GameSquare and Stream Hatchet Reveal the Top Gaming and Live Streaming Trends Report for 2024
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Insights
The recent annual report from GameSquare, highlighting a 4% increase in esports viewership and a record 2.76 billion hours watched, underscores the burgeoning significance of the esports and live streaming sectors. This surge in content consumption, particularly through co-streaming channels, indicates a shift in audience behavior, with a growing preference for interactive and creator-centric content. This trend is critical for businesses looking to engage with a younger, tech-savvy demographic that values authenticity and community-driven experiences.
From a market research perspective, the rise in creator-driven events and the emphasis on UEFN and creative world-building present new avenues for brand integration and advertising. These platforms offer direct and measurable interaction with highly engaged audiences, a valuable metric for marketing campaigns. The data also reveals the potential for strategic partnerships and sponsorships, as evidenced by the popularity of games like League of Legends and top streamers such as rivers_gg and ibai.
The report's insights suggest that companies should consider reallocating advertising budgets to capitalize on these emerging trends. Given the competitive advantage that GameSquare claims due to its comprehensive data and technology assets, brands that leverage such insights could gain a significant foothold in the digital marketing landscape.
The financial implications of GameSquare's report are manifold. The 75% increase in live content consumption since 2019 reflects not only growing engagement but also the potential for increased revenue streams for companies operating within this space. The esports industry's trajectory suggests a robust market with substantial growth opportunities for investors and stakeholders. The focus on the creator economy, where content creators are central to audience engagement, indicates a shift in the monetization strategies within the gaming and live streaming markets.
For GameSquare, the integration of Stream Hatchet's analytics into its business model positions the company to capitalize on these trends. By providing end-to-end solutions that combine data analytics with creative services, GameSquare is poised to offer unique value propositions to its brand partners. The report may signal to investors the company's potential for sustained growth and the ability to adapt to the rapidly evolving digital entertainment landscape.
However, the volatility and rapid pace of change in the esports and live streaming industries require careful risk assessment. Investors should consider the sustainability of growth rates and the potential for market saturation, as well as the company's ability to maintain its competitive edge in a field crowded with tech-savvy players.
The data provided by GameSquare's trends report has significant implications for digital marketing strategies. The shift towards creator-driven events and the engagement with role-playing and action-adventure games reveal an audience that is more receptive to immersive storytelling and interactive brand experiences. This highlights the importance of influencer marketing and the need for brands to build genuine relationships with content creators who can authentically represent their products or services.
Moreover, the role of live streaming as a metric for marketing success cannot be overstated. The ability to directly link marketing campaigns to audience engagement provides a transparent and effective way to gauge return on investment (ROI). The integration of UEFN and creative world-building into marketing campaigns offers innovative ways to connect with viewers and creators, potentially leading to higher conversion rates and brand loyalty.
For businesses, the insights from this report should inform the development of targeted marketing strategies that leverage the unique dynamics of the gaming and esports communities. By understanding the preferences and behaviors of this audience, brands can create more impactful campaigns that resonate with consumers and drive business growth.
- GameSquare's annual report reviews key trends underway across global esports and live streaming markets.
- During 2023, esports viewership increased
4% year-over-year to a record 2.76 billion hours watched, with over one third of esports content watched through creators' co-streaming channels. - Creator driven events are experiencing rapid growth and powerful audience engagement.
- UEFN and creative world-building is a rapidly growing trend that connects brands with viewers and creators.
FRISCO, TX / ACCESSWIRE / January 11, 2024 / GameSquare Holdings (NASDAQ:GAME)(TSXV:GAME), ("GameSquare", or the "Company"), in conjunction with its wholly-owned analytics and business intelligence platform Stream Hatchet, published its annual gaming and esports Trends Report. Access a copy of the report here.
GameSquare's annual trends report leverages Stream Hatchet's leading esports, gaming, and live streaming data for 2023 to provide an in-depth analysis on the biggest trends, stories, and insights across the live streaming and esports industries. The report is the culmination of insight and analysis from across GameSquare's family of companies and based upon market-leading data from Stream Hatchet. As one of the top sources in entertainment and a go-to resource for media, Stream Hatchet works with a consortium of industry-leading analysts and business leaders to provide expert insight on identifying key trends and projections for the future of gaming and esports.
"Live streaming is a powerful driving force in the evolution of the creator economy," says Justin Kenna, CEO of GameSquare. "Our 2024 trends report validates the critical shift we've been seeing year over year, and the numbers are staggering: a record 2.76 billion hours of live content consumed on streaming platforms during 2023 - a
Key takeaways from the annual report include:
- Creator driven events are on the rise and the top 2023 events had higher average viewership than the top esports events.
- Live streaming allows for a unique and easier way to measure the success of marketing campaigns and a direct link to audiences.
- Role-playing and action-adventure game viewership each increased
14% in 2023. - UEFN and creative world-building are connecting brands with viewers and creators.
In addition, Stream Hatchet provided a list of leaders in 2023, which included:
- The top live streamed game was League of Legends with 1.6 billion hours watched.
- Samy Rivera, rivers_gg, was the most watched female streamer of 2023 with 23,000 average viewers.
- ibai was the top creator in 2023 with 77,000 average viewers.
"Stream Hatchet's powerful insights are a key component to GameSquare's end-to-end solutions. The combination of our data and technology assets with our gaming and esports teams drive a significant competitive advantage and fuel GameSquare's leading marketing and creative services. As a result, GameSquare is at the leading edge of gaming trends and culture, providing an unmatched value to our global brand partners," concluded Mr. Kenna.
For more information on GameSquare and Stream Hatchet's annual trends report and to download the full report, please visit Gaming, Esports & Social Trends Report | 2024.
About GameSquare Holdings, Inc.
GameSquare Holdings, Inc. (NASDAQ: GAME | TSXV: GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, a provider of programmatic advertising and media distribution applications, Stream Hatchet, a provider of live streaming analytics services, and Sideqik a social influencer marketing platform. For more information visit www.gamesquare.com.
About Stream Hatchet
Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live-streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments. For more information visit www.streamhatchet.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to the closing of the proposed transaction, the Company's future performance and revenue; the Company's ability to execute its business plan; and the proposed use of net proceeds of the transaction. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
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Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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