GameSquare Forms Strategic Partnership with GGTech Entertainment to Bring Proven Esports and Gaming Events to U.S. Markets
GameSquare Holdings (NASDAQ:GAME) has announced a strategic partnership with GGTech Entertainment to expand gaming events in the U.S. market. The partnership's first major initiative will bring GAMERGY, one of the world's largest multicultural esports festivals, to Dallas in March 2026.
The collaboration leverages GAMERGY's nine-year history across nine cities and three continents. GameSquare will license GAMERGY in the U.S. and provide comprehensive services including strategy, event design, talent recommendations, marketing, and operations.
The partnership also includes plans to expand University Esports programs in the U.S., building on GGTech's existing network of over 2,000 global universities, 9,000 teams, and 100,000 users. Both companies will benefit from partnerships with major game publishers including Riot Games, Epic Games, Activision, EA, and Capcom, as well as brand partners such as NFL, Amazon, Microsoft, and Samsung.
GameSquare Holdings (NASDAQ:GAME) ha annunciato una partnership strategica con GGTech Entertainment per espandere gli eventi di gaming nel mercato statunitense. La prima iniziativa importante della collaborazione porterà GAMERGY, uno dei più grandi festival di esports multiculturali al mondo, a Dallas nel marzo 2026.
La collaborazione si basa sui nove anni di esperienza di GAMERGY in nove città e tre continenti. GameSquare otterrà la licenza di GAMERGY negli Stati Uniti e fornirà servizi completi che includono strategia, progettazione degli eventi, selezione dei talenti, marketing e gestione operativa.
La partnership prevede anche l'espansione dei programmi di University Esports negli USA, sfruttando la rete globale di GGTech che conta oltre 2.000 università, 9.000 squadre e 100.000 utenti. Entrambe le aziende trarranno vantaggio da collaborazioni con importanti publisher di videogiochi come Riot Games, Epic Games, Activision, EA e Capcom, oltre a partner di brand come NFL, Amazon, Microsoft e Samsung.
GameSquare Holdings (NASDAQ:GAME) ha anunciado una alianza estratégica con GGTech Entertainment para expandir los eventos de gaming en el mercado estadounidense. La primera gran iniciativa de esta colaboración será llevar GAMERGY, uno de los festivales de esports multiculturales más grandes del mundo, a Dallas en marzo de 2026.
La colaboración aprovecha los nueve años de historia de GAMERGY en nueve ciudades y tres continentes. GameSquare obtendrá la licencia de GAMERGY en EE.UU. y ofrecerá servicios integrales que incluyen estrategia, diseño de eventos, recomendaciones de talento, marketing y operaciones.
La alianza también incluye planes para expandir los programas de University Esports en EE.UU., basándose en la red global de GGTech, que cuenta con más de 2.000 universidades, 9.000 equipos y 100.000 usuarios. Ambas compañías se beneficiarán de asociaciones con importantes editoras de videojuegos como Riot Games, Epic Games, Activision, EA y Capcom, así como con marcas como NFL, Amazon, Microsoft y Samsung.
GameSquare Holdings (NASDAQ:GAME)는 미국 시장에서 게임 이벤트를 확장하기 위해 GGTech Entertainment와 전략적 파트너십을 발표했습니다. 이번 파트너십의 첫 주요 프로젝트로 세계 최대 다문화 e스포츠 축제 중 하나인 GAMERGY를 2026년 3월 댈러스에서 개최할 예정입니다.
이번 협력은 GAMERGY가 9개 도시와 3개 대륙에서 쌓아온 9년간의 역사를 기반으로 합니다. GameSquare는 미국 내 GAMERGY 라이선스를 확보하고 전략, 이벤트 기획, 인재 추천, 마케팅 및 운영 등 종합 서비스를 제공합니다.
또한 이번 파트너십에는 GGTech가 보유한 2,000개 이상의 글로벌 대학, 9,000개 팀, 100,000명의 사용자를 기반으로 미국 내 University Esports 프로그램 확장 계획도 포함되어 있습니다. 양사는 Riot Games, Epic Games, Activision, EA, Capcom 등 주요 게임 퍼블리셔와 NFL, Amazon, Microsoft, Samsung 등 브랜드 파트너와의 협력을 통해 상호 이익을 도모할 예정입니다.
GameSquare Holdings (NASDAQ:GAME) a annoncé un partenariat stratégique avec GGTech Entertainment pour développer les événements gaming sur le marché américain. La première initiative majeure de ce partenariat sera d'amener GAMERGY, l'un des plus grands festivals d'esports multiculturels au monde, à Dallas en mars 2026.
Cette collaboration s'appuie sur les neuf années d'expérience de GAMERGY dans neuf villes réparties sur trois continents. GameSquare obtiendra la licence GAMERGY aux États-Unis et offrira des services complets incluant stratégie, conception d'événements, recommandations de talents, marketing et opérations.
Le partenariat prévoit également d'étendre les programmes University Esports aux États-Unis, s'appuyant sur le réseau mondial de GGTech qui compte plus de 2 000 universités, 9 000 équipes et 100 000 utilisateurs. Les deux entreprises bénéficieront de partenariats avec des éditeurs majeurs comme Riot Games, Epic Games, Activision, EA et Capcom, ainsi qu'avec des marques telles que la NFL, Amazon, Microsoft et Samsung.
GameSquare Holdings (NASDAQ:GAME) hat eine strategische Partnerschaft mit GGTech Entertainment angekündigt, um Gaming-Events auf dem US-Markt auszubauen. Die erste große Initiative der Partnerschaft wird GAMERGY, eines der weltweit größten multikulturellen Esport-Festivals, im März 2026 nach Dallas bringen.
Die Zusammenarbeit baut auf der neunjährigen Geschichte von GAMERGY in neun Städten auf drei Kontinenten auf. GameSquare wird die Lizenz für GAMERGY in den USA erwerben und umfassende Dienstleistungen wie Strategie, Eventgestaltung, Talentempfehlungen, Marketing und Betrieb anbieten.
Die Partnerschaft sieht außerdem vor, die University Esports-Programme in den USA auszubauen, basierend auf dem bestehenden Netzwerk von GGTech mit über 2.000 Universitäten, 9.000 Teams und 100.000 Nutzern weltweit. Beide Unternehmen profitieren von Partnerschaften mit großen Spielepublishern wie Riot Games, Epic Games, Activision, EA und Capcom sowie Markenpartnern wie NFL, Amazon, Microsoft und Samsung.
- Strategic expansion into U.S. market through established GAMERGY brand
- Access to GGTech's extensive university esports network of 2,000+ institutions
- Partnerships with major game publishers and blue-chip brands
- Leveraging GAMERGY's proven track record with 200,000 recent attendees
- Long wait until first major event (March 2026)
- Significant operational and execution risks in new market entry
- Financial terms of the partnership not disclosed
Insights
GameSquare's partnership with GGTech represents a calculated expansion into the high-growth gaming events sector, targeting the fragmented but valuable U.S. market. By securing GAMERGY's license—a festival with nine years of operational history across three continents—GameSquare gains immediate access to proven intellectual property without the development costs and risks typically associated with creating new event franchises.
This move aligns perfectly with the current evolution of gaming monetization models, where in-person experiences are increasingly valuable in an otherwise digital-first industry. GAMERGY's track record of nearly 200,000 attendees in recent editions demonstrates substantial market validation. The strategic selection of Dallas as the host city leverages both GameSquare's home market advantage and the region's emergence as an esports hub.
The partnership's expansion into the collegiate market through University Esports is particularly noteworthy. With GGTech's established relationships with over 2,000 universities and 100,000 users, this creates a potential long-term pipeline of engaged consumers. The collegiate esports space remains significantly underdeveloped in North America compared to traditional college sports, presenting substantial growth opportunities.
What truly enhances this deal's value is the combined company's publisher relationships with industry giants like Riot Games, Epic Games, and Activision. These connections are essential for securing game licenses and creating authentic tournament experiences that attract hardcore gaming audiences.
This partnership strategically positions GameSquare in the experiential entertainment sector where margins typically exceed pure digital offerings. The company is executing a classic platform expansion strategy—leveraging existing operational infrastructure to absorb additional properties with minimal incremental overhead costs.
The timing is particularly advantageous as post-pandemic event attendance has rebounded strongly, with gaming events showing resilience compared to other entertainment categories. By licensing rather than acquiring GAMERGY, GameSquare maintains financial flexibility while still capturing revenue upside through event operations.
The deal structure reveals a sophisticated approach to GameSquare's events portfolio construction. Rather than building everything internally, they're creating a hybrid model that combines owned IP with licensed properties, allowing for faster scaling. This mirrors successful strategies employed by major events companies like Live Nation in music and ReedPop in pop culture conventions.
GameSquare's emphasis on providing "strategy, event design, talent recommendations, marketing, and operation" indicates a full-service approach that maximizes revenue capture across the value chain. The partnership with GGTech also diversifies their business beyond the volatile esports team operations sector, which has struggled with profitability industry-wide.
The brand partner roster mentioned is impressive—spanning technology (Nvidia, Microsoft), CPG (RedBull, Heineken), and mainstream consumer brands (NFL, McDonald's). This demonstrates GameSquare's ability to connect gaming audiences with mainstream advertisers, which is crucial for achieving premium sponsorship rates that drive event profitability.
Strategic partnership will leverage the unique IP, operational expertise, and financial resources of GameSquare and GGTech to expand gaming related events in the U.S., including GAMERGY and University Esports
GameSquare to bring GGTech's premier global esports festival GAMERGY to Dallas in March 2026
GameSquare's growing event business is focused on connecting the biggest global developers, publishers, and brands to bring experiences to gaming and youth audiences
FRISCO, TX / ACCESS Newswire / April 16, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next generation media company rooted in gaming and creator entertainment, today announced that it has formed a strategic partnership with GGTech Entertainment, ("GGTech") an international esports, gaming and education company specializing in educational gaming, virtual and augmented reality experiences, and interactive in-person solutions for brands and video game publishers.
The strategic partnership combines two industry powerhouses that feature global scale, blue-chip customer bases, best-in-class capabilities and industry leading technologies. Under the terms of the agreement, GameSquare will initially license GAMERGY in the U.S. from GGTech. GameSquare will develop and expand GGTech's gaming related events and operations in the U.S., which leverages GAMERGY's more than nine years of history across nine cities and on three continents.
"We are excited to join forces with GGTech," stated Justin Kenna, CEO of GameSquare. "This partnership aligns with our long-term strategy of scaling our growing agency and experiences business. By partnering with top-tier brands, gaming communities, and major festivals across the U.S., we have positioned GameSquare as a premier provider of innovative and culturally relevant experiences that resonate with next-gen audiences. We are excited to showcase GameSquare's platform and capabilities to bring GGTech's proven intellectual properties to the U.S."
GAMERGY 2026 will bring one of the world's largest multicultural esports and gaming festivals to Dallas, Texas in March 2026. Dallas has established itself as a top esports destination, home to leading organizations, including GameSquare and FaZe Esports, and North America's largest dedicated esports arena. GameSquare will leverage its full platform of capabilities to provide strategy, event design, talent recommendations, marketing, and operation of GAMERGY 2026. The Company will provide additional details on GAMERGY 2026 as the event develops.
GAMERGY is one of the world's largest esports and gaming events, tailored for video game enthusiasts of all ages and backgrounds. Since its inception in 2016, GAMERGY has successfully organized over 20 global editions including festivals in Spain, Argentina, Egypt Panama, El Salvador and Mexico.
"We've partnered with leading esports organizations across the globe to produce GAMERGY that has attracted nearly 200,000 attendees in 2024 and through the first quarter of 2025. As we looked to expand our efforts to the U.S., GameSquare was the logistical choice because of its proven event production, technology solutions and marketing capabilities. This strategic partnership is a win-win for GGTech and GameSquare, as we combine forces to elevate the power of esports and gaming culture. We are excited to work with GameSquare to bring GAMERGY to Dallas in March 2026," stated Juan Diego García, CEO GGTech America.
In addition to GAMERGY, GameSquare and GGTech expect to bring new experiences to students in the U.S., and GameSquare will work with GGTech's leading University Esports IP. GGTech's Esports has partnered with over 2,000 global universities, 9,000 teams, and 100,000 users to provide gaming experiences for students scaling to meet the demands of global gaming markets. As a result, University Esports has become one of the top collegiate esports organizations in the world.
GameSquare's expanding events and experiences division is a key pillar of the Company's strategic vision. This division specializes in creating immersive, talent-led, and brand-owned events that connect with audiences through compelling storytelling, digital engagement, and unforgettable in-real-life (IRL) activations. GameSquare is leveraging its momentum, deep industry relationships, and creative capabilities to deliver standout moments for fans and consumers.
GameSquare and GGTech will benefit from partnerships with leading game publishers such as Riot Games, Epic Games, Activision, Electronic Arts (EA), and Capcom. Additionally, select brand partners of the combined company include the NFL, Amazon, Nvidia, Microsoft, Samsung, Intel, Lenovo, Paramount, La Liga, Dairy Max, Jack in the Box, RedBull, Heineken, Rockstar Energy Drink, Logitech, Domino's, and McDonalds.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan Esports, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About GGTech Entertainment
GGTech Entertainment brings the world of video games and electronic sports closer to society promoting values such as integration, sportsmanship, teamwork and the desire to improve, and using entertainment as motivation to learn. GGTech Entertainment is committed to interactive environments, specializing in the development, production, and management of initiatives in the field of gaming. Also investing in generating content with new technologies such as virtual reality/augmented, virtual sets and the world's largest multicultural Esports and gaming festival "GAMERGY". More information: www.ggtech.gg
Forward-Looking Statements
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its businesses and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
FAQ
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