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Fathom Realty Introduces Two New Agent Commission Plans with Enhanced Revenue Share

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Fathom Holdings Inc. (FTHM) has introduced two new agent commission plans: Fathom Max and Fathom Share. These plans, along with the current One plan, feature an innovative revenue share program designed to enhance agent recruitment and retention while promoting growth and profitability. The Fathom Max plan offers a reduced transaction fee of $465 with a $9,000 annual cap, improving gross profit potential compared to the legacy One plan. The Fathom Share plan features a 12% commission split with a $12,000 annual cap, providing twice the revenue share opportunity over the Max plan.

CEO Marco Fregenal stated that these new plans reaffirm Fathom's commitment to providing superior value to agents while fostering organizational profitability. The company aims to attract top talent and drive sustained growth by offering flexibility and lucrative growth opportunities.

Fathom Holdings Inc. (FTHM) ha introdotto due nuovi piani di commissione per agenti: Fathom Max e Fathom Share. Questi piani, insieme al piano attuale One, presentano un innovativo programma di condivisione dei ricavi progettato per migliorare il reclutamento e la fidelizzazione degli agenti, promuovendo al contempo la crescita e la redditività. Il piano Fathom Max offre una commissione ridotta sulle transazioni di $465 con un cap annuale di $9.000, migliorando il potenziale di profitto lordo rispetto al piano One tradizionale. Il piano Fathom Share presenta una suddivisione delle commissioni del 12% con un cap annuale di $12.000, offrendo il doppio delle opportunità di condivisione dei ricavi rispetto al piano Max.

Il CEO Marco Fregenal ha dichiarato che questi nuovi piani riaffermano l'impegno di Fathom a fornire un valore superiore agli agenti, favorendo la redditività dell'organizzazione. L'azienda mira ad attrarre talenti di alto livello e a guidare una crescita sostenuta offrendo flessibilità e opportunità di crescita lucrative.

Fathom Holdings Inc. (FTHM) ha introducido dos nuevos planes de comisión para agentes: Fathom Max y Fathom Share. Estos planes, junto con el actual plan One, cuentan con un innovador programa de participación en ingresos diseñado para mejorar el reclutamiento y la retención de agentes, al tiempo que promueve el crecimiento y la rentabilidad. El plan Fathom Max ofrece una tarifa de transacción reducida de $465 con un límite anual de $9,000, mejorando el potencial de beneficio bruto en comparación con el plan One tradicional. El plan Fathom Share presenta una división de comisión del 12% con un límite anual de $12,000, proporcionando el doble de oportunidades de participación en ingresos en comparación con el plan Max.

El CEO Marco Fregenal declaró que estos nuevos planes reafirman el compromiso de Fathom de ofrecer un valor superior a los agentes mientras se fomenta la rentabilidad organizativa. La empresa busca atraer talento de primer nivel y fomentar un crecimiento sostenible mediante la oferta de flexibilidad y oportunidades de crecimiento lucrativas.

파섬 홀딩스(주) (FTHM)가 새로운 에이전트 커미션 계획인 파섬 맥스파섬 쉐어를 도입했습니다. 이 계획들은 현재의 원 플랜과 함께 에이전트 모집 및 유지뿐만 아니라 성장과 수익성을 촉진하기 위해 설계된 혁신적인 수익 배분 프로그램을 특징으로 하고 있습니다. 파섬 맥스 플랜은 거래 수수료가 $465로 감소하고 연간 한도가 $9,000으로 설정되어 있어서 기존의 원 플랜에 비해 총 이익 잠재력을 개선합니다. 파섬 쉐어 플랜은 12%의 커미션 분배와 연간 한도 $12,000을 제공하여 맥스 플랜에 비해 두 배의 수익 공유 기회를 제공합니다.

CEO 마르코 프레게날은 이 새로운 계획들이 파섬의 에이전트에게 더 나은 가치를 제공하며 조직의 수익성을 향상시키려는 의지를 재확인한다고 밝혔습니다. 회사는 유연성과 수익성 높은 성장 기회를 제공하여 최고의 인재를 유치하고 지속 가능한 성장을 이끌어 나가고자 합니다.

Fathom Holdings Inc. (FTHM) a introduit deux nouveaux plans de commission pour agents : Fathom Max et Fathom Share. Ces plans, avec le plan actuel One, comprennent un programme innovant de partage des revenus conçu pour améliorer le recrutement et la fidélisation des agents tout en favorisant la croissance et la rentabilité. Le plan Fathom Max offre des frais de transaction réduits de 465 $ avec un plafond annuel de 9 000 $, améliorant le potentiel de profit brut par rapport au plan One traditionnel. Le plan Fathom Share présente une répartition de commission de 12 % avec un plafond annuel de 12 000 $, fournissant ainsi deux fois plus d'opportunités de partage des revenus que le plan Max.

Le PDG Marco Fregenal a déclaré que ces nouveaux plans réaffirment l'engagement de Fathom à offrir une valeur supérieure aux agents tout en favorisant la rentabilité organisationnelle. L'entreprise vise à attirer les meilleurs talents et à stimuler une croissance soutenue en offrant flexibilité et opportunités de croissance lucratives.

Fathom Holdings Inc. (FTHM) hat zwei neue Provisionspläne für Agenten eingeführt: Fathom Max und Fathom Share. Diese Pläne, zusammen mit dem aktuellen One-Plan, bieten ein innovatives Umsatzbeteiligungsprogramm, das darauf abzielt, die Rekrutierung und Bindung von Agenten zu verbessern, während es Wachstum und Rentabilität fördert. Der Plan Fathom Max bietet eine reduzierte Transaktionsgebühr von $465 mit einer jährlichen Obergrenze von $9.000, was das Potenzial für Bruttogewinne im Vergleich zum traditionellen One-Plan verbessert. Der Plan Fathom Share bietet eine 12%ige Provisionsteilung mit einer jährlichen Obergrenze von $12.000 und ermöglicht somit doppelt so viele Umsatzbeteiligungsmöglichkeiten wie der Max-Plan.

CEO Marco Fregenal erklärte, dass diese neuen Pläne Fathoms Engagement bestätigen, Agenten einen überlegenen Wert zu bieten und gleichzeitig die Rentabilität der Organisation zu fördern. Das Unternehmen strebt an, Spitzenkräfte zu gewinnen und ein nachhaltiges Wachstum zu fördern, indem es Flexibilität und lukrative Wachstumschancen bietet.

Positive
  • Introduction of two new agent commission plans (Fathom Max and Fathom Share) to enhance recruitment and retention
  • Fathom Max plan offers reduced transaction fee of $465 with $9,000 annual cap, improving gross profit potential
  • Fathom Share plan features 12% commission split with $12,000 annual cap, providing twice the revenue share opportunity
  • New plans designed to attract top talent and drive sustained growth
Negative
  • Phasing out of legacy Fathom One plan for new agents

Insights

Fathom's new commission plans represent a strategic move to enhance profitability while maintaining competitive agent offerings. The Fathom Max plan, with its $465 transaction fee and $9,000 annual cap, aims to improve gross profit potential compared to the legacy plan. This could positively impact Fathom's bottom line if widely adopted.

The Fathom Share plan, featuring a 12% commission split and $12,000 annual cap, is designed to be highly competitive in the revenue share space. This dual-plan approach allows Fathom to cater to different agent preferences while potentially increasing its revenue per transaction.

However, the impact on Fathom's financials will depend on agent adoption rates and the mix between the two plans. Investors should monitor future earnings reports to assess the success of this strategy in driving both agent growth and company profitability.

Fathom's new commission plans reflect broader industry trends towards flexible, agent-centric models. The Max plan caters to high-volume agents who prefer lower transaction fees, while the Share plan appeals to those focused on building teams and leveraging revenue sharing.

This strategy positions Fathom competitively against both traditional brokerages and newer, tech-driven models. The 12% split in the Share plan is particularly aggressive, potentially attracting agents from companies with higher splits.

However, the success of these plans hinges on Fathom's ability to provide value beyond commissions, such as technology and support services. The company's emphasis on "radical innovation" and "culture of care" will be important in differentiating itself in a crowded market and justifying its value proposition to agents.

CARY, N.C., Aug. 7, 2024 /PRNewswire/ -- Fathom Holdings Inc. (Nasdaq: FTHM) ("Fathom" or the "Company"), a national, technology-driven, end-to-end real estate services platform integrating residential brokerage, mortgage, title, and SaaS offerings for brokerages and agents, has unveiled two new agent commission plans: Fathom Max and Fathom Share. These two new plans, along with the current One plan feature Fathom Realty's innovative and reimagined revenue share program, designed to enhance agent recruitment and retention while promoting accelerated and sustainable growth and long-term profitability for the company.

The Fathom Max plan offers a highly competitive reduced transaction fee of $465 with a $9,000 annual cap, while improving Fathom's gross profit potential compared to the legacy Fathom One plan, which is being phased out to new agents. Existing agents will be able to stay on their current plan. The Fathom Share plan features an industry-low 12% commission split with a $12,000 annual cap, providing twice the revenue share opportunity over the Max plan, and highly completive with other revenue share models.

"Josh Harley founded Fathom with a mission of transforming the industry through radical innovation, fostering a culture of care, and offering agents the highest income potential," said Fathom Holdings CEO Marco Fregenal. "By offering agents flexibility and lucrative growth opportunities, we aim to attract top talent and drive sustained growth. These new plans reaffirm our commitment to providing superior value to our agents and offering our agents a choice of plans while fostering organizational profitability."

For more information about Fathom Realty and its new Max and Share plans, visit FathomCareers.com.

About Fathom Holdings Inc.
Fathom Holdings Inc. is a national, technology-driven, real estate services platform integrating residential brokerage, mortgage, title, and SaaS offerings to brokerages and agents by leveraging its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title. For more information, visit www.FathomInc.com.

Cautionary Note Concerning Forward-Looking Statements
This press release contains "forward-looking statements," including, but not limited to, the potential increase of gross profits for Fathom under the new agent commission plans. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including: risks related to acquisitions and the integration of acquisition; risks related to general economic conditions, including interest rates; risks in effectively managing rapid growth in our business; reliance on key personnel; competitive risks; and the other risk factors set forth from time to time in our SEC filings, copies of which are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Investor Contact:
Matt Glover 
Gateway Group, Inc.
949-574-3860 
FTHM@gateway-grp.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/fathom-realty-introduces-two-new-agent-commission-plans-with-enhanced-revenue-share-302217070.html

SOURCE Fathom Holdings Inc.

FAQ

What are the new commission plans introduced by Fathom Realty?

Fathom Realty has introduced two new agent commission plans: Fathom Max and Fathom Share. These plans feature an innovative revenue share program designed to enhance agent recruitment and retention while promoting growth and profitability.

What are the features of the Fathom Max plan?

The Fathom Max plan offers a reduced transaction fee of $465 with a $9,000 annual cap. It is designed to improve Fathom's gross profit potential compared to the legacy Fathom One plan.

What are the features of the Fathom Share plan?

The Fathom Share plan features a 12% commission split with a $12,000 annual cap. It provides twice the revenue share opportunity compared to the Max plan and is highly competitive with other revenue share models in the industry.

How will these new plans affect existing Fathom Realty agents?

Existing Fathom Realty agents will be able to stay on their current plan. The legacy Fathom One plan is being phased out only for new agents.

Fathom Holdings Inc.

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Real Estate Services
Real Estate Agents & Managers (for Others)
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