GoPro Announces Updated 360 Experience Featuring Refreshed $349 MAX Camera, All-New 360 Editing Experience + AI-Powered Object Tracking in the Quik App and Adobe Plugins
GoPro (NASDAQ: GPRO) announced a comprehensive update to its 360 product lineup, featuring a refreshed MAX 360 camera at $349.99 MSRP. The camera now includes a MAX Enduro Battery and upgraded mounting system compatible with standard ¼-20 tripod mounts.
The company also unveiled a revamped 360 mobile editing experience in its Quik App, introducing new features including AI-Powered Object Tracking, Keyframing, CameraFx for dynamic movements, Automatic Transitions, Single Clip Edits, and a new Frame Grab Tool. GoPro Premium and Premium+ subscribers receive unlimited cloud storage with cloud-based 360 footage editing capabilities.
Additionally, GoPro launched a new Reframe plugin for Adobe Premier Pro and After Effects, enabling desktop editors to adjust various parameters for both 360 and 2D media.
GoPro (NASDAQ: GPRO) ha annunciato un aggiornamento completo della sua linea di prodotti 360, presentando una nuova camera MAX 360 al prezzo consigliato di $349.99. La camera ora include una batteria MAX Enduro e un sistema di montaggio aggiornato compatibile con i supporti standard da ¼-20.
L'azienda ha anche svelato un'esperienza di editing mobile 360 rinnovata nella sua Quik App, introducendo nuove funzionalità tra cui il tracciamento degli oggetti alimentato dall'IA, il keyframing, CameraFx per movimenti dinamici, transizioni automatiche, modifiche a clip singole e un nuovo strumento di cattura fotogrammi. Gli abbonati a GoPro Premium e Premium+ ricevono spazio di archiviazione illimitato nel cloud con capacità di editing di filmati 360 basati sul cloud.
Inoltre, GoPro ha lanciato un nuovo plugin Reframe per Adobe Premiere Pro e After Effects, che consente agli editor desktop di regolare vari parametri sia per i media 360 che per i media 2D.
GoPro (NASDAQ: GPRO) anunció una actualización completa de su línea de productos 360, presentando una nueva cámara MAX 360 con un precio de venta recomendado de $349.99. La cámara ahora incluye una batería MAX Enduro y un sistema de montaje mejorado compatible con soportes estándar de ¼-20.
La compañía también reveló una experiencia de edición móvil 360 renovada en su Quik App, introduciendo nuevas funciones que incluyen seguimiento de objetos impulsado por IA, keyframing, CameraFx para movimientos dinámicos, transiciones automáticas, ediciones de clips individuales y una nueva herramienta de captura de fotogramas. Los suscriptores de GoPro Premium y Premium+ reciben almacenamiento en la nube ilimitado con capacidades de edición de metraje 360 basadas en la nube.
Además, GoPro lanzó un nuevo plugin Reframe para Adobe Premiere Pro y After Effects, que permite a los editores de escritorio ajustar varios parámetros tanto para medios 360 como 2D.
고프로 (NASDAQ: GPRO)는 360 제품 라인업에 대한 종합 업데이트를 발표하며, 새롭게 리프레시된 MAX 360 카메라를 $349.99의 권장 소비자 가격으로 선보였습니다. 이 카메라는 이제 MAX 엔듀로 배터리와 표준 ¼-20 삼각대 마운트와 호환되는 업그레이드된 장착 시스템을 포함합니다.
회사는 또한 Quik App에서 개편된 360 모바일 편집 경험을 공개하며, AI 기반 객체 추적, 키프레임 설정, 동적 움직임을 위한 CameraFx, 자동 전환, 단일 클립 편집 및 새로운 프레임 잡기 도구와 같은 새로운 기능을 도입했습니다. GoPro 프리미엄 및 프리미엄+ 구독자는 클라우드 기반 360 영상 편집 기능과 함께 무제한 클라우드 저장소를 이용할 수 있습니다.
추가로, 고프로는 어도비 프리미어 프로 및 애프터 이펙트를 위한 새로운 리프레임 플러그인을 출시하여 데스크탑 편집자가 360 및 2D 미디어의 다양한 매개변수를 조정할 수 있도록 합니다.
GoPro (NASDAQ: GPRO) a annoncé une mise à jour complète de sa gamme de produits 360, présentant une nouvelle caméra MAX 360 au prix de 349,99 $. La caméra comprend désormais une batterie MAX Enduro et un système de montage amélioré compatible avec les supports standard ¼-20.
L'entreprise a également dévoilé une expérience de montage mobile 360 rénovée dans son Quik App, introduisant de nouvelles fonctionnalités telles que le suivi d'objets alimenté par IA, le keyframing, CameraFx pour des mouvements dynamiques, des transitions automatiques, des modifications de clips uniques et un nouvel outil de capture de cadre. Les abonnés GoPro Premium et Premium+ bénéficient d'un stockage cloud illimité avec des capacités de montage de séquences 360 basées sur le cloud.
De plus, GoPro a lancé un nouveau plugin Reframe pour Adobe Premiere Pro et After Effects, permettant aux éditeurs de bureau d'ajuster divers paramètres pour les médias 360 et 2D.
GoPro (NASDAQ: GPRO) hat ein umfassendes Update seiner 360-Produktlinie angekündigt und eine aktualisierte MAX 360-Kamera zum empfohlenen Verkaufspreis von 349,99 $ präsentiert. Die Kamera enthält jetzt einen MAX Enduro-Akku und ein verbessertes Montagesystem, das mit Standard-¼-20-Stativhalterungen kompatibel ist.
Das Unternehmen stellte außerdem eine überarbeitete 360-mobiler Bearbeitungserfahrung in der Quik App vor und führte neue Funktionen ein, darunter KI-gestütztes Objekttracking, Keyframing, CameraFx für dynamische Bewegungen, automatische Übergänge, Einzelclip-Bearbeitungen und ein neues Frame Grab Tool. GoPro Premium- und Premium+-Abonnenten erhalten unbegrenzten Cloud-Speicher mit cloudbasierten 360-Footage-Bearbeitungsfunktionen.
Darüber hinaus hat GoPro ein neues Reframe-Plugin für Adobe Premiere Pro und After Effects eingeführt, das es Desktop-Editoren ermöglicht, verschiedene Parameter sowohl für 360- als auch für 2D-Medien anzupassen.
- Reduced pricing for MAX 360 camera to $349.99, making it more competitive
- Introduction of new revenue stream through Adobe plugins
- Enhanced product features including cloud storage and AI capabilities
- Potential for increased Premium/Premium+ subscriptions through new cloud features
- Significant price reduction from original MAX camera might impact margins
Insights
GoPro's latest announcement reveals a sophisticated strategy to revitalize their 360 camera segment while building a stronger ecosystem play. The $349.99 price point for the refreshed MAX camera represents a careful balance between margin preservation and market penetration, especially considering the enhanced feature set including the MAX Enduro Battery and universal mounting compatibility.
The integration of AI-powered object tracking and advanced editing features in the Quik App signals a significant technological advancement that addresses key user pain points in 360 content creation. This software-first approach has two strategic implications: First, it creates a stronger lock-in effect through the GoPro ecosystem, potentially driving higher Premium subscription adoption. Second, it positions GoPro more firmly in the professional content creation space through the Adobe plugins integration.
The cloud-based editing capabilities for Premium subscribers represent a strategic shift toward recurring revenue streams, moving away from pure hardware sales. This business model transformation is important for long-term sustainability, especially given the challenging market dynamics in the action camera segment.
The comprehensive software ecosystem development, combining mobile and desktop editing solutions, creates a meaningful differentiation from competitors who primarily focus on hardware specifications. This strategic moat could help GoPro maintain pricing power and market share in the increasingly competitive action camera market.
The GoPro Quik App Simplifies the 360 Mobile Editing Experience, Bringing AI Object Tracking, Keyframing, Digital Lens Options, Preset CameraFXs, Cloud-Hosted Edits and More to Your Phone
Professional Video Editors Can Leverage the Magic of Reframe on Desktop with the 'GoPro Reframe' Plugin on Adobe Premiere Pro and After Effects
GoPro also introduced a totally updated 360 mobile editing experience in its Quik App, now featuring a slew of new, easy-to-use features that make 360 editing MAX footage easier than ever:
- AI-Powered Object Tracking: Pick a subject and Quik uses the power of AI to keep that object in view and in focus, automatically, for the entirety of the clip.
- Keyframing: Set your view precisely where you want it. And adjust the Digital Lens setting to dial in your perfect edit.
- CameraFx: Add dynamic, cinematic camera movements like backflips, barrel rolls and more with just a tap.
- Automatic Transitions: Add and combine unlimited ReFrame Modes throughout an edit, and Quik will create smooth transitions between the clips.
- Single Clip Edits: Add filters, change volume or make color adjustments to single clips from 360 photos and videos.
- New Frame Grab Tool: For easier creation of photos from video stills.
"MAX never misses—and that's why it's the go-to 360 camera for the world's most creative athletes, adventurers and content creators. Getting 'the shot' has never been this easy," says GoPro Founder and CEO, Nicholas Woodman. "And with the Quik App's new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it's never been this easy or fun to edit your 360 content into amazing sharable moments."
"And this is just the beginning," Woodman adds. "We're excited to launch powerful new app features on an ongoing basis to keep taking the GoPro 360 experience further and further this year."
GoPro Premium and Premium+ subscribers also get unlimited cloud storage and can now edit 360 footage directly from the cloud.
Desktop editors can also get the magic of Reframe in Adobe Premier Pro and After Effects, with the all-new GoPro Reframe plugin. Through the plugin, users can adjust angle, position, lens curvature, horizon level, motion blur and more for their 360 and 2D media.
The GoPro MAX 360 camera continues to be the ultimate companion to Reframe, available on the GoPro Quik app on both iOS and Android. Purchase MAX at GoPro.com or your local retailer for
About GoPro, Inc. (NASDAQ: GPRO)
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SOURCE GoPro, Inc.
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