GoDaddy: AI is a Job Creator, Not a Job Threat
GoDaddy has revealed groundbreaking research showing that AI is driving job creation through small businesses. According to their study with UCLA Anderson Forecast, for every website published using GoDaddy Airo™, 20 jobs were created per county, with rural areas seeing 4.2 jobs and urban counties experiencing 22 jobs.
The research demonstrates significant business impacts: businesses using Airo with an Online Store generated up to 43% more sales and attracted 21% more traffic when adding a logo. Microbusiness website activity reached an all-time high in 2024, with engagement growing 13% from January to September. Among small business owners using AI tools, 72% reported increased productivity, and 61% reported higher revenues in the last six months.
GoDaddy ha rivelato una ricerca innovativa che dimostra come l'IA stia creando posti di lavoro attraverso le piccole imprese. Secondo il loro studio con UCLA Anderson Forecast, per ogni sito web pubblicato utilizzando GoDaddy Airo™, sono stati creati 20 posti di lavoro per contea, con le aree rurali che hanno visto 4,2 posti di lavoro e le contee urbane che hanno sperimentato 22 posti di lavoro.
La ricerca dimostra impatti commerciali significativi: le imprese che utilizzano Airo con un Negozio Online hanno generato fino al 43% in più di vendite e attirato 21% di traffico in più aggiungendo un logo. L'attività dei siti web delle microimprese ha raggiunto un massimo storico nel 2024, con un aumento dell'engagement del 13% da gennaio a settembre. Tra i piccoli imprenditori che utilizzano strumenti di IA, il 72% ha riportato un aumento della produttività e il 61% ha segnalato entrate più elevate negli ultimi sei mesi.
GoDaddy ha revelado una investigación innovadora que muestra cómo la IA está impulsando la creación de empleo a través de pequeñas empresas. Según su estudio con UCLA Anderson Forecast, por cada sitio web publicado utilizando GoDaddy Airo™, se crearon 20 empleos por condado, siendo 4,2 empleos en áreas rurales y 22 empleos en condados urbanos.
La investigación demuestra impactos comerciales significativos: las empresas que utilizan Airo con una Tienda Online generaron hasta un 43% más de ventas y atrajeron 21% más de tráfico al agregar un logo. La actividad de los sitios web de microempresas alcanzó un máximo histórico en 2024, con un aumento del 13% en el compromiso de enero a septiembre. Entre los propietarios de pequeñas empresas que utilizan herramientas de IA, el 72% informó un aumento en la productividad y el 61% reportó mayores ingresos en los últimos seis meses.
고대디는 AI가 소규모 비즈니스를 통해 일자리 창출을 이끌고 있다는 혁신적인 연구 결과를 발표했습니다. UCLA 앤더슨 포캐스트와의 연구에 따르면, GoDaddy Airo™를 사용하여 게시된 웹사이트마다 카운티당 20개의 일자리가 창출되었으며, 농촌 지역에서는 4.2개의 일자리, 도시 카운티에서는 22개의 일자리가 발생했습니다.
이 연구는 중요한 비즈니스 영향을 보여줍니다: 온라인 상점을 포함한 Airo를 사용하는 비즈니스는 로고를 추가할 때 43% 더 많은 판매를 생성하고 21% 더 많은 트래픽을 유치했습니다. 마이크로 비즈니스 웹사이트 활동은 2024년에 사상 최고치를 기록했으며, 1월부터 9월까지 참여도가 13% 증가했습니다. AI 도구를 사용하는 소규모 비즈니스 소유자 중 72%는 생산성이 증가했다고 보고했고, 61%는 지난 6개월 동안 수익이 증가했다고 보고했습니다.
GoDaddy a révélé des recherches révolutionnaires montrant que l'IA stimule la création d'emplois à travers les petites entreprises. Selon leur étude avec UCLA Anderson Forecast, pour chaque site web publié en utilisant GoDaddy Airo™, 20 emplois ont été créés par comté, avec 4,2 emplois dans les zones rurales et 22 emplois dans les comtés urbains.
La recherche démontre des impacts commerciaux significatifs : les entreprises utilisant Airo avec une Boutique en Ligne ont généré jusqu'à 43% de ventes en plus et attiré 21% de trafic en plus en ajoutant un logo. L'activité des sites web des microentreprises a atteint un niveau record en 2024, avec un engagement en hausse de 13% de janvier à septembre. Parmi les propriétaires de petites entreprises utilisant des outils d'IA, 72% ont signalé une augmentation de la productivité, et 61% ont rapporté des revenus plus élevés au cours des six derniers mois.
GoDaddy hat bahnbrechende Forschungsergebnisse veröffentlicht, die zeigen, dass KI die Schaffung von Arbeitsplätzen durch kleine Unternehmen vorantreibt. Laut ihrer Studie mit UCLA Anderson Forecast wurden für jede mit GoDaddy Airo™ veröffentlichte Website 20 Arbeitsplätze pro Landkreis geschaffen, wobei in ländlichen Gebieten 4,2 Arbeitsplätze und in städtischen Landkreisen 22 Arbeitsplätze entstanden.
Die Forschung zeigt erhebliche Auswirkungen auf die Unternehmen: Unternehmen, die Airo mit einem Online-Shop verwenden, erzielten bis zu 43% mehr Umsatz und zogen 21% mehr Traffic an, als sie ein Logo hinzufügten. Die Aktivität von Mikro-Unternehmenswebsites erreichte 2024 einen Rekordhoch, wobei das Engagement von Januar bis September um 13% wuchs. Unter den kleinen Unternehmensinhabern, die KI-Tools verwenden, berichteten 72%, dass ihre Produktivität gestiegen sei, und 61% berichteten von höheren Einnahmen in den letzten sechs Monaten.
- Each GoDaddy Airo website creates 20 jobs per county on average
- 43% increase in sales for businesses using Airo with Online Store
- 21% higher traffic for websites adding Airo-generated logos
- 13% growth in microbusiness website engagement
- 72% of AI tool users report increased productivity
- 61% of users report higher revenues in last 6 months
- 0.017 percentage-point reduction in unemployment rates per 10 new websites
- 38% of microbusiness owners lack knowledge about AI tools
Insights
The UCLA Anderson Forecast partnership lends significant credibility to GoDaddy's research, providing compelling evidence that AI tools are driving tangible economic growth through small businesses. The 20:1 ratio of jobs created per website represents a remarkable multiplier effect, particularly noteworthy in urban counties where the impact reaches 22 jobs per website.
The stark contrast between urban (22 jobs) and rural (4.2 jobs) impact reveals important insights about digital infrastructure's role in economic development. This disparity suggests that complementary initiatives may be needed to help rural areas fully capitalize on AI-driven growth opportunities.
The 43% increase in sales for businesses using Airo with online stores is particularly significant when compared to typical e-commerce conversion rate improvements, which usually range from 5-15%. This suggests that GoDaddy's AI integration is delivering value well above industry standards.
The 13% growth in the engagement index surpassing pre-pandemic records is especially noteworthy, as it indicates sustainable growth rather than just a recovery to previous levels. This metric suggests that AI adoption is driving structural changes in how small businesses operate, not just temporary efficiency gains.
The revelation that 38% of microbusiness owners lack AI knowledge represents a substantial growth opportunity for GoDaddy. This education gap, combined with the demonstrated benefits of AI adoption, suggests significant untapped potential in the market that could drive future growth.
For every website published using GoDaddy Airo™ 20 jobs are created
In 2024, AI dominated headlines with bold predictions about its transformative potential for big business in the future. Yet, GoDaddy, in partnership with UCLA Anderson Forecast, is flipping the script, delivering a first-of-its-kind analysis quantifying the present-day economic outcomes AI has driven for small businesses—and what it means for 2025.
GoDaddy Airo™ is Driving Economic Growth Through Small Businesses
GoDaddy's research highlights how AI can be a powerful force for job creation and economic growth, especially when embraced by small businesses. Since the 2023 introduction of GoDaddy Airo, the company's AI powered experience, there has been a surge in microbusiness activity*, which in turn has created economic benefits across
Additionally, GoDaddy Airo has demonstrated significant impacts on sales and traffic for small businesses, enabling them to generate up to
This Combination is Creating Local Jobs and Economic Impact
- Job Creation: For every website published using GoDaddy Airo, 20 jobs were created per county, with rural counties seeing an average of 4.2 jobs and urban counties experiencing a boost of 22 jobs.
- Economic Impact: 10 new GoDaddy published websites per county were associated with a 0.017 percentage-point reduction in unemployment rates.
- Record Engagement: Microbusiness website activity surged to an all-time high in 2024, as measured by GoDaddy's engagement index, which grew by
13% from January to September, surpassing pre-pandemic records..
AI Delivered Small Business Growth and Lowered Barriers to Entry in 2024
While much of the mainstream AI narrative in 2024 focused on possibilities, GoDaddy's research shows actual outcomes and insight into entrepreneurial mindsets.
- Productivity and Revenue Growth: Among small business owners using AI tools like GoDaddy Airo,
72% reported increased productivity, and61% reported higher revenues in the last six months alone. - Lowered Barriers to Entry: The number of websites published surged since the release of AI tools like Airo. Despite these successes,
38% of microbusiness owners cited a lack of knowledge about AI signalling an opportunity for education in 2025.
2025 Will Be the Year of Impact
With a growing body of evidence, it's clear that small businesses—often secondary in AI discussions—are at the forefront of driving measurable change.
The data underscores how AI tools like GoDaddy Airo are not just driving small business online engagement but also making tangible contributions to job markets and local economies. With digital small businesses already creating seven jobs per entrepreneur on average1, this additional boost from AI presents an unparalleled opportunity to strengthen local and national economies.
"Economic outcomes don't often materialize overnight, yet, in just under a year, GoDaddy's research shows how small businesses using AI tools are transforming local economies through job creation," said Alexandra Rosen, economist and global head of GoDaddy's Venture Forward research initiative. "GoDaddy Airo specifically is empowering small business owners to launch their businesses faster, create jobs, and grow local economies."
To learn more about The Impact of AI on Microbusinesses and how AI is shaping the future of small businesses, read the full report here: https://www.godaddy.com/ventureforward/wp-content/uploads/2025/01/GoDaddyUCLA-Anderson_The-Impact-of-AI-on-Microbusinesses_20250211.pdf
Notes to Editor
* Microbusiness activity, indicated by website traffic/engagement. This index grew by 14 points (
Disclaimers
1Comparison is based on the median results of Websites + Marketing sites created with an online store using GoDaddy Airo™ versus those that did not after purchasing a domain between January 1, 2024, and April 30, 2024, with at least 1 transaction.
2Based on the median results of US customers who built a site using GoDaddy Airo and added a logo versus those that did not between 1/1/2024 and 1/31/2024 and the traffic they received within 30 days of launching their site.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
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