GoPro Partners with Kimpex for Distribution in Canada

Rhea-AI Summary

GoPro (NASDAQ: GPRO) has announced a new distribution partnership with Kimpex Powersports in Canada, expanding its reach to over 2,300 dealers across the country. The agreement allows Kimpex to distribute GoPro's full range of cameras and accessories through its extensive powersports sales network.

The partnership covers various retail outlets, including on-road and off-road powersports, ATV/UTV, marine, and snowmobile specialty shops. Kimpex will provide select dealers with new GoPro product displays and offer training and support for end customers. This collaboration aims to enhance product availability and brand presence across Canada's powersports dealer network.

Positive

• Expansion of distribution network to 2,300+ dealers in Canada
• Enhanced market presence in the powersports segment
• Improved product accessibility for Canadian customers
• New in-store merchandising and training support implementation

Negative

• None.

Insights

Market Research Analyst

This distribution partnership with Kimpex represents a strategic expansion of GoPro's retail presence in Canada's powersports sector, but its impact needs careful consideration within the context of GoPro's current market position. The partnership's reach to 2,300+ dealers significantly expands GoPro's potential points of sale in Canada, particularly in the lucrative powersports segment that includes ATVs, UTVs, marine vehicles, and snowmobiles.

The timing is particularly strategic as it aligns with Canada's strong winter sports market and the upcoming spring/summer powersports season. The comprehensive nature of the partnership, including dedicated product displays and staff training, suggests a serious commitment to building brand presence in physical retail locations, which could help counter the dominance of online sales channels.

However, given GoPro's current market capitalization of $164.8 million, this partnership, while positive, may have a modest initial impact on overall revenue. The Canadian powersports market, while substantial, represents a fraction of GoPro's total addressable market. The key value proposition lies in the potential for increased brand visibility and market penetration in a region where winter sports and powersports are particularly popular, possibly leading to stronger seasonal sales patterns.

The partnership's focus on specialized powersports retailers rather than mass-market channels suggests a strategic return to GoPro's core adventure sports roots, which could help reinforce brand identity and potentially command better margins through specialized retail channels. The provision of training and support infrastructure indicates a long-term commitment to the Canadian market, though the revenue impact will likely build gradually over time as the partnership matures.

Kimpex, the Premier Powersports Distributor in Canada, to Service Network of More than 2,300 Dealers with GoPro Products

SAN MATEO, Calif., Feb. 13, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced a new distribution partnership with Kimpex Powersports in Canada to sell GoPro products through one of the largest powersports sales networks in the region. The deal enables Kimpex to provide its network of more than 2,300 dealers with the full range of GoPro cameras and accessories. Now, customers in Canada will have greater access to a wide selection of GoPro products, including the latest products and innovations.

"Partnering with GoPro marks an exciting chapter for Kimpex and our extensive network of dealers. GoPro is synonymous with adventure and innovation, and we couldn't be more thrilled to bring their cutting-edge products to customers across Canada," said Michel Cote, Vice President of Sales at Kimpex Canada. "This partnership not only enhances our product offering but also reinforces our commitment to providing the best gear for powersports enthusiasts. Together, we're poised to elevate the experience for our customers and inspire new adventures."

Kimpex will distribute GoPro cameras and accessories to retail outlets across Canada, including on-road and off-road powersports—ATV/UTV, marine and snowmobile specialty shops and dealers. Under the new distribution agreement, Kimpex will provide select dealers with new GoPro product displays and offer training and support to help end customers shop for GoPro products.

"Powersports have always been at the core of GoPro's DNA, and we're fired up to be addressing the Canadian market with Kimpex," said Dean Jahnke, GoPro's Senior Vice President of Global Sales and Channel Marketing. "Partnering with Kimpex ensures that GoPro products will be more widely available across Canada, benefiting from expanded in-store merchandising and brand presence in the region's extensive network of powersports dealers."

About GoPro, Inc. (NASDAQ: GPRO)

GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

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SOURCE GoPro, Inc.

FAQ

How many dealers will distribute GoPro (GPRO) products through the Kimpex partnership in Canada?

The Kimpex partnership will distribute GoPro products through more than 2,300 dealers across Canada.

What types of retail outlets will carry GoPro (GPRO) products under the Kimpex distribution agreement?

The distribution agreement covers on-road and off-road powersports, ATV/UTV, marine, and snowmobile specialty shops and dealers.

What support will Kimpex provide to dealers for GoPro (GPRO) products?

Kimpex will provide select dealers with new product displays and offer training and support to help end customers shop for GoPro products.

What products will be available through the GoPro (GPRO) and Kimpex distribution partnership?

The partnership will offer the full range of GoPro cameras and accessories through Kimpex's distribution network.