Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans

Rhea-AI Summary

Genius Sports (NYSE:GENI) has launched FANHub, the world's first omnichannel marketing platform designed specifically for reaching and engaging sports fans. This innovative platform combines programmatic and social media buying capabilities with a sports-first approach, leveraging Genius Sports' extensive experience in data collection, curation, and activation.

FANHub offers marketers a user-friendly platform with several key features:

• Fan-First Audiences: Integration of 1st-party data and proprietary audiences
• Curated and Exclusive Premium Inventory: High-quality, brand-safe media across various channels
• Bidding & Insights: Real-time reporting and strategies based on audience datasets and live game-time data
• Dynamic Creative Optimization: Scalable campaigns with instant integration of play-by-play data and fan preferences

The platform aims to address the challenges of reaching highly engaged sports audiences across multiple channels and formats, enabling marketers to create sophisticated sports-based media strategies and manage the full-funnel fan journey.

Positive

• Launch of FANHub, an innovative omnichannel marketing platform for sports fan engagement
• Leverages Genius Sports' extensive data and relationships with 400+ leagues and teams
• Combines programmatic and social media buying capabilities with sports-specific features
• Offers curated premium inventory across multiple channels (display, video, CTV, audio, DOOH)
• Provides real-time reporting and bidding strategies based on live game-time data

Negative

• None.

• Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization
• Curated and premium inventory, bid modeling, pacing, and creative optimization based on real-time game and fan data

NEW YORK & LONDON--(BUSINESS WIRE)-- Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.

“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”

The FANHub platform includes the following core features:

• Fan-First Audiences. Safely integrate 1^st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
• Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
• Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
• Dynamic Creative Optimization​. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.

“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”

To learn more or to schedule a demo, visit geniussports.com/fanhub.

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241007849641/en/

Chris Dougan, Chief Communications Officer

+1 (202) 766-4430

chris.dougan@geniussports.com

Source: Genius Sports

FAQ

What is FANHub and how does it benefit marketers targeting sports fans?

FANHub is an omnichannel marketing platform launched by Genius Sports (NYSE:GENI) to help marketers reach and engage sports fans. It combines programmatic and social media buying capabilities with sports-specific features, allowing for precise targeting, premium inventory access, and dynamic creative optimization based on real-time game data.

What are the key features of Genius Sports' FANHub platform?

The key features of FANHub include Fan-First Audiences for data integration, Curated and Exclusive Premium Inventory across various channels, Bidding & Insights for performance monitoring and strategy optimization, and Dynamic Creative Optimization for scalable campaigns using play-by-play data and fan preferences.

How does FANHub address the challenges of reaching sports audiences across multiple channels?

FANHub addresses multi-channel challenges by offering an integrated platform that allows marketers to create sophisticated sports-based media strategies, track the full-funnel fan journey across seasons, and leverage live game-time data for hyper-personalized campaigns across various formats and channels.

What types of media can be purchased through Genius Sports' FANHub platform?

FANHub enables the purchase of high-quality, brand-safe media across social and programmatic channels, including display, video, Connected TV (CTV), audio, and Digital Out-of-Home (DOOH) advertising.