No Oven Required! Pillsbury is in the Cookie Aisle for the First Time Ever with New Soft Baked Cookies
Pillsbury has introduced its first-ever line of Soft Baked Cookies, available for immediate consumption without baking. The cookies feature a soft texture made with real butter and shortening and come in four flavors: Chocolate Chip, Confetti, Sugar with Drizzled Icing, and Peanut Butter with Chocolatey Drizzle. Starting March 10, these cookies will be available for preorder at Walmart and nationwide in April, retailing at $3.69 for an 18-count package. This launch marks a significant expansion for Pillsbury as it enters the ready-to-eat cookie market.
- Introduction of Soft Baked Cookies expands Pillsbury's product line.
- Cookies are ready-to-eat, catering to consumer demand for convenience.
- Available in four popular flavors, appealing to a broad audience.
- Strategic launch in Walmart and other retailers increases visibility.
- Entering a competitive cookie market with established players.
- Dependence on consumer acceptance of a new product line.
Pillsbury is taking up residence in the cookie aisle for the first time ever – and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package as soon as you get them home (or even in the car if you just can’t wait).
Pillsbury is entering the cookie aisle for the first time ever with the introduction of its new Soft Baked Cookies, which are ready to eat straight out of the package, no oven required. (Graphic: Business Wire)
Pillsbury makes each delicious cookie using a blend of real butter and shortening for the perfect soft texture. They come in four homemade inspired flavors that we know our fans will love, including:
- Chocolate Chip: A familiar, fan-favorite made with real chocolate chips
- Confetti: Everything you love about a birthday cake, but in a cookie
- Sugar with Drizzled Icing: A classic flavor topped with icing
- Peanut Butter with Chocolatey Drizzle: The perfect combination of real peanut butter and chocolatey goodness
“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” said Jeff Caswell, president, General Mills Snacks Division. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”
Pillsbury Soft Baked Cookies will be available in Walmart stores this March (fans can preorder on Walmart.com starting March 10) and at other retailers nationwide starting in April. Each package of Soft Baked Cookies includes 18 snackable-sized cookies at a SRP of
For more information about Pillsbury, visit Pillsbury.com.
About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210310005031/en/
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