GoPro Named Official Camera of Iconic Vans Pipe Masters Surf Contest

Rhea-AI Summary

GoPro (GPRO) partners with Vans to deliver immersive POV footage from the iconic Vans Pipe Masters surf contest, aiming to provide an elevated viewer experience from the competitors' point of view. The 2022 contest reached over 700K live viewers and garnered more than 14M views of event content. The competition window for the invite-only contest opens today and runs through Dec. 20, with 40 men and 20 women vying for the Vans Pipe Master title. GoPro Surf team athletes competing in this year's event include Mason and Coco Ho, Jamie O'Brien, and Nathan Florence, the Big Wave Challenge's Surfer of the Year and Rider of the Year.

Positive

• Partnership with Vans provides a unique opportunity to showcase POV footage from the iconic Vans Pipe Masters surf contest, enhancing the viewer experience.
• The 2022 contest reached over 700K live viewers and garnered more than 14M views of event content, indicating high audience engagement.
• Presence of GoPro Surf team athletes like Mason and Coco Ho, Jamie O'Brien, and Nathan Florence adds to the event's excitement and appeal.

Negative

• None.

The World's Most Versatile Camera to Deliver Epic Perspectives from the Legendary Pipeline Wave on the North Shore of Oahu

SAN MATEO, Calif., Dec. 8, 2023 /PRNewswire/ -- GoPro (NASDAQ: GPRO) today announced a new partnership with Vans that will deliver immersive POV footage from the lineup at the iconic Vans Pipe Masters surf contest. GoPro is the official camera of the event, featuring the world's top tube riders vying for the title. The Vans Pipe Masters contest is the most globally watched surf event in the world, with the 2022 contest reaching more than 700K live viewers and garnering more than 14M views of event content.

"GoPro is a leader in bringing a unique perspective—the surfers' point of view—to the viewer. We're excited to partner with an innovative company like GoPro to provide an elevated viewer experience from the competitors' point of view at the Vans Pipe Masters," says Scott Sisamis, Director of Brand Marketing Surf, at Vans.

The competition window for the invite-only contest opens today and runs through Dec. 20.

Overall, 40 men and 20 women will vie for the Vans Pipe Master title. Athletes from the GoPro Surf team competing in this year's event include Mason and Coco Ho, Jamie O'Brien and the Big Wave Challenge's Surfer of the Year and Rider of the Year, Nathan Florence.

"We're stoked to partner with Vans and to give viewers a taste of what it's like to compete in heavy surf at one of the world's most legendary waves," says Rick Loughery, Vice President of Global Marketing and Communications, at GoPro.

Watch a live stream of the competition finals on the GoPro YouTube Channel. For more information about Vans Pipe Masters and how to watch daily, visit vanspipemasters.com.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and US News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-named-official-camera-of-iconic-vans-pipe-masters-surf-contest-302009844.html

SOURCE GoPro, Inc.

FAQ

What is the partnership between GoPro and Vans for the Vans Pipe Masters surf contest?

GoPro has partnered with Vans to deliver immersive POV footage from the iconic Vans Pipe Masters surf contest, aiming to provide an elevated viewer experience from the competitors' point of view.

How many live viewers did the 2022 Vans Pipe Masters contest reach?

The 2022 contest reached over 700K live viewers and garnered more than 14M views of event content, indicating high audience engagement.

Which athletes from the GoPro Surf team are competing in this year's Vans Pipe Masters event?

Mason and Coco Ho, Jamie O'Brien, and Nathan Florence, the Big Wave Challenge's Surfer of the Year and Rider of the Year, are competing in this year's Vans Pipe Masters event.