Stream Hatchet's Politics in Live Streaming Report Highlights Rise in Gen Z Voter Engagement through Real-Time, Interactive Platforms
Stream Hatchet, a GameSquare Holdings subsidiary, released its Politics in Live Streaming Report revealing significant trends in political engagement through streaming platforms. The report shows a 513% growth in political streaming activity, with platforms like Twitch, YouTube, and Kick becoming important spaces for Gen Z political discourse. Key findings include a 9.5 million peak viewership during the Trump vs. Harris debate, and suspicious activity indicating potential view botting, with 35% of YouTube Live political viewership coming from flagged channels. The report also highlights top political creators, with HasanAbi leading at 30.9M views, and reveals platform engagement metrics showing 117 million hours of Harris-related streams versus 203 million hours for Trump-related content.
Stream Hatchet, una sussidiaria di GameSquare Holdings, ha pubblicato il suo rapporto sulle Politiche nel Live Streaming, rivelando tendenze significative nell'impegno politico attraverso le piattaforme di streaming. Il rapporto mostra una crescita del 513% nell'attività di streaming politico, con piattaforme come Twitch, YouTube e Kick che stanno diventando spazi importanti per il dibattito politico della Gen Z. Tra i risultati chiave, si evidenzia un picco di 9,5 milioni di spettatori durante il dibattito Trump vs. Harris, e attività sospette che indicano un potenziale uso di bot per le visualizzazioni, con il 35% della visione politica su YouTube Live proveniente da canali segnalati. Il rapporto mette in evidenza anche i principali creatori politici, con HasanAbi in testa con 30,9 milioni di visualizzazioni, e rivela statistiche di coinvolgimento sulle piattaforme, mostrando 117 milioni di ore di streaming relative a Harris contro 203 milioni di ore per i contenuti relativi a Trump.
Stream Hatchet, una subsidiaria de GameSquare Holdings, publicó su informe sobre Política en Streaming en Vivo, revelando tendencias significativas en la participación política a través de plataformas de streaming. El informe muestra un crecimiento del 513% en la actividad de streaming político, con plataformas como Twitch, YouTube y Kick convirtiéndose en espacios importantes para el discurso político de la Generación Z. Los hallazgos clave incluyen un máximo de 9.5 millones de espectadores durante el debate entre Trump y Harris, y actividades sospechosas que indican un posible uso de bots para las visualizaciones, con el 35% de la audiencia política en YouTube Live proveniente de canales señalados. El informe también destaca a los principales creadores políticos, con HasanAbi liderando con 30.9 millones de visualizaciones, y revela métricas de participación en las plataformas, mostrando 117 millones de horas de transmisiones relacionadas con Harris frente a 203 millones de horas para contenido relacionado con Trump.
Stream Hatchet는 GameSquare Holdings의 자회사로서, 라이브 스트리밍에서의 정치에 관한 보고서를 발표하여 스트리밍 플랫폼을 통한 정치적 참여의 중요한 트렌드를 밝혔습니다. 이 보고서는 정치적 스트리밍 활동이 513% 증가했다고 보여주며, Twitch, YouTube 및 Kick과 같은 플랫폼이 Z세대의 정치적 담론을 위한 중요한 공간이 되고 있음을 알립니다. 주요 발견으로는 트럼프와 해리스의 토론 중 950만의 최고 시청자 수를 기록했으며, 시청봇팅 가능성을 나타내는 의심스러운 활동이 발견되어 YouTube Live 정치 시청의 35%가 신고된 채널에서 발생한 것으로 나타났습니다. 또, 주요 정치 크리에이터 목록에서는 HasanAbi가 3090만 회의 시청 수로 1위를 차지했으며, 해리스 관련 스트림이 1억 1700만 시간인 반면 트럼프 관련 콘텐츠는 2억 3000만 시간을 기록한 플랫폼 참여 메트릭스도 공개되었습니다.
Stream Hatchet, une filiale de GameSquare Holdings, a publié son rapport sur la politique en streaming en direct, révélant des tendances significatives dans l'engagement politique à travers les plateformes de streaming. Le rapport montre une croissance de 513 % de l'activité de streaming politique, avec des plateformes telles que Twitch, YouTube et Kick devenant des espaces importants pour le discours politique de la Génération Z. Les principales conclusions comprennent un pic de 9,5 millions de spectateurs lors du débat Trump vs Harris, et une activité suspecte indiquant un potentiel de botting des vues, avec 35 % de l'audience politique en direct sur YouTube provenant de chaînes signalées. Le rapport met également en avant les principaux créateurs politiques, avec HasanAbi en tête avec 30,9 millions de vues, et révèle des métriques d'engagement sur les plateformes montrant 117 millions d'heures de streams liés à Harris contre 203 millions d'heures pour le contenu lié à Trump.
Stream Hatchet, eine Tochtergesellschaft von GameSquare Holdings, hat ihren Bericht über Politik im Live-Streaming veröffentlicht, der bedeutende Trends im politischen Engagement über Streaming-Plattformen offenbart. Der Bericht zeigt ein Wachstum von 513 % in der politischen Streaming-Aktivität, wobei Plattformen wie Twitch, YouTube und Kick wichtige Orte für den politischen Diskurs der Generation Z werden. Zu den wichtigsten Erkenntnissen gehören 9,5 Millionen Spitzenzuschauer während des Trump-Harris-Duells sowie verdächtige Aktivitäten, die auf potenzielles Botting hinweisen, wobei 35 % der politischen Zuschauerschaften auf YouTube Live von gekennzeichneten Kanälen stammen. Der Bericht hebt auch die führenden politischen Creator hervor, wobei HasanAbi mit 30,9 Millionen Aufrufen an der Spitze steht, und zeigt Plattform-Engagement-Metriken mit 117 Millionen Stunden an Streams zu Harris im Vergleich zu 203 Millionen Stunden für Trump-bezogene Inhalte.
- 513% growth in political streaming activity indicating strong platform adoption
- High engagement metrics with 9.5M peak viewers during key political events
- Substantial viewing hours: 203M for Trump streams and 117M for Harris streams on YouTube Live
- 35% of political live-stream viewership on YouTube Live flagged for suspicious behavior
- Potential view botting affecting data reliability with suspicious channels averaging 16,000 viewers vs. 800 for legitimate channels
Insights
The report reveals significant shifts in political engagement through streaming platforms, with a
The detection of suspicious viewership patterns and potential view botting demonstrates Stream Hatchet's sophisticated analytics capabilities, which could attract more clients seeking reliable streaming data. The platform's ability to track engagement across major platforms like Twitch, YouTube and Kick strengthens its market position in the growing digital analytics space.
For GameSquare ($GAME), while this showcases their subsidiary's technical capabilities, the small market cap of
Reveals Voter Sentiment Amongst Candidates, Uncovers Suspicious Viewership Activity, and Indicates Top Streaming Creators & Channels
FRISCO, TX / ACCESSWIRE / October 31, 2024 / Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), who recently launched an AI-Powered Influencer Discovery Tool for connecting brands with creators, today published its Politics in Live Streaming Report just ahead of the upcoming U.S. election.
As young voters turn away from traditional media like television broadcasts, this report sheds light on how live streaming platforms have become critical spaces for political engagement, particularly among Gen Z and first-time voters eager to participate in real-time discussions.
"Live streaming has become a pivotal space for political discourse, changing the way audiences interact with current events in real time," says Eduard Montserrat, CEO of Stream Hatchet. "At Stream Hatchet, we're dedicated to delivering the insights that help our clients navigate this evolving landscape and harness the power of live content."
Amongst this ecosystem of live engagement, Stream Hatchet tracks insights across major platforms like Twitch, YouTube, Kick, AfreecaTV, and Facebook. The Politics in Live Streaming Report reveals an astounding
Additionally, when analyzing YouTube Live data for this report, Stream Hatchet, uncovered a suspicious amount of channels that either changed names or were deleted indicating the possible presence of "view botting," or sending bots to channels to falsely boost viewership.
Key Insights
Platform Engagement Spike: Political viewership surged during major events like the Trump vs. Kamala Harris debate, which had 9.5 million peak viewers, illustrating that critical election moments are now experienced in real time by interactive audiences.
Gen Z's Platform of Choice: Over 117 million hours of "Kamala" or "Harris" streams were watched on YouTube Live alone, compared to 203 million hours for "Trump" streams.
Positive Chat Sentiment: Minnesota's Tim Walz held the highest chat sentiment score (2.47 positive-to-negative ratio), reflecting new ways voters are expressing approval or disapproval in live interactions.
Suspicious Channel Activity: In Q3 2024, nearly
35% of political live-stream viewership on YouTube Live came from channels flagged for suspicious behavior-either deleted or changing names soon after streaming. This group of channels averaged 16,000 viewers per stream, contrasting sharply with the 800-viewer average of legitimate channels, suggesting potential "view botting" to artificially inflate numbers and manipulate viewership trends.Top Streams on YouTube:
ABC News (5M): LIVE: ABC News Presidential Debate: Harris and Trump meet in Philadelphia
CBS News (2.1M): Watch Live: Biden and Trump face off in the first 2024 presidential debate, hosted by CNN
NBC News (2.1M): LIVE: Presidential Debate: Harris v. Trump Hosted by ABC News
PBS Newshour (1.2M): WATCH LIVE: Harris and Trump debate - PBS News simulcast of ABC's 2024 Presidential Debate
Top 10 Political Creators
HassanAbi (30.9M)
Timcast IRL (9.7M)
JLTomy (7.5M)
The Dan Bongino Show (7.4M)
Steven Crowder (6.1M)
The Charlie Kirk Show (3.7M)
Benny Johnson (3.7M)
Destiny (2.8M)
Vaush (2M)
Barry Cunningham (2M)
Stream Hatchet's Politics in Live Streaming Report offers crucial and timely, unbiased insights from the next generation of voters who are choosing livestreams as a primary resource to access, discuss, and shape the political conversation.
To view the full report visit streamhatchet.com/reports/political-streaming-report-2024, or to connect with Stream Hatchet as a resource for data or insights, email info@streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About Stream Hatchet
Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments.
For more information visit www.streamhatchet.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on accesswire.com
FAQ
What was the growth rate of political streaming activity according to Stream Hatchet's report for GAME?
How many peak viewers did the Trump vs. Harris debate attract for GameSquare's Stream Hatchet (GAME)?
What percentage of YouTube Live political viewership was flagged as suspicious in Stream Hatchet's report (GAME)?
Who was the top political creator according to Stream Hatchet's report for GAME?
