Getty Images Announces Canva Partnership Renewal
Getty Images (NYSE: GETY) has renewed its partnership with Canva, extending their collaboration that began in 2018. This multi-year renewal will continue to provide Canva's customers with access to millions of Getty Images' creative assets, including images and videos. The partnership has been expanded to support Canva's development of responsibly trained generative AI tools, as part of Canva's $200 million Content Fund.
The renewal highlights Getty Images' ability to provide a wide range of high-quality content to meet diverse customer needs. Both companies expressed excitement about the partnership, emphasizing the importance of responsible AI development and empowering users with commercially safe creative tools. Getty Images, a leader in visual communications, boasts over 572 million visual assets, offering unmatched depth, breadth, and quality in the industry.
Getty Images (NYSE: GETY) ha rinnovato la sua partnership con Canva, prolungando la collaborazione iniziata nel 2018. Questo rinnovo pluriennale continuerà a fornire ai clienti di Canva accesso a milioni di risorse creative di Getty Images, inclusi immagini e video. La partnership è stata ampliata per supportare lo sviluppo da parte di Canva di strumenti di intelligenza artificiale generativa responsabilmente addestrati, come parte del fondo per i contenuti di 200 milioni di dollari di Canva.
Il rinnovo evidenzia la capacità di Getty Images di fornire un'ampia gamma di contenuti di alta qualità per soddisfare le diverse esigenze dei clienti. Entrambe le compagnie hanno espresso entusiasmo per la partnership, sottolineando l'importanza dello s sviluppo responsabile dell'IA e l'empowerment degli utenti con strumenti creativi commercialmente sicuri. Getty Images, leader nella comunicazione visiva, vanta oltre 572 milioni di risorse visive, offrendo una profondità, una varietà e una qualità senza pari nel settore.
Getty Images (NYSE: GETY) ha renovado su asociación con Canva, extendiendo su colaboración que comenzó en 2018. Esta renovación multianual continuará proporcionando a los clientes de Canva acceso a millones de activos creativos de Getty Images, incluyendo imágenes y videos. La asociación se ha ampliado para apoyar el desarrollo de herramientas de IA generativa entrenadas de manera responsable por parte de Canva, como parte de su Fondo de Contenidos de 200 millones de dólares.
La renovación destaca la capacidad de Getty Images para proporcionar una amplia gama de contenido de alta calidad para satisfacer diversas necesidades de los clientes. Ambas empresas expresaron su entusiasmo por la asociación, enfatizando la importancia de el desarrollo responsable de IA y de empoderar a los usuarios con herramientas creativas comercialmente seguras. Getty Images, un líder en comunicaciones visuales, cuenta con más de 572 millones de activos visuales, ofreciendo una profundidad, amplitud y calidad inigualables en la industria.
Getty Images (NYSE: GETY)는 Canva와의 파트너십을 갱신했습니다, 2018년에 시작된 협력을 연장합니다. 이번 다년간 갱신을 통해 Canva 고객들은 Getty Images의 수백만 개의 크리에이티브 자산에 접근할 수 있게 됩니다, 이미지와 비디오를 포함합니다. 이 파트너십은 Canva의 2억 달러 콘텐츠 기금의 일환으로 책임감 있게 훈련된 생성적 AI 도구 개발을 지원하도록 확대되었습니다.
이번 갱신은 다양한 고객의 요구를 충족시키기 위해 Getty Images가 고품질 콘텐츠를 제공할 수 있는 능력을 강조합니다. 두 회사 모두 파트너십에 대한 기대감을 표명하며 책임 있는 AI 개발의 중요성과 상업적으로 안전한 창의적 도구로 사용자에게 권한을 부여하는 것의 중요성을 강조했습니다. 비주얼 커뮤니케이션의 선두주자인 Getty Images는 5억 7천2백만 개 이상의 비주얼 자산을 보유하고 있으며, 업계에서 견줄 데 없는 깊이, 폭, 품질을 제공합니다.
Getty Images (NYSE: GETY) a renouvelé son partenariat avec Canva, prolongeant leur collaboration qui a débuté en 2018. Ce renouvellement pluriannuel continuera de fournir aux clients de Canva un accès à des millions d’actifs créatifs de Getty Images, y compris des images et des vidéos. Le partenariat a été élargi pour soutenir le développement par Canva de outils d'IA générative formés de manière responsable, dans le cadre du Fonds de contenu de 200 millions de dollars de Canva.
Ce renouvellement met en avant la capacité de Getty Images à fournir un large éventail de contenus de haute qualité pour répondre aux divers besoins des clients. Les deux entreprises ont exprimé leur enthousiasme pour le partenariat, soulignant l'importance du développement responsable de l'IA et de l'autonomisation des utilisateurs avec des outils créatifs commercialement sûrs. Getty Images, un leader dans la communication visuelle, dispose de plus de 572 millions d’actifs visuels, offrant une profondeur, une largeur et une qualité inégalées dans l'industrie.
Getty Images (NYSE: GETY) hat seine Partnerschaft mit Canva erneuert und damit die Zusammenarbeit, die 2018 begann, verlängert. Diese mehrjährige Erneuerung wird den Kunden von Canva weiterhin Zugang zu Millionen von kreativen Assets von Getty Images, einschließlich Bildern und Videos, bieten. Die Partnerschaft wurde erweitert, um die Entwicklung von verantwortungsbewusst trainierten generativen KI-Tools durch Canva im Rahmen des 200 Millionen Dollar Content Funds zu unterstützen.
Die Erneuerung hebt die Fähigkeit von Getty Images hervor, eine breite Palette von hochwertigen Inhalten bereitzustellen, um den unterschiedlichen Bedürfnissen der Kunden gerecht zu werden. Beide Unternehmen drückten ihre Begeisterung über die Partnerschaft aus und betonten die Bedeutung von verantwortlicher KI-Entwicklung und die Ermächtigung der Nutzer mit kommerziell sicheren kreativen Werkzeugen. Getty Images, ein führendes Unternehmen in der visuellen Kommunikation, verfügt über mehr als 572 Millionen visuelle Assets und bietet in der Branche eine unvergleichliche Tiefe, Breite und Qualität.
- Multi-year partnership renewal with Canva, a major visual communication platform
- Expanded partnership to support development of responsibly trained generative AI tools
- Access to millions of Getty Images' assets for Canva's customers
- Potential revenue growth from expanded partnership and AI development collaboration
- None.
Insights
The renewal and expansion of Getty Images' partnership with Canva is a strategic move with potential long-term benefits for both companies. This collaboration not only maintains Getty's position as a key content provider for Canva's platform but also opens up new revenue streams through involvement in Canva's
The partnership's expansion into AI territory is particularly noteworthy. By contributing to Canva's efforts in developing responsibly trained generative AI tools, Getty Images positions itself at the forefront of the rapidly evolving AI-generated content market. This could lead to increased licensing opportunities and a competitive edge in the visual content industry.
However, investors should consider the potential risks of AI integration, such as copyright concerns and the impact on traditional content creation. The success of this venture will largely depend on how effectively Getty Images can adapt its business model to incorporate AI-generated content while maintaining its reputation for high-quality, authentic visual assets.
While specific financial terms aren't disclosed, this multi-year renewal likely represents a stable revenue stream for Getty Images. The company's vast library of over 572 million visual assets provides a strong foundation for continued licensing income. The expansion into AI development could potentially open up new monetization opportunities, although the exact financial impact remains uncertain.
Investors should note that Getty Images' stock (NYSE: GETY) may see positive sentiment from this news, as it demonstrates the company's ability to maintain and grow key partnerships in a competitive market. However, the true financial impact will depend on the success of the AI initiatives and any potential cannibalization of traditional licensing revenues.
Long-term, this partnership could help Getty Images diversify its revenue sources and stay relevant in an increasingly AI-driven content creation landscape. Shareholders should monitor future earnings reports for indications of how this partnership affects the company's bottom line.
The collaboration between Getty Images and Canva on responsibly trained generative AI tools is a significant development in the visual content industry. This partnership addresses two critical concerns in AI-generated content: ethical training and commercial safety. By leveraging Getty's vast, high-quality image database, Canva can potentially create AI models that produce more authentic and diverse visual content while respecting copyright and ethical guidelines.
However, the challenge lies in balancing AI-generated content with human-created works. Getty Images must navigate this carefully to avoid devaluing its existing content library. The success of this initiative could set a precedent for how traditional content providers adapt to and integrate AI technologies in their business models.
Investors should watch for developments in this AI collaboration, as it could significantly impact Getty Images' future market position and the broader landscape of visual content creation and licensing.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Aug. 06, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the renewal of its partnership with Canva, the world’s all-in-one visual communication platform. The multi-year renewal will continue to provide Canva’s customers with access to millions of Getty Images’ award-winning creative image and video assets.
The renewal also expands the partnership to support Canva’s work to develop responsibly trained generative AI tools, as part of Canva’s
Getty Images has partnered with Canva since 2018, adding to the Canva content library with millions of high-quality images and videos available to license.
“We are pleased to extend and deepen our partnership with Canva, which speaks to Getty Images’ unparalleled ability to provide depth, breadth, and quality of content to service the full range of customer need,” said Peter Orlowsky, SVP of Strategic Development at Getty Images. “We look forward to collaborating with Canva to empower their users with responsibly trained and commercially safe AI that can inspire and expand creativity.”
“We’re excited to enhance our access to high-quality visual content through our continued partnership with Getty Images, so our users can access everything they need to design, right at their fingertips,” said Silvia Oviedo Lopez, SVP of Global Content and Discovery at Canva. “Creators are vital to Canva, and this partnership marks another milestone in our commitment to develop AI responsibly, and in a way that benefits everyone.”
Getty Images is a world leader in visual communications, with over 572 million visual assets that delivers unmatched depth, breadth, and quality – underpinned by a very attractive base of exclusive content that can only be found at gettyimages.com.
Media contact:
Anne Flanagan
Anne.Flanagan@gettyimages.com
FAQ
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