ENTAIN PLC UNSP/ADR - GMVHY STOCK NEWS

On July 28, 2021, BetMGM announced the signing of NFL star Marshawn Lynch as a brand ambassador. Lynch, recognized for his remarkable football career, will participate in various marketing campaigns and fan events. His role includes engaging with BetMGM players and appearing in social media content. Matt Prevost, BetMGM's Chief Revenue Officer, emphasized Lynch's impressive impact on football and his celebrity status as key factors in this partnership. BetMGM continues to prioritize responsible gaming education as it expands its services.

Inspired Entertainment has launched its V-Play Plug & Play™ solution at BetMGM, Borgata, and Party Casino in New Jersey. This offering includes a range of virtual sports such as NFL Alumni football, basketball, and soccer. The partnership aims to enhance player experiences and expand Inspired's market presence. With over 40,000 retail channels and availability in 35 countries, Inspired's virtual sports content is recognized globally. The collaboration promises to attract more players, boosting potential revenue for both companies.

BetMGM has launched its sports betting app in Washington, D.C., in collaboration with the Washington Nationals, becoming the exclusive mobile sports betting app at Nationals Park. As part of a multi-year partnership, BetMGM will also open a retail sportsbook at the stadium. Users must be within a two-block radius of the park to place mobile bets. The app integrates with MGM Resorts' M life Rewards program, allowing fans to redeem gameplay for experiences at MGM properties across the U.S.

Entain, a global sports betting operator, anticipates over 3 million fans across Europe to bet on the delayed 2020 UEFA European Championships, reflecting a significant increase from the 2018 World Cup. UK customers favor France as the tournament favorite, with nearly half backing them to win. The company plans to host most betting activities using in-house technology, providing insights into fan behavior. Notably, over 50% of early bets came from the UK, with France and England leading the betting markets.

BetMGM has signed NHL icon Wayne Gretzky as a brand ambassador in a multi-year deal. This partnership aims to enhance BetMGM's marketing efforts in hockey and across North America. Gretzky, a Hockey Hall of Famer with numerous records, expressed excitement about joining BetMGM as it expands into new markets, including potential growth in Canada. Matt Prevost, Chief Revenue Officer at BetMGM, praised Gretzky's ability to elevate their brand story. BetMGM continues to focus on responsible gaming as its app expands availability.

On May 28, 2021, BetMGM announced a partnership with NYRA Bets, the official online wagering platform of the New York Racing Association. This collaboration aims to enhance the horse racing experience for BetMGM customers, allowing them to watch and wager on over 200 tracks globally. BetMGM will integrate NYRA Bets' technology into its Horse Racing app and desktop platforms, providing access to live streaming, race replays, and major U.S. events like the Kentucky Derby. This partnership highlights BetMGM's commitment to expanding its offerings in the burgeoning sports betting market.

BetMGM has announced the launch of Parlay Builder, a new same-game-parlay product tailored for U.S. sports. This innovative feature offers players extensive betting options across major leagues, including more than 400 bet-types. The product is powered by BetBuilder, developed in collaboration with Betgenius and Sportcast, enhancing user experience and engagement for both serious and casual bettors. BetMGM aims to replicate the success of BetBuilder seen in Europe, positioning itself as a leader in the U.S. sports betting market.

The Tennessee Titans have officially partnered with BetMGM, marking the first sports betting collaboration in Tennessee. This historic partnership will enhance fan engagement through brand visibility across Titans digital platforms, including exclusive naming rights for the team's television studio. The BetMGM mobile app is set to launch in Tennessee on November 1, pending regulatory approval. This collaboration aims to create new experiences for Titans fans and support community initiatives through sponsorships and events.

BetMGM has announced a new ad campaign featuring Academy Award winner Jamie Foxx as part of its branding strategy. The campaign, titled The King of Sportsbooks, aims to enhance BetMGM's market presence by showcasing the excitement of sports betting through various advertising mediums. The campaign will launch shortly and includes a visually captivating video filmed at the Fountains of Bellagio in Las Vegas. BetMGM, a joint venture between MGM Resorts and GVC Holdings, is positioned to expand its reach in the U.S. sports betting market by leveraging innovative technology and a strong brand partnership with Foxx.