STOCK TITAN

GoPro's Tiny $179* 4K HERO Camera Now Captures Ultra-Wide, Immersive Video with New 4:3 Video Setting and SuperView Digital Lens Settings

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

GoPro (NASDAQ: GPRO) has announced significant updates to its HERO camera, enhancing its capabilities with new 4K 4:3 aspect ratio video settings and SuperView Digital Lens options. The 86-gram camera, priced at $179 ( time offer from $199 MSRP), now offers wider and more immersive video capture.

The new 4:3 aspect ratio utilizes the sensor's full dimensions, ideal for first-person perspectives, selfie shots, and social media sharing on platforms like Instagram, TikTok, and Facebook. The SuperView Digital Lens feature, previously available only in higher-priced models, is now offered as a free in-app option, allowing users to convert 4:3 video into 16:9 format with an enhanced wide-angle effect.

The HERO camera has received recognition from major reviewers, including The New York Times Wirecutter, which named it "The best budget-friendly action camera." The updates are available through the GoPro Quik app on iOS and Android or via GoPro.com.

GoPro (NASDAQ: GPRO) ha annunciato aggiornamenti significativi alla sua fotocamera HERO, migliorando le sue capacità con nuove impostazioni video in 4K e rapporto d'aspetto 4:3 e opzioni di obiettivo digitale SuperView. La fotocamera, che pesa 86 grammi e ha un prezzo di $179 (offerta temporanea rispetto ai $199 MSRP), offre ora una cattura video più ampia e immersiva.

Il nuovo rapporto d'aspetto 4:3 utilizza le dimensioni complete del sensore, ideale per riprese in prima persona, selfie e condivisioni sui social media come Instagram, TikTok e Facebook. La funzionalità SuperView Digital Lens, precedentemente disponibile solo nei modelli più costosi, è ora offerta come opzione gratuita nell'app, consentendo agli utenti di convertire video 4:3 in formato 16:9 con un effetto grandangolare migliorato.

La fotocamera HERO ha ricevuto riconoscimenti da importanti recensori, tra cui The New York Times Wirecutter, che l'ha nominata "La migliore action cam economica." Gli aggiornamenti sono disponibili tramite l'app GoPro Quik su iOS e Android o tramite GoPro.com.

GoPro (NASDAQ: GPRO) ha anunciado actualizaciones significativas para su cámara HERO, mejorando sus capacidades con nuevas configuraciones de video en 4K y relación de aspecto 4:3, así como opciones de lente digital SuperView. La cámara de 86 gramos, con un precio de $179 (oferta temporal a partir de $199 MSRP), ahora ofrece una captura de video más amplia e inmersiva.

La nueva relación de aspecto 4:3 utiliza las dimensiones completas del sensor, ideal para perspectivas en primera persona, selfies y compartir en redes sociales como Instagram, TikTok y Facebook. La función de Lente Digital SuperView, que anteriormente solo estaba disponible en modelos más caros, ahora se ofrece como una opción gratuita en la aplicación, permitiendo a los usuarios convertir video 4:3 a formato 16:9 con un efecto de gran angular mejorado.

La cámara HERO ha sido reconocida por importantes reseñadores, incluido el Wirecutter del New York Times, que la nombró "La mejor cámara de acción económica." Las actualizaciones están disponibles a través de la aplicación GoPro Quik en iOS y Android o en GoPro.com.

고프로 (NASDAQ: GPRO)는 HERO 카메라에 대한 중요한 업데이트를 발표하여 새로운 4K 4:3 비디오 설정과 SuperView 디지털 렌즈 옵션으로 기능을 향상시켰습니다. 86그램의 카메라는 $179(정가 $199의 한정 할인 가격)로 더 넓고 몰입감 있는 비디오 캡처를 제공합니다.

새로운 4:3 비율은 센서의 전체 치수를 활용하여, 1인칭 시점, 셀카 촬영 및 Instagram, TikTok, Facebook과 같은 플랫폼에서의 소셜 미디어 공유에 이상적입니다. 이전에는 더 비싼 모델에서만 제공되던 SuperView 디지털 렌즈 기능은 이제 무료 앱 내 옵션으로 제공되어 사용자가 4:3 비디오를 16:9 형식으로 변환할 수 있습니다. 이로 인해 더욱 넓은 앵글 효과를 누릴 수 있습니다.

HERO 카메라는 뉴욕 타임스와 와이어커터를 포함한 주요 리뷰 사이트에서 인정을 받았으며, "최고의 가성비 액션 카메라"로 선정되기도 했습니다. 업데이트는 iOS 및 Android의 GoPro Quik 앱 또는 GoPro.com을 통해 이용할 수 있습니다.

GoPro (NASDAQ: GPRO) a annoncé des mises à jour significatives pour sa caméra HERO, améliorant ses capacités avec de nouveaux réglages vidéo 4K au format 4:3 et des options de lentilles numériques SuperView. La caméra de 86 grammes, au prix de 179 $ (offre temporaire par rapport à un prix de détail suggéré de 199 $), offre désormais un enregistrement vidéo plus large et immersif.

Le nouveau format 4:3 utilise les dimensions complètes du capteur, idéal pour les perspectives à la première personne, les selfies et le partage sur des plateformes de médias sociaux telles qu'Instagram, TikTok et Facebook. La fonction SuperView Digital Lens, précédemment réservée aux modèles plus chers, est désormais disponible en tant qu'option gratuite dans l'application, permettant aux utilisateurs de convertir des vidéos 4:3 au format 16:9 avec un effet grand-angle amélioré.

La caméra HERO a été reconnue par des critiques majeurs, y compris le Wirecutter du New York Times, qui l'a qualifiée de "meilleure caméra d'action économique." Les mises à jour sont disponibles via l'application GoPro Quik sur iOS et Android ou via GoPro.com.

GoPro (NASDAQ: GPRO) hat bedeutende Updates für seine HERO-Kamera angekündigt und deren Funktionen mit neuen 4K 4:3 Videoeinstellungen und SuperView Digital Lens-Optionen verbessert. Die 86 Gramm schwere Kamera kostet jetzt 179 $ (Sonderangebot statt 199 $ UVP) und bietet nun eine breitere und immersivere Videokapazität.

Das neue 4:3-Seitenverhältnis nutzt die vollen Maße des Sensors und ist ideal für Aufnahmen aus der Ich-Perspektive, Selfies und das Teilen in sozialen Medien wie Instagram, TikTok und Facebook. Die Funktion SuperView Digital Lens, die zuvor nur in höherpreisigen Modellen verfügbar war, wird jetzt als kostenlose In-App-Option angeboten, die es den Nutzern ermöglicht, 4:3-Videos in das 16:9-Format mit einem verbesserten Weitwinkel-Effekt umzuwandeln.

Die HERO-Kamera wurde von großen Rezensenten, darunter The New York Times Wirecutter, anerkannt, die sie als "Die beste budgetfreundliche Action-Kamera" bezeichnete. Die Updates sind über die GoPro Quik App für iOS und Android oder über GoPro.com verfügbar.

Positive
  • New feature additions (4K 4:3 video and SuperView) enhance product capabilities at no additional cost
  • Strong product recognition from major media outlets
  • Competitive pricing strategy at $179, positioned as best action camera under $200
  • Expanding features previously to premium models to lower-priced offerings
Negative
  • Price reduction from $199 to $179 may impact margins
  • Heavy reliance on entry-level market segment

Insights

This strategic software update for GoPro's entry-level HERO camera represents a calculated move in the highly competitive action camera market. The introduction of 4K 4:3 video and SuperView Digital Lens capabilities - previously premium features - at the $179 price point is particularly significant for several reasons:

Market Positioning Impact:

  • The feature upgrade substantially improves the value proposition in the important sub-$200 segment, where competition from budget brands is intensifying
  • By offering premium features through software updates rather than hardware releases, GoPro maintains production efficiency while enhancing product competitiveness
  • The timing suggests a defensive strategy to protect market share in the entry-level segment while preserving premium product differentiation

Strategic Implications:

  • The free software upgrade approach indicates a shift toward software-driven value creation, potentially reducing dependency on hardware refresh cycles
  • Focus on social media-optimized features (vertical video, TikTok/Instagram compatibility) shows alignment with current content creation trends
  • The lightweight design (86 grams) and enhanced wide-angle capabilities could help penetrate new use cases and user segments

Financial Considerations:

  • While the enhanced feature set could drive unit sales volume, the aggressive pricing might pressure margins
  • The strategy could impact upsell potential to higher-end models, requiring careful balance in feature differentiation
  • Investment in software development versus hardware innovations suggests a shift in R&D allocation that could affect long-term cost structure

The Smallest, Lightest and Widest Angle GoPro Camera, Ever—A Camera So Small, You'll Forget It's Mounted to Your Gear

Critically Acclaimed as the Best Action Camera Available for Under $200 Thanks to Unbeatable GoPro Quality

SAN MATEO, Calif., Jan. 30, 2025 /PRNewswire/ -- GoPro's (NASDAQ: GPRO) tiny, flyweight, 86-gram HERO action camera is getting a big upgrade that enables much wider, more immersive video with a new 4K 4:3 aspect ratio video setting and in-app SuperView Digital Lens option. Existing HERO owners can update their camera for free today via GoPro's app.

"The tiny HERO camera is so small and lightweight, you forget it's there," said GoPro founder and CEO, Nicholas Woodman.

The new 4:3 aspect ratio utilizes the sensor's full height and width when filming and is ideal for capturing:

  • Ultra-immersive first-person perspectives that make you and your audience feel "like you're there"

  • More engaging selfie shots that easily fit you, your family and friends and your surroundings into the shot

  • Taller videos that are better for sharing directly to Instagram, TikTok and Facebook

You can also crop your 4:3 videos to 16:9 aspect ratio for a more traditional widescreen look.

There's also a new SuperView Digital Lens option available in the GoPro Quik App, which lets you convert your massively wide angle 4:3 video into a 16:9 video with a "that's so insanely wide" effect. SuperView makes everything you capture look faster, more immersive and more exciting. Previously only available in more expensive GoPro cameras, the SuperView Digital Lens setting is now available for free as an in-app option for the tiny $179* HERO camera.

With these new updates, the 86-gram HERO camera is now the combined smallest, lightest and widest angle GoPro, ever.

"The new, tiny HERO camera is so small and lightweight, you forget it's there. It's brilliant for everyone from kids to experienced GoPro users looking for the ultimate miniature ultra-wide-angle camera from GoPro," said GoPro's founder and CEO, Nicholas Woodman. "HERO has become one of my favorite GoPros ever, and I'm stoked we continue to improve its performance with each new update," Woodman added.

Independent reviewers are celebrating HERO as the world's best action camera for under $200 thanks to its renowned GoPro quality, simplicity and diminutive size and weight:

  • The New York Times Wirecutter named HERO "The best budget-friendly action camera."

  • CBS News says: "The GoPro HERO camera is priced at just $200, so it's the perfect entry-level action camera that can also serve as an everyday point-and-shoot option."

  • ZD Net notes: "The GoPro 4K [HERO] condenses the main features that people want from an action camera—ruggedness, stabilized 4K video, and broad accessory base of attachments and mounts—and packs them into a small, versatile, easy to use camera."

  • Unofficial Networks' key takeaway is: "For the person who's just hoping to capture memories, get some good quality footage of their big ski trip, or get their first action camera, the GoPro HERO could be an amazing way to do so."

HERO's exciting new, ultra-wide 4:3 video and Superview Digital Lens updates are available now via the GoPro Quik app on iOS and Android or on GoPro.com.

*The $199 MSRP 4K HERO camera is currently available for $179 for a limited time. Check GoPro.com or your local GoPro retailer for the best deal on a HERO camera.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com

Connect with GoPro on FacebookInstagramLinkedInTikTokXYouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/gopros-tiny-179-4k-hero-camera-now-captures-ultra-wide-immersive-video-with-new-43-video-setting-and-superview-digital-lens-settings-302364232.html

SOURCE GoPro, Inc.

FAQ

What are the new features added to GoPro HERO (GPRO) in January 2025?

GoPro added 4K 4:3 aspect ratio video settings and SuperView Digital Lens options to the HERO camera, enabling wider and more immersive video capture.

How much does the new GoPro HERO (GPRO) camera cost in 2025?

The GoPro HERO is available for $179 ( time offer), reduced from its regular MSRP of $199.

What is the weight of the new GoPro HERO (GPRO) camera?

The GoPro HERO camera weighs 86 grams, making it the smallest, lightest, and widest angle GoPro ever.

How can existing GoPro HERO (GPRO) owners access the new features?

Existing HERO owners can update their camera for free through the GoPro Quik app on iOS and Android or via GoPro.com.

What major publications have reviewed the GoPro HERO (GPRO) camera?

The camera has been reviewed by The New York Times Wirecutter, CBS News, ZD Net, and Unofficial Networks, with Wirecutter naming it the best budget-friendly action camera.

GoPro, Inc.

NASDAQ:GPRO

GPRO Rankings

GPRO Latest News

GPRO Stock Data

164.82M
125.34M
2.39%
53.91%
3.18%
Consumer Electronics
Photographic Equipment & Supplies
Link
United States of America
SAN MATEO