GameSquare Announces NFL 4 The Fans Live Creator Roadshow at Victory Fan Fest New Orleans During Super Bowl LIX Weekend

Rhea-AI Summary

GameSquare Holdings (NASDAQ:GAME) announced it will host NFL 4 The Fans Live during Super Bowl LIX weekend at Victory Fan Fest in New Orleans. The event, scheduled for February 7-8, 2025, will run from 3:00 PM to 7:00 PM CT each day, featuring co-hosts Will Neff and Sydnee Goodman, with a special appearance by Cardi B.

The event will blend NFL fandom with gaming and creator content, offering both in-person and online experiences. Key features include 2v2 gaming matchups between NFL Legends and gamers, U.S. Marines fitness challenges, sports commentary, and tailgate challenges. The live stream will be available worldwide on Will Neff's and Sydnee Goodman's Twitch and YouTube channels.

This initiative demonstrates GameSquare's strategy to connect brands with Gen Z, Gen Alpha, and Millennial audiences through gaming and entertainment experiences.

Positive

• Strategic partnership with NFL for major event during Super Bowl weekend
• Multi-platform streaming distribution expanding audience reach
• High-profile celebrity involvement (Cardi B) potentially increasing viewer engagement
• Brand partnership with U.S. Marines showing ability to attract major sponsors

Negative

• None.

Insights

Marketing and Digital Media Analyst

This marketing activation, while impressive in scope, requires careful analysis beyond its surface appeal. The partnership with the NFL and U.S. Marines demonstrates GameSquare's ability to secure high-profile collaborations, but the real value lies in several key strategic elements:

Strategic Positioning: By combining NFL content with gaming and streaming during Super Bowl weekend, GameSquare is positioning itself at the intersection of traditional sports and digital entertainment - a rapidly growing market segment. The inclusion of Cardi B and popular streamers Will Neff and Sydnee Goodman indicates a sophisticated understanding of cross-demographic appeal.

Revenue Potential: Multiple revenue streams are likely in play:

• Sponsorship revenue from the U.S. Marines and potentially other undisclosed partners
• Streaming revenue from multiple platforms (Twitch and YouTube)
• Potential licensing and content distribution fees
• Data collection opportunities for future monetization

However, investors should note several critical factors:

• The event's scale suggests significant production costs
• Revenue impact may be relative to GameSquare's market cap
• Success metrics will be difficult to quantify immediately
• Long-term value will depend on establishing this as a repeatable, scalable format

This activation aligns with GameSquare's stated mission of connecting brands with younger audiences, but represents an evolutionary rather than revolutionary step in their business model. While it demonstrates operational capability and strategic positioning, it's unlikely to materially impact near-term financial performance.

Live Programming To Be Co-Hosted By Will Neff And Sydnee Goodman With Global Livestream Segments Featuring Top Streaming Talent, Special Guest Appearances Including Cardi B And Sponsored Activations Presented By The U.S. Marines

FRISCO, TX / ACCESS Newswire / January 27, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next generation media company with roots in gaming and creator entertainment, will host NFL 4 The Fans Live during Super Bowl LIX weekend at the inaugural Victory Fan Fest, a four-day entertainment experience with activations designed to authentically embrace the gaming and livestreaming community during the biggest weekend of the year.

NFL 4 The Fans Live will blend the excitement of NFL fandom on gameday with interactive gaming and creator-driven content, accessible for an in-person and online audience on Friday, February 7^th, and Saturday, February 8^th, from 3:00pm CT / 4:00pm ET to 7:00pm CT / 8:00pm ET. The event will be co-hosted by Will Neff and Sydnee Goodman including special broadcast segments featuring top streaming talent and a guest appearance from global music superstar Cardi B.

"We're thrilled to bring NFL 4 The Fans to Super Bowl LIX weekend," said Justin Kenna, CEO of GameSquare. "GameSquare's unique ability to operate at the intersection of sports, gaming, and pop culture, allows us to create authentic IRL experiences with the most culturally relevant players in music, food, and fashion and translate them into livestream viewing experiences that resonate with the next generation of fans. By leveraging our capabilities to produce this event, we're bringing the energy and excitement of NFL football and New Orleans directly to fans at home."

More Event Highlights:

• Video Gaming 2v2 Matchups: A series of 2v2 matchups between NFL Legends and gamers in the latest party games for a chance to highlight their personalities along with the internet's biggest names.

• U.S. Marines Fitness Challenges: Presented by the U.S. Marines, fans and talent will have a chance to challenge themselves with fitness challenges activated by the U.S. Marines. See if you have the grit and intensity to train alongside the Marines.

• Sports Commentary: Top football minds will speak on the latest and greatest alongside special talent hosting recent on-field NFL news and predictions for the upcoming games.

• Tailgate Challenges: NFL Legends and creators face off in a series of fun, tailgate inspired challenges.

NFL 4 The Fans Live is brought to you in partnership with the NFL and GameSquare. The activation is sponsored by the U.S. Marines.

To tune into the live stream from anywhere in the world, visit twitch.tv/willneff, www.youtube.com/@WillNeff, Twitch.tv/Sydsogood or www.youtube.com/@sydsogood

About GameSquare Holdings, Inc.

GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact
Lou Schwartz, President
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Email: ir@gamesquare.com

Media Relations
Alana Battaglia / The Untold
Email: ab@wearetheuntold.com

Partnership Inquiries
sales@gamesquare.com

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SOURCE: GameSquare Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

When and where is GameSquare's (GAME) NFL 4 The Fans Live event taking place?

The event takes place during Super Bowl LIX weekend on February 7-8, 2025, from 3:00 PM to 7:00 PM CT at Victory Fan Fest in New Orleans.

Who are the hosts and special guests for GameSquare's (GAME) NFL event?

The event will be co-hosted by Will Neff and Sydnee Goodman, with a special appearance by global music star Cardi B.

What activities will be featured at GameSquare's (GAME) NFL 4 The Fans Live event?

The event will feature 2v2 gaming matchups between NFL Legends and gamers, U.S. Marines fitness challenges, sports commentary, and tailgate challenges.

How can viewers watch GameSquare's (GAME) NFL 4 The Fans Live stream?

Viewers can watch the live stream on Will Neff's and Sydnee Goodman's Twitch and YouTube channels (twitch.tv/willneff, www.youtube.com/@WillNeff, Twitch.tv/Sydsogood, www.youtube.com/@sydsogood).