Consumers Say an Oddly Spelled Domain Name Gives Them the Ick
GoDaddy (NYSE: GDDY) released a Consumer Pulse survey revealing important insights about domain names' impact on consumer behavior. The survey of 1,500 U.S. consumers shows that 80% avoid websites with oddly spelled domain names, with higher percentages among younger generations (85% Gen Z, 82% Millennials).
Key findings show that 71% of consumers expect businesses to have dedicated websites. Preferred domain characteristics include correctly spelled words (43%), short domains of two words or less (40%), and easy pronunciation (38%). Major red flags include misspelled words (56%) and domains not matching business names (55%).
The study reveals generational differences in domain perception, with younger consumers being more critical of domain names. 39% of Gen Z and 35% of Millennials reported stopping shopping at companies due to their domain names, compared to 15% of Gen X and Boomers.
GoDaddy (NYSE: GDDY) ha pubblicato un sondaggio Consumer Pulse che rivela importanti informazioni sull'impatto dei nomi di dominio sul comportamento dei consumatori. Il sondaggio, condotto su 1.500 consumatori statunitensi, mostra che l'80% evita siti web con nomi di dominio scritti in modo strano, con percentuali più elevate tra le generazioni più giovani (85% Gen Z, 82% Millennials).
I risultati chiave mostrano che il 71% dei consumatori si aspetta che le aziende abbiano siti web dedicati. Le caratteristiche preferite dei domini includono parole scritte correttamente (43%), domini brevi di due parole o meno (40%) e facile pronuncia (38%). I principali segnali di allerta includono parole scritte in modo errato (56%) e domini che non corrispondono ai nomi delle aziende (55%).
Lo studio rivela differenze generazionali nella percezione dei domini, con i consumatori più giovani che sono più critici nei confronti dei nomi di dominio. Il 39% della Gen Z e il 35% dei Millennials hanno dichiarato di aver smesso di fare acquisti presso aziende a causa dei loro nomi di dominio, rispetto al 15% della Gen X e dei Boomers.
GoDaddy (NYSE: GDDY) lanzó una encuesta Consumer Pulse que revela información importante sobre el impacto de los nombres de dominio en el comportamiento del consumidor. La encuesta, realizada a 1,500 consumidores en EE. UU., muestra que el 80% evita sitios web con nombres de dominio mal escritos, con porcentajes más altos entre las generaciones más jóvenes (85% Gen Z, 82% Millennials).
Los hallazgos clave muestran que el 71% de los consumidores espera que las empresas tengan sitios web dedicados. Las características preferidas de los dominios incluyen palabras correctamente escritas (43%), dominios cortos de dos palabras o menos (40%) y fácil pronunciación (38%). Las principales señales de alerta incluyen palabras mal escritas (56%) y dominios que no coinciden con los nombres de las empresas (55%).
El estudio revela diferencias generacionales en la percepción de los dominios, siendo los consumidores más jóvenes más críticos con respecto a los nombres de dominio. El 39% de la Gen Z y el 35% de los Millennials informaron que dejaron de comprar en empresas debido a sus nombres de dominio, en comparación con el 15% de la Gen X y los Boomers.
고대디 (NYSE: GDDY)는 소비자 행동에 대한 도메인 이름의 영향을 보여주는 Consumer Pulse 설문조사를 발표했습니다. 미국 소비자 1,500명을 대상으로 한 이 설문조사에 따르면, 80%가 이상하게 철자된 도메인 이름을 가진 웹사이트를 피하는 것으로 나타났으며, 젊은 세대에서 더 높은 비율(85% Z세대, 82% 밀레니얼)이 나타났습니다.
주요 발견은 71%의 소비자가 기업에 전용 웹사이트를 기대한다는 것입니다. 선호하는 도메인 특성으로는 올바르게 철자된 단어(43%), 두 단어 이하의 짧은 도메인(40%), 발음이 쉬운 것(38%)이 포함됩니다. 주요 경고 신호로는 잘못 철자된 단어(56%)와 기업 이름과 일치하지 않는 도메인(55%)이 있습니다.
이 연구는 도메인 인식에 대한 세대 간 차이를 드러내며, 젊은 소비자들이 도메인 이름에 더 비판적이라는 것을 보여줍니다. 39%의 Z세대와 35%의 밀레니얼이 도메인 이름 때문에 기업에서 쇼핑을 중단했다고 보고했으며, 이는 X세대와 베이비붐 세대의 15%에 비해 높은 수치입니다.
GoDaddy (NYSE: GDDY) a publié une enquête Consumer Pulse révélant des informations importantes sur l'impact des noms de domaine sur le comportement des consommateurs. L'enquête menée auprès de 1 500 consommateurs américains montre que 80% évitent les sites web avec des noms de domaine mal orthographiés, avec des pourcentages plus élevés parmi les jeunes générations (85% Gen Z, 82% Millennials).
Les résultats clés montrent que 71% des consommateurs s'attendent à ce que les entreprises aient des sites web dédiés. Les caractéristiques de domaine préférées incluent des mots correctement orthographiés (43%), des domaines courts de deux mots ou moins (40%) et une prononciation facile (38%). Les principaux signaux d'alerte incluent des mots mal orthographiés (56%) et des domaines ne correspondant pas aux noms des entreprises (55%).
L'étude révèle des différences générationnelles dans la perception des domaines, les consommateurs plus jeunes étant plus critiques à l'égard des noms de domaine. 39% de la Gen Z et 35% des Millennials ont déclaré avoir cessé de faire des achats chez des entreprises en raison de leurs noms de domaine, contre 15% de la Gen X et des Baby Boomers.
GoDaddy (NYSE: GDDY) hat eine Consumer Pulse-Umfrage veröffentlicht, die wichtige Erkenntnisse über die Auswirkungen von Domainnamen auf das Verbraucherverhalten offenbart. Die Umfrage unter 1.500 US-Verbrauchern zeigt, dass 80% Websites mit seltsam geschriebenen Domainnamen meiden, wobei die Prozentsätze unter jüngeren Generationen höher sind (85% Gen Z, 82% Millennials).
Wichtige Ergebnisse zeigen, dass 71% der Verbraucher erwarten, dass Unternehmen über eigene Websites verfügen. Bevorzugte Merkmale von Domains sind korrekt geschriebene Wörter (43%), kurze Domains von zwei Wörtern oder weniger (40%) und einfache Aussprache (38%). Wichtige Warnsignale sind falsch geschriebene Wörter (56%) und Domains, die nicht mit den Unternehmensnamen übereinstimmen (55%).
Die Studie zeigt generationsbedingte Unterschiede in der Wahrnehmung von Domains, wobei jüngere Verbraucher kritischer gegenüber Domainnamen sind. 39% der Gen Z und 35% der Millennials gaben an, dass sie aufgrund der Domainnamen bei Unternehmen mit dem Einkaufen aufgehört haben, verglichen mit 15% der Gen X und der Babyboomer.
- Strong consumer preference (71%) for dedicated business websites indicates market demand for GoDaddy's domain services
- Launch of GoDaddy Airo® for AI-generated business naming and domain solutions shows innovation in product offerings
- Domain aftermarket provides additional revenue stream through secondary domain sales
- Consumer aversion to certain domain characteristics may limit premium domain sales
- Generational differences in domain preferences could impact traditional domain naming strategies
GoDaddy Consumer Pulse survey shows domain names directly impact consumer shopping behavior
In the latest GoDaddy Consumer Pulse* survey, an overwhelming majority (
Consumers (
Green flags: Short, easy to read domain names
Consumers appreciate when domains are short and sweet, with correctly spelled words that are easy to pronounce.
Qualities consumers said make a domain memorable:
- Full words spelled correctly –
43% - A short domain of two words or less –
40% - If the domain is easily pronounced –
38% - Unique domain extensions (like .AI or .shop) –
23% - A funny domain (rhyming or punny) –
19%
Red flags: Misspelled, mismatched or hyphenated domain names
Consumers are leery of domain names that have misspelled words or those that do not match the business's name. In fact, 3 in 4 (
Qualities consumers said make them NOT trust a domain:
- Misspelled words –
56% - The domain doesn't match the business's name –
55% - Hyphens in the domain name –
20% - Numbers in the domain name –
20% - Free domains (like sites.google.com, name.wixsites.com, godaddysites.com, etc.) –
20%
Yes, people still use their keyboard
In a world where click, tap and swipe are the norm, most consumers will still type in a business's domain name if they want to shop at the business's website.
- Half of consumers (
50% ) will regularly type in a business's domain name if they want to shop on its website - More than a quarter (
27% ) of consumers will type in a business's domain only if they remember it - Approximately 1 in 4 people (
23% ) never type in a business's domain name and will get to the site through a search engine, emails, bookmarks or social media
"Businesses that don't take time to choose the right domain name inadvertently put themselves three steps behind," said Trip Briscoe, a domain name expert at GoDaddy. "It's worth investing in a quality domain that is spelled correctly and exactly matches your business's name. It's the difference between a potential customer finding you effortlessly or getting lost in the vastness of the internet."
Having experienced the internet for most—if not all—of their lives, younger generations seem to view domain names more critically.
Younger consumers' shopping habits are more likely to be impacted by a company's domain name. When asked if they have ever stopped shopping at a company online because of their website's domain name:
- Gen Z –
39% said yes - Millennials –
35% said yes - Gen X and Boomers –
15% said yes
Gen Z and Millennials are more likely to find domains with a unique domain extension (like .AI or .shop) memorable compared to Gen X and Boomers.
- Gen Z –
34% said unique domain extensions are memorable - Millennials –
30% said unique domain extensions are memorable - Gen X and Boomers –
17% said unique domain extensions are memorable
Gen Z and Millennials are more likely to find funny (rhyming or punny) domains memorable compared to Gen X and Boomers.
- Gen Z –
25% said funny domains are memorable - Millennials –
24% said funny domains are memorable - Gen X and Boomers –
15% said funny domains are memorable
Gen Z and Millennials rely less on search engines, bookmarks, social media or emails to get to a website and instead type out the company's domain name. When asked how often they type in a business's domain name to go to their website:
- Gen Z –
16% said they don't type in domains and click through to websites from other channels - Millennials –
18% said they don't type in domains and click through to websites - Gen X and Boomers –
28% said they don't type in domains and click through to websites
New businesses need to consider the importance of domain name availability when naming their company, and established brick-and-mortars need to take the same considerations when expanding online.
Businesses can search for a domain at GoDaddy.com. If the exact domain name a business owner wants isn't available, they can attempt to acquire the domain on the domain name aftermarket — a secondary marketplace for domains where buyers purchase domain names that are already registered.
For those who want to start a small business but haven't yet picked out a name, they can use GoDaddy Airo® to suggest a host of creative, AI-generated ideas—and then secure a domain, create a logo, launch a website and more in minutes.
*GoDaddy Consumer Pulse is a series of surveys of consumers ages 18 and above conducted throughout the year.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
SOURCE: GoDaddy Inc.
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SOURCE GoDaddy Inc.
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