Zoned, A GameSquare Company, And Jack In The Box Extend Partnership For 2025
GameSquare Holdings (Nasdaq:GAME) announced that its subsidiary Zoned has extended its partnership with Jack in the Box into 2025, continuing their strategic collaboration in digital marketing and culture-focused activations. The extension follows successful campaigns including the 'Gamer Jack' Twitch talent search and various gaming integrations.
The partnership, which began in 2022, has produced several innovative campaigns merging gaming and fast-food experiences, including Jack in the Drive Thru (2022), MLB The Show integration (2024), and Fortnite collaborations. These combined campaigns are expected to generate over $3 million in projected revenue for GameSquare.
The extended partnership now becomes a three-year deal, focusing on engaging gaming and youth culture through interactive digital experiences. The collaboration has helped Jack in the Box optimize its culture-focused strategy and digital marketing efforts, particularly in connecting with gaming and streaming audiences.
GameSquare Holdings (Nasdaq:GAME) ha annunciato che la sua controllata Zoned ha esteso la sua partnership con Jack in the Box fino al 2025, proseguendo la loro collaborazione strategica nel marketing digitale e nelle attivazioni focalizzate sulla cultura. L'estensione segue campagne di successo, tra cui la ricerca di talenti 'Gamer Jack' su Twitch e varie integrazioni nel mondo dei videogiochi.
La partnership, iniziata nel 2022, ha prodotto diverse campagne innovative che uniscono esperienze di gioco e fast food, tra cui Jack in the Drive Thru (2022), integrazione con MLB The Show (2024) e collaborazioni con Fortnite. Queste campagne combinate si prevede genereranno oltre 3 milioni di dollari in ricavi previsti per GameSquare.
La partnership estesa diventa ora un accordo triennale, focalizzandosi sull'engagement della cultura giovanile e del gaming attraverso esperienze digitali interattive. La collaborazione ha aiutato Jack in the Box a ottimizzare la sua strategia culturale e gli sforzi di marketing digitale, in particolare nel connettersi con il pubblico dei videogiochi e dello streaming.
GameSquare Holdings (Nasdaq:GAME) anunció que su subsidiaria Zoned ha ampliado su asociación con Jack in the Box hasta 2025, continuando su colaboración estratégica en marketing digital y activaciones centradas en la cultura. La extensión sigue a campañas exitosas, incluida la búsqueda de talentos 'Gamer Jack' en Twitch y varias integraciones de videojuegos.
La asociación, que comenzó en 2022, ha producido varias campañas innovadoras que fusionan experiencias de juego y comida rápida, incluyendo Jack in the Drive Thru (2022), integración con MLB The Show (2024) y colaboraciones con Fortnite. Se espera que estas campañas combinadas generen más de 3 millones de dólares en ingresos proyectados para GameSquare.
La asociación ampliada ahora se convierte en un acuerdo de tres años, centrado en involucrar a la cultura juvenil y del gaming a través de experiencias digitales interactivas. La colaboración ha ayudado a Jack in the Box a optimizar su estrategia centrada en la cultura y sus esfuerzos de marketing digital, especialmente en la conexión con audiencias de videojuegos y streaming.
GameSquare Holdings (Nasdaq:GAME)는 자회사 Zoned가 Jack in the Box와의 파트너십을 2025년까지 연장했다고 발표했습니다. 이는 디지털 마케팅 및 문화 중심의 활성화에서의 전략적 협력을 계속하는 것입니다. 이 연장은 'Gamer Jack' 트위치 인재 검색 및 다양한 게임 통합을 포함한 성공적인 캠페인에 이어 이루어졌습니다.
2022년에 시작된 이 파트너십은 Jack in the Drive Thru (2022), MLB The Show 통합 (2024), Fortnite 협업 등을 포함하여 게임과 패스트푸드 경험을 결합한 여러 혁신적인 캠페인을 제작했습니다. 이러한 결합된 캠페인은 GameSquare에 대해 300만 달러 이상의 예상 수익을 창출할 것으로 예상됩니다.
확장된 파트너십은 이제 3년 계약이 되며, 인터랙티브한 디지털 경험을 통해 게임 및 청소년 문화를 참여시키는 데 중점을 두고 있습니다. 이 협력은 Jack in the Box가 문화 중심의 전략과 디지털 마케팅 노력을 최적화하는 데 도움을 주었으며, 특히 게임 및 스트리밍 청중과의 연결에 기여했습니다.
GameSquare Holdings (Nasdaq:GAME) a annoncé que sa filiale Zoned a prolongé son partenariat avec Jack in the Box jusqu'en 2025, poursuivant ainsi leur collaboration stratégique dans le marketing numérique et les activations axées sur la culture. Cette extension fait suite à des campagnes réussies, y compris la recherche de talents 'Gamer Jack' sur Twitch et diverses intégrations de jeux.
Le partenariat, qui a débuté en 2022, a produit plusieurs campagnes innovantes alliant expériences de jeu et de restauration rapide, y compris Jack in the Drive Thru (2022), l'intégration de MLB The Show (2024) et des collaborations avec Fortnite. Ces campagnes combinées devraient générer plus de 3 millions de dollars de revenus projetés pour GameSquare.
Le partenariat prolongé devient désormais un contrat de trois ans, axé sur l'engagement de la culture jeune et du gaming à travers des expériences numériques interactives. La collaboration a aidé Jack in the Box à optimiser sa stratégie axée sur la culture et ses efforts de marketing numérique, en particulier pour se connecter avec les audiences de jeux et de streaming.
GameSquare Holdings (Nasdaq:GAME) gab bekannt, dass ihre Tochtergesellschaft Zoned die Partnerschaft mit Jack in the Box bis 2025 verlängert hat, um die strategische Zusammenarbeit im digitalen Marketing und in kulturfokussierten Aktivitäten fortzusetzen. Die Verlängerung folgt auf erfolgreiche Kampagnen, darunter die 'Gamer Jack' Twitch-Talentsuche und verschiedene Gaming-Integrationen.
Die Partnerschaft, die 2022 begann, hat mehrere innovative Kampagnen hervorgebracht, die Gaming- und Fast-Food-Erlebnisse miteinander verbinden, darunter Jack in the Drive Thru (2022), die Integration von MLB The Show (2024) und Fortnite-Kooperationen. Diese kombinierten Kampagnen sollen voraussichtlich über 3 Millionen Dollar an prognostizierten Einnahmen für GameSquare generieren.
Die erweiterte Partnerschaft wird nun zu einem Dreijahresvertrag, der sich auf die Einbindung von Gaming- und Jugendkultur durch interaktive digitale Erlebnisse konzentriert. Die Zusammenarbeit hat Jack in the Box geholfen, seine kulturfokussierte Strategie und digitale Marketingbemühungen zu optimieren, insbesondere in der Verbindung mit Gaming- und Streaming-Publikum.
- Partnership extension secures recurring revenue stream
- Projected $3M revenue from combined campaigns
- Successful track record of campaign execution since 2022
- Strategic expansion in gaming marketing services
- None.
Insights
This partnership extension between GameSquare's Zoned agency and Jack in the Box represents a strategic revenue opportunity for GameSquare (NASDAQ: GAME), a micro-cap company with just
The extension into a three-year relationship demonstrates client retention and recurring revenue potential - important metrics for marketing agencies. For a company of GameSquare's size, securing multi-year contracts provides revenue stability and visibility that can help offset the inherent volatility in the gaming and marketing sectors.
GameSquare has positioned itself at the intersection of gaming culture and brand marketing, a specialized niche with growth potential as brands increasingly seek authentic ways to connect with younger demographics. The Jack in the Box partnership showcases GameSquare's ability to execute campaigns across multiple platforms (Twitch, Fortnite, MLB The Show) that integrate gaming elements with traditional brand marketing.
While the announcement lacks specific profitability metrics or exact timeframes for the
MARKING THIS CONTINUATION BETWEEN THE BRANDS, THE PARTNERSHIP FURTHER INTEGRATES THE GAMING INDUSTRY PUSHING FAST-FOOD CHAINS TO NEW EXPERIENCES
FRISCO, TX / ACCESS Newswire / March 5, 2025 / Zoned, a GameSquare Holdings (Nasdaq:GAME) company, is continuing its partnership with Jack in the Box into 2025, further solidifying its role as a strategic partner in digital marketing and culture jacking activations. Leveraging its deep expertise in gaming, digital trends, and cultural moments, Zoned will continue to craft innovative campaigns and culturally resonant activations that bridge the gap between gaming, culture, and quick-service dining-driving deeper engagement and cultural relevance for Jack in the Box.
The partnership follows a successful Jack in the Box drive-thru campaign on Twitch. The campaign featured a worldwide talent search called "Gamer Jack," to find the next "up-and-coming content creator," seeing all campaigns produced by Zoned. This groundbreaking activation marks Jack in the Box's continued expansion into gaming culture, engaging the next generation of consumers in an interactive digital playground.
"Zoned and Jack in the Box share a common focus on engaging with gaming and youth culture. This multi-year partnership reflects our focus on pursuing recurring relationships and demonstrates the continued success of our long-standing partnership with Jack in the Box. We are excited for what's in store for 2025," stated GameSquare CEO, Justin Kenna.
"Over the past several years, Zoned has been instrumental in optimizing and enhancing our culture jacking strategy and digital marketing. As a result, we've built strong campaigns that seamlessly bridge the gap between gaming and pop culture. The incredible reception we received from our Gamer Jack initiative reinforced just how deeply gaming and streaming culture are embedded in the lifestyles of our guests. Gaming is a force shaping culture, so it's imperative that we continue showing up in the right way-offering real value and access to exclusive experiences. Partnering with Zoned allows us to create fresh, interactive engagements that keep Jack in the Box at the forefront of digital culture, and we're excited to continue building on this partnership," said Morgan Higgins, Senior Director of Social Media and PR.
"Partnering with Jack in the Box over the last few years has given us the opportunity to grow alongside their audience and be completely dialed into the kind of cultural moments that will resonate with their consumers," said Carlos Tovar, President of Zoned. "We are building campaigns that see gaming culture, internet niches, and the fast food experience collide in new ways and look forward to continuing this wave in 2025."
Since 2022, Jack in the Box and Zoned have consistently designed campaigns to merge gaming, content creation, and brand storytelling. Jack in the Drive Thru (2022) turned Twitch into a virtual JITB drive-thru using streamers to distribute promo codes; Gamer Jack (2023) a worldwide search for the next JITB streamer; JITB x MLB The Show (2024) challenged gaming and baseball influencers to hit the JITB Head at Petco Park in-game; Stream Week + VTuber Reveal (2024) introduced a new VTuber model and raised money for No Kid Hungry plus the most recent Fortnite campaigns with Topgolf Universe on Fortnite's UEFN platform and SpongeBob Squarepants custom islands, each launched in 2024.
This announcement follows a series of strategic partnerships secured by Zoned, a full-service marketing agency under GameSquare Holdings that specializes in bridging the gap between gaming and pop culture with combined campaigns expected to generate over
The continuation of this partnership extends the lifetime into a three-year deal. More details coming soon in 2025.
About Jack in the Box:
Jack in the Box Inc. (NASDAQ:JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box® , one of the nation's largest hamburger chains with approximately 2,200 restaurants across 22 states, and Del Taco® , the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
Media Contacts:
GameSquare:
Alana Battaglia
Email: ab@wearetheuntold.com
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SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
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