Stream Hatchet, a GameSquare Company, Signs Largest Campaign Contract with Capcom
GameSquare Holdings (NASDAQ:GAME) subsidiary Stream Hatchet has secured its largest campaign contract with Capcom for the launch of Monster Hunter Wilds. The game has achieved remarkable success, breaking records with 1.3 million concurrent users on Steam, ranking 5th highest in Steam history, and becoming Capcom's fastest-selling game.
Stream Hatchet provided comprehensive services including technology-enabled influencer discovery, talent sourcing, events production, and post-campaign performance analysis. The contract is expected to contribute to GameSquare's revenue in 2025.
Stream Hatchet, as the leading provider of data analytics for the live streaming industry, leverages 7 years of historical data across 20 platforms with minute-level granularity. The company's capabilities include a SaaS platform, custom reports, and strategic agency consulting services.
GameSquare Holdings (NASDAQ:GAME) ha annunciato che la sua controllata Stream Hatchet ha ottenuto il suo più grande contratto di campagna con Capcom per il lancio di Monster Hunter Wilds. Il gioco ha raggiunto un successo straordinario, infrangendo record con 1,3 milioni di utenti simultanei su Steam, classificandosi al 5° posto nella storia di Steam e diventando il gioco con le vendite più rapide di Capcom.
Stream Hatchet ha fornito servizi completi, tra cui scoperta di influencer abilitata dalla tecnologia, ricerca di talenti, produzione di eventi e analisi delle prestazioni post-campagna. Si prevede che il contratto contribuisca ai ricavi di GameSquare nel 2025.
Stream Hatchet, come fornitore leader di analisi dei dati per l'industria dello streaming dal vivo, sfrutta 7 anni di dati storici su 20 piattaforme con granularità a livello di minuto. Le capacità dell'azienda includono una piattaforma SaaS, report personalizzati e servizi di consulenza strategica per agenzie.
GameSquare Holdings (NASDAQ:GAME) ha anunciado que su subsidiaria Stream Hatchet ha asegurado su mayor contrato de campaña con Capcom para el lanzamiento de Monster Hunter Wilds. El juego ha logrado un éxito notable, rompiendo récords con 1.3 millones de usuarios concurrentes en Steam, ocupando el 5° lugar en la historia de Steam y convirtiéndose en el juego de más rápido venta de Capcom.
Stream Hatchet proporcionó servicios integrales que incluyen descubrimiento de influencers habilitado por tecnología, búsqueda de talentos, producción de eventos y análisis de rendimiento posterior a la campaña. Se espera que el contrato contribuya a los ingresos de GameSquare en 2025.
Stream Hatchet, como el proveedor líder de análisis de datos para la industria de streaming en vivo, aprovecha 7 años de datos históricos en 20 plataformas con granularidad a nivel de minuto. Las capacidades de la empresa incluyen una plataforma SaaS, informes personalizados y servicios de consultoría estratégica para agencias.
GameSquare Holdings (NASDAQ:GAME)의 자회사 Stream Hatchet가 Capcom과 함께 Monster Hunter Wilds 출시를 위한 가장 큰 캠페인 계약을 체결했습니다. 이 게임은 Steam에서 130만 명의 동시 사용자로 기록을 세우며 놀라운 성공을 거두었고, Steam 역사상 5위에 오르며 Capcom의 가장 빠르게 판매된 게임이 되었습니다.
Stream Hatchet는 기술 기반의 인플루언서 발견, 인재 발굴, 이벤트 제작 및 캠페인 후 성과 분석을 포함한 포괄적인 서비스를 제공했습니다. 이 계약은 2025년 GameSquare의 수익에 기여할 것으로 예상됩니다.
Stream Hatchet는 라이브 스트리밍 산업을 위한 데이터 분석의 선두 제공업체로서, 20개 플랫폼에서 7년간의 역사적 데이터를 분 단위로 활용합니다. 회사의 역량에는 SaaS 플랫폼, 맞춤형 보고서 및 전략적 에이전시 컨설팅 서비스가 포함됩니다.
GameSquare Holdings (NASDAQ:GAME) a annoncé que sa filiale Stream Hatchet a obtenu son plus grand contrat de campagne avec Capcom pour le lancement de Monster Hunter Wilds. Le jeu a connu un succès remarquable, battant des records avec 1,3 million d'utilisateurs simultanés sur Steam, se classant au 5ème rang de l'histoire de Steam et devenant le jeu le plus rapidement vendu de Capcom.
Stream Hatchet a fourni des services complets, y compris la découverte d'influenceurs grâce à la technologie, le sourcing de talents, la production d'événements et l'analyse des performances post-campagne. Ce contrat devrait contribuer aux revenus de GameSquare en 2025.
Stream Hatchet, en tant que fournisseur leader d'analyses de données pour l'industrie du streaming en direct, exploite 7 ans de données historiques sur 20 plateformes avec une granularité au niveau de la minute. Les capacités de l'entreprise incluent une plateforme SaaS, des rapports personnalisés et des services de conseil stratégique pour les agences.
GameSquare Holdings (NASDAQ:GAME) hat bekannt gegeben, dass ihre Tochtergesellschaft Stream Hatchet ihren größten Kampagnenvertrag mit Capcom für den Start von Monster Hunter Wilds gesichert hat. Das Spiel hat bemerkenswerte Erfolge erzielt, indem es mit 1,3 Millionen gleichzeitigen Nutzern auf Steam Rekorde gebrochen hat, auf Platz 5 der Steam-Geschichte rangiert und das am schnellsten verkaufte Spiel von Capcom geworden ist.
Stream Hatchet hat umfassende Dienstleistungen bereitgestellt, darunter technologiegestützte Influencer-Entdeckung, Talentbeschaffung, Eventproduktion und Leistungsanalyse nach der Kampagne. Es wird erwartet, dass der Vertrag zu den Einnahmen von GameSquare im Jahr 2025 beiträgt.
Stream Hatchet, als führender Anbieter von Datenanalysen für die Live-Streaming-Branche, nutzt 7 Jahre historische Daten über 20 Plattformen mit minutengenauer Granularität. Zu den Fähigkeiten des Unternehmens gehören eine SaaS-Plattform, maßgeschneiderte Berichte und strategische Beratungsdienste für Agenturen.
- Secured largest campaign contract with major gaming company Capcom
- Contract will contribute to revenue in 2025
- Successful campaign execution demonstrated by game's record-breaking performance
- Showcases Stream Hatchet's technological capabilities and market position
- Specific financial terms and revenue impact not disclosed
Insights
GameSquare's subsidiary Stream Hatchet has secured its largest campaign contract to date with gaming giant Capcom, supporting the launch of Monster Hunter Wilds. This contract is explicitly expected to contribute to GameSquare's 2025 revenue, though specific financial terms remain undisclosed.
The announcement represents a meaningful business development for a company with a relatively small market cap of $21.2 million. Securing Capcom as a client demonstrates Stream Hatchet's ability to attract premium gaming publishers, potentially improving GameSquare's competitive position in the gaming marketing services sector.
What makes this particularly significant is the association with Monster Hunter Wilds' remarkable commercial performance. The game has already broken records with 1.3 million concurrent Steam users (ranking 5th highest in Steam history) and is Capcom's fastest-selling title ever. This success provides a valuable reference case that Stream Hatchet can leverage to secure additional high-profile contracts.
Stream Hatchet's comprehensive service offering - combining technology-enabled influencer discovery, talent sourcing, events production, and post-campaign analytics - positions it as an integrated solution for publishers seeking marketing support. The successful execution for a major client validates their capabilities in a competitive marketing landscape.
While one contract alone won't transform GameSquare's financial trajectory, the strategic value of establishing credibility with industry leaders shouldn't be underestimated, especially for a company looking to scale its operations and services portfolio.
This partnership with Capcom represents a strategic win for Stream Hatchet and its parent GameSquare beyond just immediate revenue. The Monster Hunter franchise is one of Capcom's crown jewels, with lifetime sales exceeding 88 million units prior to Wilds' release. Capcom entrusting such a valuable IP's marketing campaign to Stream Hatchet signals significant confidence in their capabilities.
What's particularly noteworthy is Stream Hatchet's technology stack being highlighted in the campaign execution. Their proprietary code deployment technology and data analytics capabilities appear to have delivered measurable results for Capcom. This technical differentiation is important in the increasingly crowded influencer marketing space.
The timing is also advantageous. With Monster Hunter Wilds achieving record-breaking commercial success, Stream Hatchet can now claim association with one of 2025's biggest gaming launches. In the gaming industry, success creates visibility that often leads to additional opportunities.
Stream Hatchet's dual offering combining both analytics and agency services creates a compelling value proposition. Their access to 7 years of historical data with minute-level granularity across 20 platforms enables them to identify optimal influencer partners for client campaigns, potentially delivering superior ROI compared to traditional marketing approaches.
For GameSquare, demonstrating the ability to successfully execute major campaigns aligns perfectly with their stated mission of connecting brands with hard-to-reach gaming demographics. This contract serves as practical validation of their business model in a highly competitive landscape.
Capcom used Stream Hatchet's technology and agency resources to support the highly successful launch of Monster Hunter Wilds
FRISCO, TX / ACCESS Newswire / March 10, 2025 / Stream Hatchet an influencer marketing company and live streaming analytics platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), today announced a new contract with Capcom to support the launch of Monster Hunter Wilds. The contract is expected to contribute to GameSquare's revenue in 2025.
Under the terms of the contract, Stream Hatchet leveraged its best-in-class resources to help Capcom generate mass awareness for the release of the game, which has quickly become one of the most successful video game debuts of all time, breaking 1.3 million concurrent users on Steam, ranking 5th highest in Steam history and is Capcom's fastest selling game. Stream Hatchet's services include technology-enabled influencer discovery, talent sourcing, events production, and granular post-campaign performance analysis.
"We are thrilled to be a part of one of the most successful video game launches of all time," stated Justin Kenna, GameSquare's CEO. "This contract with Capcom is a great example of the platform GameSquare and Stream Hatchet have created, highlighting our scale, technology, and best-in-class capabilities. Most importantly, it highlights Stream Hatchet's ability to leverage their leading technology and knowledge of gaming culture to produce successful outcomes for their customers."
Eduard Montserrat, CEO of Stream Hatchet added, "We are excited that our influencer marketing team's inaugural activation supported one of this year's top-performing game releases. This success was amplified by our industry-leading influencer marketing technology including the seamless integration of proprietary code deployment technology. We can't wait to continue to build upon our success with Capcom and showcase the exceptional capabilities of our managed services team."
About Stream Hatchet
Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic agency consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live-streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments.
For more information visit www.streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next-generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award-winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
Forward-Looking Information
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Corporate Contact
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Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
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Phone: (216) 464-6400
Email: ir@gamesquare.com
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Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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