscripción premium para su aplicación móvil que ofrece funciones mejoradas y análisis personalizados. El nuevo servicio, que se lanzará el 27 de marzo de 2025, introduce la Inteligencia Activa impulsada por IA para sugerencias personalizadas, un panel de rendimiento avanzado y capacidades de LiveTrack ampliadas.
El plan premium, con un precio de $6.99/mes o $69.99/año con una prueba gratuita de 30 días, incluye características exclusivas como orientación de entrenamiento a través de Garmin Run Coach y Cycling Coach, seguimiento de entrenamientos en tiempo real y funciones sociales con marcos de perfil únicos y desafíos de insignias. Es importante destacar que todas las funciones y datos existentes de Garmin Connect seguirán siendo gratuitos para los usuarios.
El servicio mejora la experiencia del usuario con seguimiento de rendimiento personalizable, análisis impulsados por IA (actualmente en beta) y funciones de conectividad social mejoradas, incluidas las notificaciones de actividad para amigos y familiares a través de perfiles de LiveTrack.
Garmin (NYSE: GRMN)이 Garmin Connect+를 발표했습니다. 이는 스마트폰 앱을 위한 프리미엄 구독 서비스로, 향상된 기능과 개인화된 통찰력을 제공합니다. 새로운 서비스는 2025년 3월 27일에 출시되며, 개인화된 제안을 위한 AI 기반의 능동 지능, 고급 성능 대시보드, 확장된 LiveTrack 기능을 도입합니다.
프리미엄 플랜은 $6.99/월 또는 $69.99/년의 가격으로 30일 무료 체험이 포함되어 있으며, Garmin Run Coach와 Cycling Coach를 통한 전문가 훈련 안내, 실시간 운동 추적, 독특한 프로필 프레임과 배지 챌린지를 포함한 소셜 기능과 같은 독점 기능을 제공합니다. 특히 모든 기존 Garmin Connect 기능과 데이터는 사용자에게 무료로 제공됩니다.
이 서비스는 사용자 경험을 향상시키며, 개인화된 성능 추적, AI 기반 통찰력(현재 베타 버전) 및 친구와 가족을 위한 활동 알림을 포함한 향상된 소셜 연결 기능을 제공합니다.
Garmin (NYSE: GRMN) a dévoilé Garmin Connect+, un service d'abonnement premium pour son application mobile offrant des fonctionnalités améliorées et des analyses personnalisées. Ce nouveau service, qui sera lancé le 27 mars 2025, introduit une Intelligence Active alimentée par l'IA pour des suggestions personnalisées, un tableau de bord de performance avancé et des capacités LiveTrack étendues.
Le plan premium, au prix de $6.99/mois ou $69.99/an avec un essai gratuit de 30 jours, comprend des fonctionnalités exclusives telles que des conseils d'entraînement par des experts via Garmin Run Coach et Cycling Coach, le suivi des entraînements en temps réel et des fonctionnalités sociales avec des cadres de profil uniques et des défis de badges. Il est à noter que toutes les fonctionnalités et données existantes de Garmin Connect resteront gratuites pour les utilisateurs.
Le service améliore l'expérience utilisateur avec un suivi de performance personnalisable, des analyses alimentées par l'IA (actuellement en version bêta) et des fonctionnalités de connectivité sociale améliorées, y compris des notifications d'activité pour les amis et la famille via des profils LiveTrack.
Garmin (NYSE: GRMN) hat Garmin Connect+ vorgestellt, einen Premium-Abonnementdienst für seine Smartphone-App, der erweiterte Funktionen und personalisierte Einblicke bietet. Der neue Dienst, der am 27. März 2025 startet, führt KI-gestützte Aktive Intelligenz für personalisierte Vorschläge, ein erweitertes Leistungs-Dashboard und verbesserte LiveTrack-Funktionen ein.
Der Premium-Plan kostet $6.99/Monat oder $69.99/Jahr und beinhaltet eine 30-tägige kostenlose Testphase sowie exklusive Funktionen wie Experten-Training durch Garmin Run Coach und Cycling Coach, Echtzeit-Workout-Tracking und soziale Funktionen mit einzigartigen Profilrahmen und Abzeichen-Herausforderungen. Es ist erwähnenswert, dass alle bestehenden Garmin Connect-Funktionen und -Daten für die Benutzer weiterhin kostenlos bleiben.
Der Dienst verbessert das Benutzererlebnis mit anpassbarem Leistungs-Tracking, KI-gestützten Einblicken (derzeit in der Beta-Phase) und verbesserten sozialen Verbindungsfunktionen, einschließlich Aktivitätsbenachrichtigungen für Freunde und Familie über LiveTrack-Profile.
- New revenue stream through subscription model ($6.99/month or $69.99/year)
- Expansion of service offerings while maintaining existing free features
- Strategic implementation of AI technology for personalized services
- Enhanced user engagement through social features and challenges
- AI feature launched in beta, indicating potential early-stage limitations
- Subscription model may face resistance from users accustomed to free services
Insights
Garmin's launch of Connect+ subscription service marks a strategic pivot toward recurring revenue streams, potentially enhancing the company's financial profile. At
This move aligns with broader industry trends where hardware manufacturers expand into high-margin software services. For Garmin, whose revenue has historically been hardware-dependent, this subscription offering could significantly improve earnings predictability and investor confidence. The AI-powered features position Garmin competitively against fitness platforms like Strava Premium and Apple Fitness+.
Most importantly, Garmin has structured this offering intelligently by preserving all existing free features while adding premium capabilities - a strategy that minimizes user backlash while maximizing adoption potential. The tiered approach with a 30-day trial creates a frictionless conversion funnel.
For context, if just
Garmin's Connect+ subscription signifies a substantial product evolution, leveraging AI to transform their app from a simple tracking tool into a personalized fitness coach. The feature set reveals a thoughtful approach to premium differentiation - focusing on high-value analytical tools rather than gating essential functions.
The Active Intelligence AI implementation addresses a critical user need: converting raw fitness data into actionable insights. This solves a fundamental problem where users collect massive amounts of fitness data but struggle to meaningfully interpret it. Notably, Garmin explicitly mentions privacy and security considerations for their AI implementation - a crucial distinction in today's market.
The performance dashboard and expanded LiveTrack features demonstrate Garmin's understanding of serious athletes' needs, providing visualizations and safety functionality that competitors often lack. Meanwhile, the training guidance integration with Garmin coaches creates a comprehensive ecosystem that bridges hardware, software, and human expertise.
What's particularly impressive is how Connect+ enhances Garmin's existing hardware value proposition. Instead of launching a standalone service, they've created complementary software that makes their devices more valuable to consumers, potentially driving both hardware sales and subscription revenue simultaneously. This integrated approach differentiates Garmin from competitors who often treat hardware and software as separate business units.
Access premium features and more personalized insights in the Garmin Connect app
"Customers worldwide love using Garmin Connect to track, analyze and share their health and fitness activities. We are excited to provide even more personalized data and enriched features with the addition of Garmin Connect+. You can now learn even more about yourself, take on new challenges, train confidently and stay even more connected."
–Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
The following features (which vary by device) are available now with a Garmin Connect+ plan:
Active Intelligence, powered by AI
Receive personalized insights and suggestions throughout the day based on health and activity data, powered by AI. As customers use Garmin Connect+ more, the insights will become more tailored to them and their goals. The AI providing these insights and suggestions was built to help keep users' data secure and is currently releasing in beta.
Performance dashboard
Compare fitness and health data in customizable graphs and charts over different periods of time to get a more comprehensive view of training progress.
Live activity
Start an indoor workout activity on a smartwatch and use a compatible smartphone to see real-time heart rate and pace data, workout videos, reps and more in the Garmin Connect app.
Training guidance
While following a Garmin Run Coach or Garmin Cycling Coach training plan on a compatible smartwatch or cycling computer, receive additional exclusive expert guidance from Garmin coaches – including educational content and videos – for peak performance.
Expanded LiveTrack features
Whether training or racing, user-selected family and friends can be notified via text when an activity is started. Users can also create a personalized LiveTrack profile page to share with their followers1.
Social features
Add unique frames to your Garmin Connect app profile and access exclusive badge challenges – like a Running Climbs challenge to record 500 meters of total ascent during a month of running activities, or a Power Cycling challenge to record at least four hours of cycling activities in power zone 3 during a month.
These premium features are available now with Garmin Connect+. Customers can try Garmin Connect+ for free for 30 days, then choose between a monthly (
Engineered on the inside for life on the outside, Garmin products have revolutionized the aviation, automotive, fitness, marine and outdoor markets. Dedicated to helping people make the most of the time they spend pursuing their passions, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garmin on social, or follow our blog.
1 When paired with your compatible smartphone; for safety and tracking feature requirements and limitations, see Garmin.com/safety.
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
MEDIA CONTACTS:
Stephanie Kelner and Natalie Miller
913-397-8200
media.relations@garmin.com
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SOURCE Garmin International, Inc.
FAQ
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