GoPro's 5th Million Dollar Challenge Breaks Records, Awards $1 Million to HERO11 Black + Mini Camera Customers Globally

Rhea-AI Summary

GoPro (NASDAQ: GPRO) has launched its fifth Million Dollar Challenge, receiving a record 42,446 video submissions from 126 countries—marking a 66% year-over-year increase. The contest exclusively featured clips from GoPro's latest HERO11 Black and HERO11 Black Mini cameras. A total of 55 creators from 21 countries were awarded $1 million, each receiving $18,181.81 for their winning submissions, highlighting the creativity of GoPro users. Over the past five years, GoPro has awarded $5 million to contest participants. The submission window ran from January 26 to April 2, culminating in a premiere announcement on April 26.

Positive

• Record-breaking 42,446 submissions, 66% increase year-over-year.
• Awarded $1 million in total to winning creators, promoting user engagement.
• 55 creators from 21 countries showcased, enhancing global brand visibility.

Negative

• None.

55 Creators Were Selected Out of 42,446 Video Clip Submissions From 126 Countries, a 66% Increase in Submissions Year-Over-Year

SAN MATEO, Calif., April 26, 2023 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced the release of its fifth Million Dollar Challenge. The 100% user-generated highlight reel features video captured exclusively on the newest flagship HERO11 Black and HERO11 Black Mini cameras. Ultimately, 55 creators representing 21 countries made the cut receiving $18,181.81 for their submission.

The three-minute, HERO11-customer-stoke video celebrates the joy that comes from capturing and sharing unique experiences with a GoPro. This year's Million Dollar Challenge generated a record 42,446 total video clip submissions, representing a 66% increase in submissions year-over-year.

"The HERO11 Black and Mini Million Dollar Challenge video celebrates the creativity of our inspired customers," said GoPro Founder and CEO, Nicholas Woodman. "Congratulations to this year's creators—your videos inspire millions of people around the world to pursue their own interests and passions."

GoPro has awarded $5 million dollars to Million Dollar Challenge award recipients over the past five years using a simple call to action: Use the latest flagship camera to capture something inspiring and submit your raw video clip to GoPro Awards via the GoPro Quik app or GoPro.com/Awards. The HERO11 Black + Mini contest window ran for just under 10 weeks from Jan. 26 through April 2.

Award recipients learned if they made the cut by watching the global premiere on April 26 at 6AM PT/9AM ET. If their video clip was featured, they then knew they'd earned their place in GoPro history and $18,181.81 of the $1 million prize.

For a complete list of GoPro Million Dollar Challenge award recipients, visit GoPro's blog, The Current. Visit GoPro.com to learn more about HERO11 Black and HERO11 Black Mini.

About GoPro, Inc. (NASDAQ: GPRO)

Founded in 2002, GoPro helps the world to capture and share itself in immersive and exciting ways.

For more information, visit GoPro.com. Open roles can be found on our careers page. Members of the press can access official logos and imagery on our press portal. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog, The Current.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

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SOURCE GoPro, Inc.

FAQ

What is the significance of GoPro's fifth Million Dollar Challenge?

The challenge broke records with 42,446 submissions, highlighting strong user engagement.

How much did GoPro award in total for the Million Dollar Challenge?

GoPro awarded $1 million, with each of the 55 winners receiving $18,181.81.

When did the submission window for the Million Dollar Challenge open and close?

The submission window ran from January 26 to April 2.

What cameras were featured in this year's Million Dollar Challenge?

The contest featured videos captured exclusively on the HERO11 Black and HERO11 Black Mini cameras.

How has the participation changed from previous years?

There was a 66% increase in submissions compared to the previous year.