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Entain PLC UNSP/ADR, traded under the symbol GMVHY, is a leading sports betting and iGaming operator. In partnership with MGM Resorts International, Entain operates BetMGM, a premier online gaming platform offering sports betting, major tournament poker, and online gaming experiences. With exclusive access to MGM's U.S. land-based and online sports betting businesses, BetMGM provides users with a diverse array of betting options across various sports and events. Committed to responsible gaming, BetMGM offers resources like GameSense to promote safe and enjoyable wagering experiences. Headquartered in New Jersey, BetMGM continues to expand its market presence and deliver cutting-edge entertainment to its customers.
MGM Resorts International and BetMGM are partnering with the American Gaming Association to launch Responsible Gaming Education Month in September 2022. This initiative aims to enhance consumer education, community engagement, and employee training as the gaming industry grows. Key activities include sharing responsible gaming tips on social media and participating in the AGA's public service campaign. More than 62,000 MGM employees have received GameSense training to promote responsible gaming. BetMGM has also trained 1,000 employees, marking a significant commitment to player health and community awareness.
On August 23, 2022, BetMGM expanded its partnership with SportsGrid, enhancing collaboration ahead of the football season. The multi-year agreement allows BetMGM's experts to provide insights during live broadcasts, including Ferrall Coast to Coast and Pro Football Today. Reports from MGM properties will be shared across SportsGrid's platforms, maximizing audience reach. Both companies aim to boost sports betting content and emphasize responsible gaming education. This partnership leverages SportsGrid's extensive media network, enhancing BetMGM's visibility in the sports betting market.
BetMGM has appointed actor Jerry Ferrara as its celebrity brand ambassador and co-host of the weekly sports podcast Unleashed. Launched on August 10, 2022, Ferrara will engage in BetMGM marketing campaigns and fan events. Known for his roles in HBO's Entourage and Starz's Power, Ferrara expresses enthusiasm for sports betting. BetMGM, a joint venture between MGM Resorts and Entain, continues to prioritize responsible gaming education as it expands its services in the U.S.
BetMGM has announced a multi-year partnership extension with the NFL, becoming one of the League's Official Sportsbook Partners in Canada. This partnership allows BetMGM to utilize official NFL marks and promote its services on NFL-operated platforms in Canada. Already operational in Ontario since April 2022, BetMGM aims to enhance the NFL fan experience through exclusive offerings and responsible gaming initiatives. This move complements its existing U.S. agreement with the NFL, further solidifying BetMGM's presence in the growing Canadian sports betting market.
MGM Resorts International has expanded its partnership with Major League Baseball (MLB), continuing its role as MLB's first Official Gaming Sponsor. The renewed agreement includes BetMGM as an Official Sports Betting partner, enhancing marketing across MLB platforms and integrating gaming options. MGM Rewards will sponsor the All-Star Celebrity Softball Game and the All-Star Saturday Extra Innings musical performance. BetMGM will use MLB's official statistics for sports betting, promoting responsible gaming measures and collaborating on various events. The partnership aims to engage baseball fans and grow the gaming market.
The Tom Joyner Foundation, alongside BetMGM, is launching an Executive Series for HBCU students in Fall 2022. This initiative aims to connect students with BetMGM executives for networking opportunities, resume critiques, and job interview preparation, ultimately aiding in career placement across various fields such as HR, Finance, and Marketing. Established in 1998, the foundation has raised over $69 million for HBCUs, supporting more than 32,000 students. BetMGM, a leading gaming company, seeks to promote diversity and inclusion through this partnership.
BetMGM and Audacy have announced an exclusive multi-year partnership, making BetMGM the official sportsbook of the BetQL Network. This partnership builds upon an existing relationship, expanding BetQL's reach from 2 to 31 markets since its launch in June 2021. The network has seen significant audience growth, including a 575% increase in podcast downloads. BetMGM will feature prominently in programming, including popular shows like 'You Better You Bet'. The BetQL Network broadcasts approximately 100 hours of original content weekly, leveraging Audacy's extensive sports radio presence.
BetMGM has announced its partnership with the Houston Astros, becoming the exclusive sports betting partner of the team. This agreement marks BetMGM's entry into Texas. The partnership will enhance fan engagement through exclusive experiences and prominent signage at Minute Maid Park. BetMGM will also offer special betting promotions for customers in Louisiana. With operations in 23 markets, BetMGM prioritizes responsible gaming, offering resources through its GameSense program. BetMGM is a collaboration between MGM Resorts and Entain Plc, focusing on online sports betting and gaming.
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