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Getty Images Announced as the Official Photography Partner of Major League Soccer

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Getty Images (NYSE: GETY) has been appointed as the Official Photography Partner of Major League Soccer (MLS). Under this multi-year exclusive partnership, Getty Images will edit, distribute, and license MLS-owned imagery for editorial and commercial uses through gettyimages.com, covering all MLS matches and events including regular season games and MLS Cup Playoffs.

The partnership comes at a significant time as MLS enters its 30th season in 2025, following a record-setting period in attendance, merchandise sales, and social media engagement. The 2025 season will also mark the debut season completion of the league's 30th club, San Diego FC.

Getty Images brings 30 years of experience in sports partnerships, currently serving as the official photographer or photographic partner to over 125 leading sport governing bodies, leagues, and clubs globally, covering more than 50,000 sports events annually.

Getty Images (NYSE: GETY) è stata nominata Partner Ufficiale di Fotografia della Major League Soccer (MLS). Nell'ambito di questa partnership esclusiva pluriennale, Getty Images modificherà, distribuirà e licenzierà le immagini di proprietà della MLS per usi editoriali e commerciali attraverso gettyimages.com, coprendo tutte le partite ed eventi della MLS, comprese le partite della stagione regolare e i playoff della MLS Cup.

Questa partnership arriva in un momento significativo, poiché la MLS si appresta a entrare nella sua 30ª stagione nel 2025, dopo un periodo record in termini di affluenza, vendite di merchandising e coinvolgimento sui social media. La stagione 2025 segnerà anche il completamento della stagione di debutto del 30° club della lega, il San Diego FC.

Getty Images porta con sé 30 anni di esperienza nelle partnership sportive, servendo attualmente come fotografo ufficiale o partner fotografico per oltre 125 organismi sportivi, leghe e club di primo piano a livello globale, coprendo più di 50.000 eventi sportivi all'anno.

Getty Images (NYSE: GETY) ha sido nombrado Socio Oficial de Fotografía de la Major League Soccer (MLS). En virtud de esta asociación exclusiva de varios años, Getty Images editará, distribuirá y licenciará imágenes de propiedad de la MLS para usos editoriales y comerciales a través de gettyimages.com, cubriendo todos los partidos y eventos de la MLS, incluidos los juegos de la temporada regular y los playoffs de la MLS Cup.

La asociación llega en un momento significativo, ya que la MLS se prepara para entrar en su 30ª temporada en 2025, tras un período récord en asistencia, ventas de mercancías y participación en redes sociales. La temporada 2025 también marcará la finalización de la temporada de debut del 30° club de la liga, el San Diego FC.

Getty Images aporta 30 años de experiencia en asociaciones deportivas, sirviendo actualmente como fotógrafo oficial o socio fotográfico de más de 125 organismos deportivos, ligas y clubes líderes a nivel mundial, cubriendo más de 50,000 eventos deportivos anuales.

게티 이미지 (NYSE: GETY)메이저 리그 사커 (MLS)의 공식 사진 파트너로 임명되었습니다. 이 다년간의 독점 파트너십에 따라, 게티 이미지는 gettyimages.com을 통해 MLS 소유의 이미지를 편집, 배포 및 라이센스하여 모든 MLS 경기 및 이벤트, 즉 정규 시즌 경기와 MLS 컵 플레이오프를 포함하여 사용할 것입니다.

이 파트너십은 MLS가 2025년 30주년 시즌에 접어드는 중요한 시점에 이루어졌으며, 이는 관중 수, 상품 판매 및 소셜 미디어 참여에서 기록적인 기간을 거친 것입니다. 2025 시즌은 리그의 30번째 클럽인 샌디에이고 FC의 데뷔 시즌 완공도 의미합니다.

게티 이미지는 스포츠 파트너십에서 30년의 경험을 가지고 있으며, 현재 전 세계 125개 이상의 주요 스포츠 관리 기관, 리그 및 클럽의 공식 사진작가 또는 사진 파트너로 활동하고 있으며, 매년 50,000개 이상의 스포츠 이벤트를 다루고 있습니다.

Getty Images (NYSE: GETY) a été nommé Partenaire Officiel de Photographie de la Major League Soccer (MLS). Dans le cadre de ce partenariat exclusif pluriannuel, Getty Images éditera, distribuera et licenciera les images détenues par la MLS pour des usages éditoriaux et commerciaux via gettyimages.com, couvrant tous les matchs et événements de la MLS, y compris les matchs de la saison régulière et les playoffs de la MLS Cup.

Ce partenariat intervient à un moment significatif alors que la MLS s'apprête à entrer dans sa 30e saison en 2025, après une période record en termes d'affluence, de ventes de marchandises et d'engagement sur les réseaux sociaux. La saison 2025 marquera également l'achèvement de la saison de lancement du 30e club de la ligue, le San Diego FC.

Getty Images apporte 30 ans d'expérience dans les partenariats sportifs, servant actuellement de photographe officiel ou de partenaire photographique pour plus de 125 organismes sportifs, ligues et clubs de premier plan à l'échelle mondiale, couvrant plus de 50 000 événements sportifs par an.

Getty Images (NYSE: GETY) wurde als Offizieller Fotografie-Partner der Major League Soccer (MLS) ernannt. Im Rahmen dieser mehrjährigen exklusiven Partnerschaft wird Getty Images Bilder, die im Besitz der MLS sind, bearbeiten, vertreiben und lizenzieren, um sie über gettyimages.com für redaktionelle und kommerzielle Zwecke zu nutzen, wobei alle MLS-Spiele und -Veranstaltungen, einschließlich der regulären Saisonspiele und der MLS Cup Playoffs, abgedeckt werden.

Die Partnerschaft kommt zu einem bedeutenden Zeitpunkt, da die MLS in ihre 30. Saison im Jahr 2025 eintritt, nach einer rekordverdächtigen Phase in Bezug auf Zuschauerzahlen, Merchandise-Verkäufe und Engagement in sozialen Medien. Die Saison 2025 wird auch den Abschluss der Debütsaison des 30. Clubs der Liga, San Diego FC, markieren.

Getty Images bringt 30 Jahre Erfahrung in Sportpartnerschaften mit und fungiert derzeit als offizieller Fotograf oder fotografischer Partner für über 125 führende Sportverbände, Ligen und Clubs weltweit und deckt jährlich mehr als 50.000 Sportveranstaltungen ab.

Positive
  • Multi-year exclusive partnership secures comprehensive coverage of MLS events
  • Partnership aligned with MLS's record-setting performance in attendance, merchandise sales, and social media engagement
  • Expands Getty Images' soccer portfolio in North America following NWSL partnership
Negative
  • None.

Insights

Getty Images' exclusive multi-year partnership with Major League Soccer represents a strategic expansion of their sports content portfolio at an opportune moment. This deal grants Getty exclusive rights to edit, distribute, and license all MLS-owned imagery across both editorial and commercial channels.

The timing is particularly advantageous as MLS enters its 30th season with documented growth in attendance, merchandise sales, and social media engagement. The league has also expanded to 30 clubs with San Diego FC's debut, creating additional content opportunities and expanding the potential inventory of licensable assets.

This agreement complements Getty's recent National Women's Soccer League partnership, establishing the company as the dominant visual content provider for professional soccer in North America. This comprehensive coverage creates significant cross-selling opportunities and strengthens Getty's position with media organizations and commercial licensees seeking one-stop access to North American soccer content.

While financial terms weren't disclosed, these exclusive sports partnerships typically generate revenue through both guaranteed payments and revenue-sharing arrangements on licensed content. The multi-year structure provides predictable revenue streams and reinforces Getty's industry-leading position with now over 125 sports partnerships globally.

MLS PartnershipA Media Snippet accompanying this announcement is available by clicking on this link.

NEW YORK, March 28, 2025 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, has been named the Official Photography Partner of Major League Soccer (MLS).

As the Official Photography Partner of MLS, Getty Images will edit, distribute and license MLS‑owned imagery for both editorial and commercial uses via gettyimages.com. This includes photo coverage for all upcoming MLS matches and events, including MLS regular season matches and MLS Cup Playoffs presented by Audi.

"We are proud to partner with Major League Soccer on their upcoming seasons to create and deliver unrivalled and compelling sports content for the world’s media, licensees and fans at home. This multi-year exclusive partnership will provide MLS with the global scale, technology, innovation, and quality of service for which Getty Images is renowned for across the industry for the last 30 years,” said Getty Images Vice President of Global Sport Michael Heiman.

“With the addition of MLS, Getty Images continues to grow its soccer portfolio across North America, with its most recent signing of the National Women’s Soccer League. As the sport continues to evolve across the region for both women and men, we are excited to bring iconic, sporting moments to life to fans and customers across the globe—providing convenient access to license the highest quality of soccer imagery across North America all in one place.” added Heiman.

Coming off a record-setting season in attendance, merchandise sales, and social media engagement, MLS continues to experience growth at unprecedented levels. Having kicked off the season on Saturday, February 22, the 2025 season mark’s the League’s 30th year in which MLS’ 30th club, San Diego FC, will be completing its debut season.

“We are in the midst of the most exciting period in North American soccer history, and we look forward to working with Getty Images to capture the passion, drama and excitement that takes place in MLS across both our matches and our supporters,” said Rachel Hoagland, MLS SVP of Consumer Products. “Starting in 2025 which will be our biggest in league history, we are honored to work alongside Getty Images to document soccer’s most special moments for years to come.”

For 30 years, Getty Images has partnered with many of the most significant sports leagues and governing bodies in the world. Today, Getty Images is the official photographer or photographic partner to over 125 of the world’s leading sport governing bodies, leagues, and clubs, including FIFA, the International Olympic Committee, National Women’s Soccer League, NBA, Major League Baseball, National Hockey League, the PGA Tour, UFC, NASCAR, National Collegiate Athletic Association, PGA of America, College Football Playoff and Formula 1, covering over 50,000 sports events a year.

Media Contacts:

Major League Soccer
Peter O’Brien
Peter.OBrien@mlssoccer.com

Getty Images
Jenna Attardi
Jenna.Attardi@gettyimages.com


FAQ

What does Getty Images' partnership with MLS include in 2025?

The partnership includes editing, distribution, and licensing of MLS-owned imagery for editorial and commercial uses, covering all regular season matches and MLS Cup Playoffs.

How will the Getty Images (GETY) partnership benefit MLS coverage?

Getty Images will provide global scale, technology, innovation, and quality service in delivering compelling sports content for media, licensees, and fans worldwide.

What milestones is MLS achieving during the Getty Images partnership?

MLS is entering its 30th season in 2025 with record-setting attendance, merchandise sales, and social media engagement, including the completion of San Diego FC's debut season.

How extensive is Getty Images' sports photography experience?

Getty Images partners with over 125 sport governing bodies, leagues, and clubs globally, covering more than 50,000 sports events annually.
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