LG Display Begins Mass Production of Ultra-large Automotive Display Solutions to Revolutionize Driving Experience
LG Display (LPL) has commenced mass production of the industry's first 40-inch Pillar to Pillar (P2P) automotive display, marking a significant advancement in Software-Defined Vehicle (SDV) technology. The ultra-large display spans the entire front area of both driver and passenger seats, enabling simultaneous access to multiple functions including digital dashboard, navigation, climate control, entertainment, and games without screen transitions.
The display features innovative Switchable Privacy Mode (SPM) technology, allowing passengers to enjoy entertainment while keeping content invisible to the driver. It also incorporates local dimming technology to reduce heat generation and power consumption, particularly beneficial for electric vehicles. The P2P display will be installed in the Afeela, a next-generation electric vehicle from Sony Honda Mobility, combining Sony's IT expertise with Honda's manufacturing capabilities.
LG Display (LPL) ha avviato la produzione di massa del primo display automobilistico Pillar to Pillar (P2P) da 40 pollici del settore, segnando un avanzamento significativo nella tecnologia dei Veicoli Definiti dal Software (SDV). Il display ultra-grande copre l'intera area anteriore sia del sedile del conducente che del passeggero, consentendo l'accesso simultaneo a più funzioni, tra cui cruscotto digitale, navigazione, controllo climatico, intrattenimento e giochi, senza transizioni dello schermo.
Il display presenta una tecnologia innovativa di Modalità Privacy Switchable (SPM), che consente ai passeggeri di godere dell'intrattenimento mantenendo invisibile il contenuto per il conducente. Inoltre, incorpora tecnologia di oscuramento locale per ridurre la generazione di calore e il consumo energetico, particolarmente vantaggiosa per i veicoli elettrici. Il display P2P sarà installato nell'Afeela, un veicolo elettrico di nuova generazione di Sony Honda Mobility, che combina l'expertise IT di Sony con le capacità produttive di Honda.
LG Display (LPL) ha comenzado la producción en masa del primer pantalla automotriz Pillar to Pillar (P2P) de 40 pulgadas de la industria, marcando un avance significativo en la tecnología de Vehículos Definidos por Software (SDV). La pantalla ultra grande abarca toda el área frontal de los asientos del conductor y del pasajero, permitiendo el acceso simultáneo a múltiples funciones, incluyendo el tablero digital, navegación, control climático, entretenimiento y juegos sin transiciones de pantalla.
La pantalla cuenta con una innovadora tecnología de Modo de Privacidad Cambiable (SPM), que permite a los pasajeros disfrutar del entretenimiento mientras mantiene el contenido invisible para el conductor. También incorpora tecnología de atenuación local para reducir la generación de calor y el consumo de energía, siendo especialmente beneficiosa para los vehículos eléctricos. La pantalla P2P se instalará en el Afeela, un vehículo eléctrico de nueva generación de Sony Honda Mobility, combinando la experiencia en TI de Sony con las capacidades de fabricación de Honda.
LG 디스플레이 (LPL)는 업계 최초의 40인치 필라 투 필라 (P2P) 자동차 디스플레이의 대량 생산을 시작하며 소프트웨어 정의 차량 (SDV) 기술의 중요한 발전을 나타냅니다. 이 초대형 디스플레이는 운전석과 조수석의 전체 전면 영역을 가로지르며, 디지털 대시보드, 내비게이션, 기후 제어, 엔터테인먼트 및 게임을 포함한 여러 기능에 동시에 접근할 수 있도록 하여 화면 전환 없이 사용이 가능합니다.
디스플레이는 스위치 가능한 프라이버시 모드 (SPM) 기술을 특징으로 하여 승객이 콘텐츠를 운전자가 볼 수 없도록 하면서도 엔터테인먼트를 즐길 수 있게 합니다. 또한 열 발생과 전력 소비를 줄이기 위해 로컬 디밍 기술을 통합하여 전기차에 특히 유용합니다. P2P 디스플레이는 소니의 IT 전문성과 혼다의 제조 능력을 결합한 소니 혼다 모빌리티의 차세대 전기차인 Afeela에 장착될 예정입니다.
LG Display (LPL) a commencé la production de masse du premier écran automobile Pillar to Pillar (P2P) de 40 pouces de l'industrie, marquant une avancée significative dans la technologie des Véhicules Définis par Logiciel (SDV). L'écran ultra-large couvre toute la zone avant des sièges conducteur et passager, permettant un accès simultané à plusieurs fonctions, y compris le tableau de bord numérique, la navigation, le contrôle climatique, le divertissement et les jeux sans transitions d'écran.
L'écran dispose d'une technologie innovante de Mode de Confidentialité Commutable (SPM), permettant aux passagers de profiter de l'entertainement tout en gardant le contenu invisible pour le conducteur. Il intègre également une technologie de gradation locale pour réduire la génération de chaleur et la consommation d'énergie, particulièrement bénéfique pour les véhicules électriques. L'écran P2P sera installé dans l'Afeela, un véhicule électrique de nouvelle génération de Sony Honda Mobility, combinant l'expertise informatique de Sony avec les capacités de fabrication de Honda.
LG Display (LPL) hat mit der Massenproduktion des ersten 40-Zoll Pillar to Pillar (P2P) Automobildisplays der Branche begonnen, was einen bedeutenden Fortschritt in der Technologie der Software-definierten Fahrzeuge (SDV) darstellt. Das ultra-große Display erstreckt sich über den gesamten vorderen Bereich sowohl des Fahrer- als auch des Beifahrersitzes und ermöglicht den gleichzeitigen Zugriff auf mehrere Funktionen, darunter digitales Armaturenbrett, Navigation, Klimakontrolle, Unterhaltung und Spiele, ohne Bildschirmwechsel.
Das Display verfügt über innovative wechselbare Datenschutzmodus (SPM) Technologie, die es Passagieren ermöglicht, Unterhaltung zu genießen, während der Inhalt für den Fahrer unsichtbar bleibt. Es integriert auch lokale Dimmtechnologie, um die Wärmeentwicklung und den Stromverbrauch zu reduzieren, was besonders vorteilhaft für Elektrofahrzeuge ist. Das P2P-Display wird im Afeela installiert, einem Elektrofahrzeug der nächsten Generation von Sony Honda Mobility, das Sonys IT-Expertise mit Hondas Fertigungskapazitäten kombiniert.
- First-to-market with 40-inch P2P automotive display mass production
- Secured contract with Sony Honda Mobility for Afeela EV
- Proprietary SPM technology provides competitive advantage
- Local dimming technology reduces power consumption
- None.
Insights
LG Display's commencement of mass production for 40-inch P2P automotive displays represents a strategic breakthrough in the rapidly evolving automotive interface market. The technology's integration into Sony Honda Mobility's Afeela sedan provides immediate validation and a high-profile launch platform, potentially catalyzing adoption by other manufacturers.
The technical specifications reveal several competitive advantages:
- The proprietary Switchable Privacy Mode (SPM) technology addresses a critical safety concern while maintaining ultra-high-definition resolution - a combination that competitors haven't matched.
- The implementation of local dimming technology delivers dual benefits: reduced heat generation and lower power consumption, particularly important for EVs where energy efficiency directly impacts range.
- The full-width display integration eliminates the need for physical buttons, reducing manufacturing complexity and component costs while enabling software-based interface updates.
From a market perspective, this positions LG Display at the forefront of two converging trends: the shift toward software-defined vehicles and the increasing importance of in-car entertainment systems. The ability to mass-produce these sophisticated displays demonstrates manufacturing capability that creates significant barriers to entry for competitors.
The timing is particularly strategic as the automotive industry undergoes a fundamental transformation toward electric and autonomous vehicles. These vehicles require more sophisticated interfaces for both control and entertainment, making LG Display's P2P solution particularly relevant. The partnership with Sony Honda Mobility also suggests potential for premium pricing and higher margins compared to traditional automotive displays.
The technology's ability to simultaneously display multiple functions without compromising visibility or functionality addresses a key user experience challenge in modern vehicles. This could accelerate the adoption of larger displays across various vehicle segments, potentially expanding LG Display's addressable market beyond premium vehicles.
A P2P display is an ultra-large automotive panel that fully covers the area in front of the driver's and front passenger's seats.
The performance of an SDV, which is controlled by software to enhance driving convenience, requires the installation of large displays that make it easy to see a variety of information and control vehicle functions. As a result, the ultra-large P2P solution is gaining attention as a next-generation mobility display.
LG Display is ramping up its SDV strategy through the mass production of its 40-inch P2P, which offers a personalized infotainment experience for both the driver and passengers. It raises user convenience by allowing the simultaneous display of advanced infotainment functions, from a digital dashboard and navigation to climate control, movies, music, and even games - all without screen transitions.
As a result, this ultra-large display enables immediate access to varied information and easy control of vehicle functions without limitations, as opposed to previous automotive displays where navigation instructions might disappear or shrink when accessing other functions like climate control or music.
Switchable Privacy Mode (SPM) viewing angle control technology has also been applied to help the driver stay focused on the road. SPM, which LG Display was the first in the industry to commercialize, allows the front passenger to watch movies or play games on the display in front of them even as it remains invisible from the driver's seat.
As viewing angle control technology has emerged as a key safety feature amid the trend toward larger automotive displays, LG Display's SPM is distinguished by achieving ultra-high-definition resolution while still controlling the viewing angle.
In addition, local dimming technology has been applied for the first time, reducing heat generation and power consumption. This further increases the driving efficiency of next-generation mobility options such as electric vehicles.
The innovative design potential of future mobility is also maximized as physical buttons are minimized and various functions can be controlled via the ultra-large display.
The company's 40-inch P2P will be installed in the Afeela, the first sedan from Japanese joint venture Sony Honda Mobility. The Afeela is a next-generation electric vehicle that combines Sony's advanced IT and entertainment technologies with Honda's expertise in vehicle manufacturing. The ultra-large display is expected to maximize AI-based driver assistance systems and various entertainment functions.
"Based on our industry-leading proprietary technology, outstanding product competitiveness, and stable supply capabilities, we will continue to present innovative solutions that provide differentiated customer value in the SDV era." said Keuk-sang Kwon, Head of Auto Business Group at LG Display.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in
Media Contact:
Joo Yeon Jennifer Ha, Manager, Communication Team
Email: hjy05@lgdisplay.com
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SOURCE LG Display
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