Microbusinesses Mean More Money for More Than Their Owners
- Counties with a microbusiness density change of 1 experienced an average increase of $489 in median household income.
- Microbusinesses create 6.7 jobs for every online microbusiness entrepreneur.
- Almost half of microbusiness owners who contribute more than 51% of household income are women.
- None.
NORTHAMPTON, MA / ACCESSWIRE / July 31, 2023 / GoDaddy
As originally published by GoDaddy's Venture Forward research initiative
The top 5 counties (with 250,000+ in population) that experienced a notable change in microbusiness density include:
- Volusia, FL,
- Trenton, NJ,
- Burlington, NJ,
- Tulsa, OK ; and
- Montgomery, MD.
Venture Forward, a GoDaddy one-of-a-kind research initiative established in 2018 to quantify the impact of online microbusinesses on their local economies, defines microbusinesses as businesses with fewer than ten employees, a unique domain and an active website.
The Big Fact
Venture Forward research found, when analyzing the most recent U.S. Census data (2021), that counties with a microbusiness density (microbusinesses /100 people) change of 1, when holding other factors constant, also improved median household income by
The Research
GoDaddy's Venture Forward research initiative analyzes more than 20 million online microbusinesses in the U.S. with fewer than ten employees, a unique domain and active website providing an unparalleled view into the attitudes, demographics, and needs of microbusiness entrepreneurs. The initiative's U.S. national survey started in 2019 and occurs twice a year, typically capturing responses from over 3,500 entrepreneurs per instance to identify and explore trends, as well as deliver insights to advocates of microbusiness entrepreneurs.
While these microbusinesses may be small, their impact on the U.S. economy is outsized. For example, for every one online microbusiness entrepreneur an additional 6.7 jobs are created at the county level.
Macro to Micro Impact
Not only are microbusinesses making waves in the wider economy, but they also have an impact at the household level. One in three microbusinesses contribute
Who Are the Breadwinners?
There's a shift in who is contributing to household income. Almost half (
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FAQ
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