ENTAIN PLC UNSP/ADR - GMVHY STOCK NEWS

BetMGM announces its partnership with the Cincinnati Reds as the Official Sports Betting Partner, strengthening its presence in Ohio ahead of the January 1, 2023 launch of legalized sports betting. A retail sportsbook will open at Great American Ball Park, enhancing fan experiences with year-round betting options. The multi-year agreement includes prominent BetMGM signage and VIP experiences for fans. This partnership follows BetMGM’s ongoing relationship with Major League Baseball, aimed at expanding its market reach and emphasizing responsible gaming education.

BetMGM launched a new commercial featuring hockey legends Wayne Gretzky and Connor McDavid, coinciding with the upcoming NHL season. The humorous spot showcases the players' interactions, emphasizing BetMGM's app. Created by 72andSunny and directed by Peter Berg, the campaign promotes BetMGM's 'IT'S ON' initiative. McDavid joined as a brand ambassador in March, alongside Gretzky, who has been with BetMGM since June 2021. The BetMGM app focuses on responsible gaming education, integrating tools like GameSense for users.

BetMGM announced the launch of NHL-branded casino games, including roulette, blackjack, baccarat, and the live Money Wheel game, Dream Catcher, available in New Jersey, Ontario, Pennsylvania, and Michigan. Developed with Evolution, these games feature immersive 3D animations and interactive elements. This partnership aims to enhance fan engagement with the NHL. BetMGM emphasizes responsible gaming through its GameSense program. The initiative is set against a backdrop of BetMGM's ongoing expansion into new markets, reinforcing its competitive position in the gaming industry.

BetMGM has appointed Vanessa Hudgens as its new celebrity brand ambassador to enhance its marketing efforts across iGaming and Casino platforms. Known for her role in High School Musical, Hudgens aims to engage diverse audiences through innovative promotional strategies. BetMGM, a prominent name in sports betting and gaming, focuses on responsible gaming and offers resources like GameSense to assist players. This partnership is set against the backdrop of BetMGM's continued expansion into new markets.

The largest online gaming operators in the U.S. have established the first industry-led responsible gaming standards through a 12-point pledge aimed at promoting responsible online gaming. This initiative coincides with Responsible Gaming Education Month as designated by the American Gaming Association. Key participants include Bally's, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International. The principles focus on preventing underage gaming, promoting informed choices, and fostering a responsible gaming culture. Operators will also collaborate with policymakers and experts to address problem gaming effectively.

BetMGM has partnered with NBC Sports for the 2022 NFL season, integrating betting insights into shows like Football Night in America. The collaboration features segments hosted by Chris Simms and Matthew Berry, providing real-time betting odds and analysis. NBC's digital platforms will also highlight BetMGM's odds in various content. This partnership aims to engage football fans and expand BetMGM's market presence while promoting responsible gaming through GameSense. Both companies anticipate strong viewer engagement and innovative activation opportunities.

On September 8, 2022, BetMGM and the Arizona Cardinals unveiled the first sportsbook at an NFL stadium, located at State Farm Stadium. This innovative 17,000-square-foot venue features a 265-square-foot video wall, 38 TVs, and over 25 betting kiosks, with capacity for 500 guests. The sportsbook will operate year-round, offering entertainment options including live music and comedy. Open to the public on September 11, 2022, the launch aims to enhance fan engagement and complement BetMGM's mobile offerings in Arizona.

BetMGM launched its new advertising campaign, "IT'S ON," featuring celebrities like Jamie Foxx and Vanessa Hudgens, aimed at engaging sports fans through a unique blend of entertainment and sports betting. The campaign will debut on national television during Thursday Night Football on September 8. This episodic series showcases various sports icons interacting in fun scenarios, promoting the BetMGM app available on multiple platforms. BetMGM emphasizes responsible gaming while expanding its reach across new markets.

MGM Resorts International and BetMGM are partnering with the American Gaming Association to launch Responsible Gaming Education Month in September 2022. This initiative aims to enhance consumer education, community engagement, and employee training as the gaming industry grows. Key activities include sharing responsible gaming tips on social media and participating in the AGA's public service campaign. More than 62,000 MGM employees have received GameSense training to promote responsible gaming. BetMGM has also trained 1,000 employees, marking a significant commitment to player health and community awareness.